eCommerce Australia

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Question for Dave? Get In Touch Here

Best of series - The best advice delivered straight to you, without the general chit chat!

Join Ryan Martin on the eCommerce Australia Podcast as we revisit some of the best, most replayed and asked for podcasts.

This episode with Dave Levett from Murmur delivered some absolute gold, and will get you thinking about your strategy and plan coming into a massive 2026!

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Contact ChannelWiz Here

What if you could scale your eCommerce brand to $50M+ in sales without spending a cent on Google Ads?

In this episode, we sit down with Doron Kushlin, founder of KG Group and ChannelWiz, to unpack one of the most incredible Australian eComm journeys you’ve never heard.

From washing dishes in Perth to becoming one of the top marketplace sellers in the country, Doron breaks down exactly how he built a business that now moves 2,000+ orders a day purely through marketplace channels.

If you’re still sinking budget into Meta and Google, but ignoring the power of Amazon, eBay, Kmart, Catch (RIP), and others… this is your wake-up call.

• How Doron built a $50M+ business without traditional digital ads

• Why ChannelWiz is helping brands like Puma crush it on marketplaces

• The exact turning point when eBay unlocked their first major growth wave

• How to list products “the right way” on Big W, Kmart, Amazon & more

• Why bundling, relevance, and marketplace-specific content are key

• Doron’s unfiltered thoughts on working with retailers (including getting banned!)

• What most founders get completely wrong about multichannel selling

• The future of Australian marketplaces and why the big shift is already here

• eCommerce founders stuck in the Meta/Google ad treadmill

• Brands wanting to scale fast without increasing CAC

• Anyone exploring tools like ChannelWiz to unlock multi-channel distribution

Doron shares how ChannelWiz went from internal ops software to a growing powerhouse used by 70+ brands, and why they say yes to the right clients, and no to the wrong ones.

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Follow us on Instagram: @remarkabledigital

How do modern haircare brands go from salon-exclusive to household name?
This episode unpacks the seismic shift from B2B to DTC in the beauty space, and what that means for digital marketers, retailers, and brand leaders heading into peak sales season.

You’ll learn why omnichannel is no longer optional, how smarter attribution is driving better ROI, and what really moves the needle on Black Friday & Cyber Monday in a hyper-competitive market.

We also dive into the psychology of today’s beauty shopper: why awareness, education, and SEO-driven content are now mission-critical, not just "nice to have."

Whether you’re selling shampoo or scaling a skincare startup this one’s packed with insights you’ll actually use.

• The shift to DTC is redefining how haircare brands go to market

• Omnichannel is the backbone of modern beauty retail

• SEO isn’t dead, it’s the power play for awareness and buyer trust

• Attribution is messy, but ignoring it is worse

• In-person events still work for beauty brands (and loyalty)

• Black Friday & Cyber Monday remain the ultimate stress tests for your funnel

• Choosing the right agency partners makes or breaks long-term success

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Speak With Chelsea Here

If you’ve ever wondered how some Aussie eCom brands land features in Broadsheet, Inside Retail, or even The Today Show, this is the episode you can’t afford to skip.

In this in-person conversation, we sit down with Chelsea Cucinotta, founder of Honey Buzz PR and former Nine News Melbourne Assistant to the Chief Of Staff, to unpack the exact strategies that help eCommerce brands punch above their weight in the media.

Chelsea has helped brands like DX Diamonds, Underworks, and Alliance Francaise de Melbourne secure earned media coverage that drives real business impact, and today, she’s revealing how she does it.

From campaign wins to the art of newsjacking, Chelsea shares why most founders are sitting on PR gold but doing nothing with it. Whether you’re launching a product, rebranding, or just want to become the go-to name in your niche, this episode is your playbook.

🔥 In This Episode, You'll Discover:

• What earned media actually is,  and why it's the PR strategy smart brands are doubling down on
  

• Chelsea’s journalist-first approach to finding your story and making it media-ready
  

• How she landed a Page 3 feature in The Age
  

• The common myths about PR that are costing eCom brands visibility and sales
  

• How to turn trending news into national coverage
  

• The difference between a good PR agency and a great one, and how to know when you’ve found the right fit
  

• When you should DIY your PR and when it’s time to call in an expert
  

• What media outlets like Broadsheet, The Today Show, and Inside Retail are actually looking for
  

🚀 Who This Episode Is For:

• eCommerce founders launching a new product, rebrand, or campaign
  

• Brand marketers who want media exposure without paying for ads
  

• Agencies looking to expand their value-add with PR partnerships
  

• Founders ready to become visible thought leaders in their industry
  

• Business owners who’ve thought “We should be in the media” but don’t know where to start
  

