Our guest this week, Steffen Hedebrandt, is a B2B Revenue Attribution Specialist and Cofounder at Dreamdata.io. Steffen was super generous with his answers and shed light onto some of the go-to-market best practices he and his team employ at Dreamdata. Andy and Steffen discussed quantitative and qualitative data, non-linear customer journeys, hot–topic growth tactics, the value of MQLs and what it takes to understand your customer and their pain points truly. This is a super valuable episode for anyone looking for a deeper dive into revenue attribution. The line Steffen walks is an interesting one as the founder of an attribution company who spends his days dealing with other’s data while focusing on attributing revenue and marketing within his own company. If you’re enjoying eCommentary, it would be amazing if you took 1 minute to leave us a 5-star review! ⭐⭐⭐⭐⭐ FOLLOW Steffen ►LinkedIn (https://www.linkedin.com/in/steffenhedebrandt/)Dreamdata.io (https://dreamdata.io/)
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We’re going deep down the Black Friday rabbit hole this week, with Son of a Tailor Founder & CEO, Jess Fleischer.  Jess shares his views on why Son of a Tailor chooses not to run Black Friday offers or any usual promotions for that matter. As the leader of a sustainable fashion brand, Jess is committed to reengineering the clothing supply chain by offering made-to-order pieces, at scale.  Andy and Jess talk over the positives and negatives of running huge Black Friday campaigns, consumer mindsets, managing inventory levels and dig into the ultimate question – is it possible to run sustainable sales?  Have a listen and, as always, if you’re enjoying eCommentary, leave us a 5-star review! ⭐⭐⭐⭐⭐
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This week, Andy is joined by Jesper Brok, the co-founder and CMO of Tjommi. As a serial co-founder of multiple businesses, Jesper was able to give some incredible insights into the mindset of a founder. If you’re keen to learn all about TikTok marketing tactics for accelerated growth, this is definitely a must-listen. If you’re enjoying eCommentary, be sure to leave us a 5-star review! ⭐⭐⭐⭐⭐
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We’re changing things up this week on eCommentary. With Q4 heating up and Black Friday on the horizon, most marketing departments are in the thick of preparing for the busiest month of the year.  Take a peek behind the curtain of a busy agency and listen as we share the top tips in our paid social playbook. In this special episode, Andy discusses the importance of always-on campaigns, budgeting and consumer sentiment.   Join us for this BFCM special and as always, if you’re enjoying eCommentary, leave us a 5-start review! ⭐⭐⭐⭐⭐
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This week, we’re joined by Taylor Fraser, Marketing Director at Outway, an exciting D2C sock and apparel brand. Andy and Taylor dove head first into all things CRO, whitelisting, strategic partnership, and leveraging placements within email, newsletters and more.  Since 2019, Taylor and his team at Outway have been steadily growing and quietly smashing goals in the D2C space.  Learn all about how Taylor worked to transform his relatively small team into a content machine, pumping out both high-quality and UGC assets to drive CRO and build brand.  Have a listen and, as always, if you’re enjoying eCommentary, make our day and leave us a 5-star review. ⭐⭐⭐⭐⭐
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This week we sat down with Emil Kristensen, CMO at Drip, for an email marketing deep dive. As a SaaS CMO, keynote speaker and podcast host himself, it’s fair to say Emil knows a thing or two about the world of email marketing.  Emil co-founded Sleeknote before they were acquired by Drip earlier this year. Drip helps thousands of brands improve, personalise, automate and scale their email marketing campaigns. Andy and Emil covered a range of topics in this episode, including lead generation, acquisition, segmentation, attribution and how brands can prepare for Black Friday. If you’re looking for full-proof tips and tricks for your Q4 email strategy, be sure to listen and leave us a 5-star review if you enjoy!  FOLLOW Emil ►LinkedIn (https://www.linkedin.com/in/emilgkristensen/) Podcast (https://marketingbrief.dk/)
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“I can still make things work with two sheets of paper, a bit of sticky tape and half a glass of water.” — Wendy Mak (quoting MacGyver) This week, Andy takes a B2B deep dive with Wendy Mak, Chief Marketing Officer at Link Group. With over 7000 employees, Link Group connects millions of clients worldwide with their financial assets.  Wendy shared some incredible insights with us, including the delicate balance of leading large marketing teams and the systems and processes they use.  This episode is packed with golden nuggets of marketing wisdom. If you’re looking to learn from a CMO working at the top of her field on large-scale campaigns, delivering world-class results, this is a must-listen!  And, if you’re enjoying eCommentary, we would love if you left us a 5-star review! ⭐️⭐️⭐️⭐️⭐️   FOLLOW Wendy ►LinkedIn (https://www.linkedin.com/in/wendyhmak) Instagram (@wendymak_stylist) Wendy Mak’s Website (www.wendymak.com)
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This week, Andy is joined by Trendhim CMO Bjørn Seaton for a deep dive into data-driven marketing science.  Ever wanted to take a peek into a pros MarTech stack? Keen to learn how major brands are leveraging content post iOS update? Now is your chance.  With a background as a growth marketer, Bjørn is a bonafide marketing nerd who now heads marketing operations at Trendhim, a men's accessories brand based in Denmark with an impressive growth track record.  Get insights on balancing data and creative as a CMO, the perfect MarTech stack, leveraging influencer marketing and maintaining a human-focused strategy.  Tune in for all of the above, and as always, if you’re enjoying eCommentary, please don’t forget to leave us a 5-star review! ⭐️⭐️⭐️⭐️⭐️   FOLLOW Bjørn  ►LinkedIn (https://www.linkedin.com/in/iambearone/) Trendhim (https://www.trendhim.dk/)
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Welcome back to eCommentary! This week’s episode is packed to the brim with performance marketing insights from the senior performance marketing manager of Goodbuy Gear, Nicolas Piquet-Gauthier.   Nicolas offers some seriously class advice on what’s working, what isn’t, and common mistakes you might be making in your own accounts.  Andy and Nico dive into targeting, channel diversification, sustainable growth, budget distribution and more. This episode is a must-listen if you’re keen to pull back the curtain on performance and get some behind-the-scenes insights.  As always, if you’re enjoying eCommentary, leave us a 5-star review, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️  review or tell us what you’d like to hear next!  FOLLOW Nicolas ►LinkedIn (https://www.linkedin.com/in/nicolas-piquet-gauthier-bb7784a6/)GoodBuy Gear (https://goodbuygear.com/)
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This week we’re joined by Christopher Day, the CMO of Nordgreen, a leading Danish accessories brand. After its founding in 2017, Christopher jumped aboard the Nordgreen ship not long after, pushing them to become a pioneering brand in the responsible design space.  Growing at a rapid rate internationally, Nordgreen has blended both performance and brand-driven marketing strategies to maximise its market share. Tune in for insights from Christopher, who cut his teeth with roles at The Hut Group and Unilever before taking on his current role as CMO.  Hear how he got his start from one of the biggest players in global eCommerce and where Nordgreen is heading next.  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next! 
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