eCommerce Australia

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In this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.

If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.

We unpack:

• Why AI SEO is reshaping how products are discovered online

• How eCommerce SEO is entering a new golden age — but only for those who play it smart

• How big retailers like Woolworths and Australia Post are using AI in eCommerce

• The rise of Search Everywhere Optimisation (SEO beyond Google)

• What eCom founders need to do now to stay visible in AI-first search platforms

Dawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.

Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.

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What if your customers could try your products before they buy—without killing your margins?

In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.

From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts.

Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”

Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.

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In this episode of eCommerce Australia, I’m joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.

We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.

This is a must-listen if you’ve ever felt let down by an agency or want to better understand what makes a great partnership in today’s crowded, often confusing digital landscape.

• The real reason so many eCommerce brands have been burnt by agencies

• How Dave built a successful digital agency during COVID (with no team and a baby on the way)

• What CRO really means in 2025, and why most brands are missing the point

• Why internal search functionality is an underrated growth lever for eCommerce

• The role of transparency, both with clients and within yourself

• What the future of agencies might look like with AI, automation, and shifting consumer behaviour

• The #1 question every brand should ask before signing with any agency

Connect with our speakers:

Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/

Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/

In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.

If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.

Angus breaks down:

• 🔥 The #1 flow most brands are missing — and why it’s costing you thousands

• 🧠 Why over-segmentation is killing your campaign results

• 📈 What “30–40% of revenue from email” really looks like (and how to get there)

• 🚫 How a $25k email setup went completely wrong (and what you can learn from it)

• ⚖️ Full-stack vs specialist agencies — why the game is changing

• 💡 How to build high-performing popups that don’t require big discounts

We also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.

Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.

**Competition: Enter Here - 90 Minutes with Nick Gray

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In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.

Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.

This episode covers:

• How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.

• The power of brand clarity and having a "brand bible" that guides all decisions.

• Why saying no is often more important than saying yes for brand success.

• The importance of humanizing a brand in the age of AI and automation.

• How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.

• The role of collaborations and storytelling in building a strong brand community.

Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.

Connect with Our Guests:

• Patrick Truong: Strictly Tattoo Website | Instagram

• Nick Gray: I Got You Consulting Website | LinkedIn

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In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.

Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

🔥 Key Highlights:

• 🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.

• 💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.

• 📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.

• 🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.

• 🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.

• 📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.

• 🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.

• 💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.

If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.

👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.

🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]

🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co

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In this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.

Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy.

We go deep into why resale isn’t just a sustainability play - it’s a data goldmine, a loyalty builder, and a consumer expectation.

From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

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In this episode of eCommerce Australia, we sit down with Andy Lee — co-founder of TWL (The WOD Life) — one of Australia’s most authentic eCommerce success stories.

What started with 50 jump ropes and a Shopify account has become a global fitness brand with a cult-like community.

Andy unpacks the role of content, community, and authenticity in building a standout brand in a noisy market.

He shares how TWL balances the grind of growth with staying real — and what founders need to know about content ROI, influencer marketing, and building for the long haul.

Key Moments & Takeaways:

• 🎯 From side hustle to global brand: How TWL went from Ben’s bedroom to 500K+ followers.

• 🧠 The mystery box strategy: Why surprise and scarcity still win.

• 💬 “We’re the coach, not the hero”: On creating customer-led branding.

• 📹 Content ROI: The truth about YouTube, social, and what actually converts.

• 🧍 Being human in an AI-driven world: The future of brand connection in 2025.

• 💡 What Andy would do differently: Tips for brands starting from scratch today.

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Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.

Gross Margin Template Sheet:

https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0

We talk about:

• The hidden factors affecting CRO

• Rising Google Ads costs (and what to do about it)

• Why SEO is back in the spotlight

• What separates the winners from the strugglers in Aussie eCom

Perfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

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He Couldn’t Find a Good 3PL — So Billy Parker Became One

What do you do when every 3PL you work with is a nightmare?

If you’re Billy Parker, you take matters into your own hands.

In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration.

Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.

If you’re an eComm founder who’s tired of late deliveries, broken SLAs, or warehouses that just don’t get your business, this one’s for you.