What does merchandising mean for eCommerce? 

What are the strategies that eCommerce merchandisers implement that offline retail doesn't? 

What is the role of merchandising in building a successful company? 

If you can share a checklist with eCommerce merchandisers, what would it look like?

In this episode Valentine Radu from Omniconvert breaks down how using zero party data will be beneficial to eCommerce businesses: 

 1. Why zero party data? Why Now? 

2. What does zero-party data look like? How big of a dataset can eCommerce brands collect? 

3. What are the best ways to leverage zero-party data? 

4. When eCommerce brands use zero-party data typically what metrics have an immediate impact? 

5. Let's talk about the pre-requisites in terms of the tech-stack necessary to use zero-party data. 

6. How is zero-party data useful from shoppers' perspectives? 

7. What is the No 1 advice for eCommerce brands to increase holiday sales?

In this episode, Mark Pecota from Launchboom describes in detail how to launch your eCommerce store with crowdfunding.   

He talks about : 

1. Why should eCommerce brands opt for crowdfunding? 

2. When should eCommerce brands start preparing for crowdfunding? 

3. What are the basic steps involved in crowdfunding? 

4. What are the mistakes that eCommerce brands make while raising funds through crowdfunding?

In this episode of eCommerce-360, learn from this mompreneur how she overcame the challenges of scaling an eCommerce brand. Watch as she takes us through the hardships that she overcame with sheer will and pure passion 

1. From infancy stages to now: Growth story 

2. What are the primary sources of acquisition? 

3. What does their tech stack look like? 

4. Metrics that matter the most 

5. Shipping notification and other retention strategies to boost repeat purchase rate 

6. Future of Kerikit and advice to fledgling e-commerce business owners

In this episode, we discuss with Robert from fluid rank how eCommerce brands can maximize BFCM 2021 sales.  

We cover the following topics: 

1. Why BFCm 2021 is important for brands 

2. What must brands do for a killer sales year? 

3. BFCM has always been about bringing in massive customers. How can brands retain them? 

4. What is trending in eCommerce BFCM marketing in 2021?

In this episode of eCommerce360, Ashley from  Hawke media explains in detail the latest IOS 15 update and the impact on ECommerce brands that depend on Facebook for a large chunk of their new customer acquisition.  In this animated discussion, we cover the following topics: 

1. What are the latest IOS 15 update and their impact on Facebook users? 

2. What are the alternate channels eCommerce brands can make use of?

3. Does it mean more emphasis on nurturing exiting customers for repeat sales? 

4. What does the future of social commerce hold for eCommerce brands?

In this episode of eCommerce 360, Francesco an accomplished social media strategist (Deloitte, Shopify, Brainstation), discusses the creativity and science behind virality, social commerce, and the future of shopping on Tiktok. 

1. Foray of eCommerce in social media  

2. Organic vs paid Which strategy works better? 

3. Can a brand build sustainable viral campaigns? 

4. Shopify integration with Tiktok. What does it mean for brands? 

5. Future of Social commerce- Looking beyond the privacy limitations

In this episode of eCommerce360, Cassidy describes in detail how e-commerce brands are adopting retention strategies at an accelerated pace. She cites real-life examples of the brands that consult with to emphasize the importance of eCommerce retention.  The topics covered in this episode are : 

1. Why is Customer retention critical now? 

2. What are the core elements that drive good customer retention? 

3. Top customer retention strategies and channels ( SMS/Email) 

4. Any unconventional hacks ( that boosted retention rates)  that you witnessed first hand while working with brands 

5. Impact of post-purchase communication on customer retention rate 

6. Metrics that are indicators of a great retention strategy 

7. Upcoming trends in eCommerce retention

In this episode, we discuss in-depth SMS Marketing 

1. Why SMS marketing for retention? Why Now? 

2. Are companies slow to adopt SMS marketing for retention? 

3. How to implement SMS for retention? Get your basics right 

4. What metrics should be key to measure the success of an SMS Campaign? 

5. What does the top e-commerce companies' playbook for SMS Retention Marketing look like? 

6. Future of SMS Marketing

In this episode of eCommerce 360, Daniel from Snow agency unpacks the importance of retention marketing for eCommerce brands. Starting from the basics of retention marketing, he goes on to describe the nuances of retaining customers to drive repeat purchase