eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency

eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency

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eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency episodes

  • Why We Should Be Fearful Of Marketing Automation with Facebook Ads Strategist, Jon Loomer
    This week’s eCommentary episode is a deep dive into Meta marketing automation with Facebook Ads strategist, Jon Loomer. If you don’t know him already, Jon has been making Facebook marketing content for years, and we were so pleased to have him join us on the show this week. Andy and Jon discuss the dangers the algorithms pose, the growing trend in hyper-automation and the role of TikTok in all of this. Tune in if you’re keen to learn more about advanced Facebook advertising and hear some tricks of the trade.  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️  review or tell us what you’d like to hear next! 
    FOLLOW Jon Loomer ►LinkedIn (https://www.linkedin.com/in/jonloomer/)Website (https://www.jonloomer.com/)
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    48 min
  • Building Purposeful Brands with Entrepreneur and Brand Strategist Adison Clark
    In this week’s eCommentary episode, Andy is joined by Adison Clark, the co-founder of fashion brands P&Co and P&Co Women. Adison now works as a brand consultant, advising and growing some of the biggest D2C brands and startups.  Adison talks about his journey growing P&Co and how this brought him to his current role as a brand specialist and creative strategist.  Learn how brands can transition smoothly from Q3 to Q4 and how brands ought to be leveraging share of voice now, before the silly season kicks into full swing.  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!   FOLLOW Adison Clark ►LinkedIn (https://www.linkedin.com/in/adison-clark/)IG (https://www.instagram.com/_ADISONCLARK/)Website (https://www.adisonclark.com/)
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    51 min
  • Rebuilding Domino's With A One-Star Review With Mila Hvilshøj, Marketing Manager of Domino’s Denmark
    Welcome back to eCommentary! This week, we welcomed Mila Hvilshøj, Marketing Manager of Domino's Denmark to the show to hear all about their latest 'anti-marketing' campaign. Tune in to hear all about why one of the largest pizza brands on the planet decided to give themselves a one-star review on Trust Pilot and how they're working to futureproof an iconic brand. As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!  FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    39 min
  • How To Use Digital PR To Increase Web Traffic with PR Expert Jane Hunt
    The Digital PR industry is booming. With more competition online than ever before, how can brands increase visibility and help their customers find them quicker and easier? I bet you didn’t think OnlyFans would be the answer… In this week’s episode of eCommentary, listen as Andy speaks with Jane Hunt, the founder of JBH, a digital PR agency. Learn how she is helping brands leverage the current news cycle to build brand awareness, jump on pop culture trends and deliver valuable content to their target audience. Jane and her team have won awards for their digital PR campaigns and this episode contains a goldmine of advice for brands looking to incorporate digital PR into their marketing campaigns. We hope you enjoy the show!
    — Useful links from today’s episode:  OnlyFans Case Study: https://jbh.co.uk/digital-pr-outreach-case-study/only-fans-rich-list-award-winning-digital-pr-campaign-case-study/ 200 Free Data Sources for Content and Digital PR Campaigns: https://jbh.co.uk/blog/content-creation/100-free-data-sources-digital-pr-campaigns/ As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next!
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/) 
    49 min
  • Using Community To Drive Sales with Thomas Barker, CMO of Eyda
    Thomas Barker is the CMO at Eyda, one of the fastest growing Danish activewear brands. Thomas’s CV speaks for itself. With 10 years of experience under his belt,he has worked with some of the biggest household names in Denmark including LEGO, Sunset Boulevard, and Bedre Nætter and just to name a few.  We were lucky enough to get Thomas on the show and hear all about his experiences working on both the agency and client side of marketing.  Andy and Thomas took a deep dive into all things digital first marketing strategy, community driven brand building and how eCommerce can continue to challenge the physical retail space in a post-COVID world.  Thomas also shared his insights into the Nordic market and how international brands should approach Nordic customers. You’re going to want to take out a notepad for this one!  As always, if you’re enjoying eCommentary, please don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review or tell us what you’d like to hear next! 
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    51 min
  • How To Drive Revenue Using Performance Creative With Fraser Cottrell
    Welcome back to eCommentary with Andy Gray — the podcast that keeps you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, our guest is Fraser Cottrell, founder of Fraggell, a creative ad agency doing some pretty amazing stuff over in the UK. Fraser and Andy get deep into a content wormhole and Fraser shares some key takeaways about what’s hitting right now (and what isn’t) in the world of digital.  If you’re enjoying eCommentary, don't forget to leave us a ⭐️⭐️⭐️⭐️⭐️ review! You can find Fraser on LinkedIn → www.linkedin.com/in/frasercottrell or on Twitter @sourfraser
    FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    1 hr 1 min
  • Reddit Q&A - The Most Frequently Asked Digital Marketing Questions
    We’re back with another instalment of eCommentary with Andy Gray. This week, we’re doing things a little differently and taking a deep dive into the Digital Marketing Reddit thread. We’re tackling the most upvoted questions and curious conundrums we came across. Andy shares key insights into all things scaling, attribution, botting, geo-targeting, SMS marketing and more. This is a must-listen for any digital marketer.  FOLLOW The Graygency ►LinkedIn (https://www.linkedin.com/in/andygraytg/)Instagram (https://www.instagram.com/andycgray/TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    35 min
  • How AR ads are revolutionising digital marketing with Rich Watson
    Welcome to eCommentary with Andy Gray! By speaking with movers and shakers in the eCommerce and digital marketing space, Andy is here to keep you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, our guest is Rich Watson, an augmented reality marketing specialist. Despite being the new kid on the block, AR has the potential to revolutionise the digital marketing industry. Tune in to hear Rich and Andy get into the potential industry applications of AR, who is already leveraging this new tech, and predictions for AR in the future.  FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/ TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    52 min
  • "Run your growth budget like an engine" with Bryan Bumgardner
    Welcome to eCommentary with Andy Gray! Speaking with movers-and-shakers in the eCommerce and digital marketing space, Andy is here to keep you in the know with all things eComm. Get key insights from industry leaders and hear about the latest trends in the world of digital marketing. This week, Andy sits down with Bryan Bumgardner, the Head of Marketing at Freedom Grooming. They take a deep dive into all things growth, from business mindset, SaaS tools and the importance of a solid creative team. FOLLOW The Graygency ► LinkedIn (https://www.linkedin.com/in/andygraytg/) Instagram (https://www.instagram.com/andycgray/) TikTok (https://vm.tiktok.com/ZMLHCaw9X/)
    1 hr 13 min

About eCommentary - A Digital Marketing and eCommerce Podcast by The Graygency

From the publisher's feed

Welcome to eCommentary with Andy Gray!  With a mind full of questions and a mic, Andy is here to get the answers you need from the world of digital marketing and eCommerce. By speaking to…