eCommerce Australia

VIP List

Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward.

We talk about metrics and ways to best utilise your data, to set you up for a big 2025.

We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.

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Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it’s clear to see why after recording this episode!

She’s previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack.

Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe.

The role of branding and community, and how Rhino Rack utilised this in their strategy.

Hope you enjoy the listen as much as we enjoyed the recording.

VIP List - Join Now

Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it’s clear to see why after recording this episode!

She’s previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack.

Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe.

The role of branding and community, and how Rhino Rack utilised this in their strategy.

Hope you enjoy the listen as much as we enjoyed the recording.

VIP List

Ryan Martin, founder of eCommerce SEO agency Remarkable Digital, sit's down for an interview with George Hartley, Co-Founder of Australia's most popular marketplace for artists and artwork, Bluethumb.

George went through the early years as a start up, how they keep levelling up in their business, taking on new investors with great minds on the way.

We touch on what marketing is working best for them at the moment, including a style of creative that is getting a 48 time ROAS.

A great Melbourne success story, now taking the Bluethumb model to expansion in the US.

eCommerce Australia VIP List

Ryan sits down with James and Anika Salerno, the dynamic founders of Ringers Western, to dive deep into the journey of building a successful Australian eCommerce brand.

With Ringers Western emerging as a standout name in the Australian market, James and Anika share the ups and downs of creating a brand that resonates with authenticity, grit, and a love for the Australian lifestyle.

The conversation uncovers the powerful role of authenticity in storytelling, as James and Anika reveal how staying true to their brand identity has helped Ringers Western connect deeply with their audience.

Listeners will hear firsthand about the challenges the Salerno's faced, from stock management hurdles to the fast-paced demands of scaling an eCommerce business.

They share insights into effective eCommerce marketing strategies, including ways to engage with a loyal customer base and the value of understanding your market.

For eCommerce SEO, James and Anika talk about optimizing content and making sure that the brand's story reaches a wider online audience.

For aspiring entrepreneurs, this episode is packed with valuable advice on navigating the challenges of launching and growing an eCommerce business in Australia.

Whether it's mastering stock management, building an authentic brand narrative, or creating a meaningful connection with customers, Ryan, James, and Anika cover strategies that can help other eCommerce businesses thrive.

Tune in to get inspired by Ringers Western's journey and learn actionable tips on eCommerce marketing, building brand loyalty, and staying agile in the ever-evolving world of eCommerce in Australia!

eCommerce Australia VIP list here.

Link to the bull jumping over the fence that James referred to:

https://www.youtube.com/watch?v=6NoHF4D55gc 

Ryan Martin (eCommerce SEO Agency Founder) interviews Peter Gardner & Adam Pearce from Blend Commerce.

A must listen for those in eCommerce, the 3 talk about practical and real ways you can improve your eCommerce conversion rate.

We cover what the best product pages need to include on it, how to increase your AOV through smart bundling opportunities, where to include the bundles, and how to get the most amount of data and information from your website traffic.

We also touch on the strategies of Black Friday Cyber Monday, and why it might not be the best use of your marketing budget, and how discounting can really impact your brand.

Get in touch with the boys below:

Peter Gardner

Adam Pearce
DTC Dining Club
eCom Collab Club Community

In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform.

They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce.

Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions.

The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.

In this episode of Ecommerce Australia, host Ryan Martin chats with Zac Van Manen, marketing manager at Brisbane-based workwear brand TradeMutt.

Zac takes us behind the scenes of the social enterprise shaking up the workwear industry with vibrant “conversation-starting” shirts designed to spark mental health discussions.

We explore TradeMutt’s unique 4-day work week, creative collaborations with brands like Bunnings and BCF, and the challenges of balancing purpose with growth.

Zac also shares insights on marketing strategies that work, the power of SMS, and how they keep things simple for busy tradies. Plus, he reflects on how TradeMutt’s mission to support mental health—through their TIACS foundation—truly impacts lives.

Whether you're into eCommerce, social enterprise, or just curious about how good storytelling can drive change, this episode delivers inspiration with a genuine expert in eCommerce, as well as an all round great guy in Zac van Manen.

Link to the TradeMutt Founder Story as promised in the podcast here.

Enjoy