🎯 Key Takeaway:

“Best known beats best. But you need the right story, at the right time, to the right people.”  Chelsea Cucinotta

🛠️ Tools & Tactics Covered:

• Newsjacking
  

• Product seeding/gifting
  

• Collaborations & brand activations
  

• PR stunts & earned buzz
  

• Pitching media like a journalist, not a marketer
  

🕐 Now Is the Time:

Black Friday and Cyber Monday are around the corner and journalists hate being pitched last minute. If you’re planning a campaign or want to be featured during peak sales season, this episode is your behind-the-scenes guide to doing it right.

🔗 Links & Resources:

• 💼 Learn more about Chelsea & Honey Buzz PR: https://www.honeybuzzpr.com
  

• 📩 Contact Chelsea directly: [email protected]
  

• 📱 Follow Honey Buzz PR on Instagram: @honeybuzzpr
  

🧠 Discover eCom SEO growth strategies with Remarkable Digital:

https://www.remarkabledigital.com.au/

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Sami Jarrous

Jackson Mills

Most eCommerce brands are still burning cash on Meta ads and wondering why CAC keeps climbing.

Meanwhile, Mateship is quietly building a powerful new growth channel through a model you’ve likely never considered:

Community Commerce.

In this episode, Ryan is joined by Sami Jarrous and first-time podcast guest Jackson Mills from Mateship to break down exactly how they’ve gone from 30 to 110 brands using their platform,  without a single cent in paid media.

You’ll discover:

• Why Community Commerce is outperforming traditional ad channels.
  

• How Mateship gets your brand in front of thousands of high-intent shoppers for free.
  

• The cultural difference between US and Australian eComm brands.
  

• How brands like All For Mimi and Waterdrop slashed CAC by up to 86%
  

• What early adopters are getting that latecomers won’t
  

• Why Aussie retailers are missing the sustainability upside entirely
  

• The behind-the-scenes of building a two-sided marketplace from scratch
  Whether you're bootstrapped or scaling fast, this episode unpacks a zero-risk, performance-backed strategy that your competitors may already be testing.

🛍️ Mateship is turning Australia’s biggest office towers into your next best sales channel. Don’t wait until everyone else figures it out.

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Trendii

Aaron Woolf - Linkedin

What if your products could appear next to premium content your ideal customers already engage with?

In this episode, Ryan sits down with Melbourne based founder Aaron Woolf, creator of Trendii, a product discovery and advertising platform that helps eCommerce brands connect with shoppers through lifestyle content, blogs, and even TV.

Instead of interrupting customers with ads, Trendii integrates directly into the content they’re already consuming, making it easier for people to discover, click, and shop products that match what they’re seeing.

Whether it's a celebrity wearing a certain outfit or a home styling article featuring a particular aesthetic, Trendii bridges the gap between inspiration and purchase.

• What Trendii actually is and how it functions as a discovery channel, not a search or intent-based tool.

• How Trendii partners with publishers (like Elle, Marie Claire, Nine and more) to embed shoppable links directly into content.

• Why fashion, homewares, and lifestyle brands are seeing strong results from this integrated approach.

• How Trendii uses AI to match retailer product feeds with relevant content in real time.

• Real world examples: From a small fashion brand getting featured next to a celebrity look, to Freedom using Trendii to align with The Block coverage.

• Why 85% of Trendii’s traffic is new customers, and what that means for growing DTC brands.

• eCommerce brand owners looking to diversify their marketing mix.

• Marketers who want to reach customers earlier in their buying journey.

• Retailers seeking alternatives to traditional paid ads that still drive qualified traffic.

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Free PR Audit From Caroline

What do Coldplay, sunscreen, and coconut yoghurt have in common?
They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.

In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.

Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.

• 🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)

• 🧠 Why most eCom founders fail at PR (and how to fix it)

• ⏱️ The 48-hour crisis window, and why silence is brand suicide

• 🧲 How to pitch journalists so they actually say yes

• 💡 “Why You, Why Now?” the question every founder must answer before hitting send

• 🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.

Plus:

• ✅ Caroline’s proven PR framework for building trust, visibility & credibility

• 🛡️ How to use PR as “brand insurance” before things go wrong

• 📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)

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Andie Body Website Here

Connect With Tim on LinkedIn

Australian Startup Success Story:

Building a Million-Dollar Brand from Bar Sampling to Major Retail

What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon? 

You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.

Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.

This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.

From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.

Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.

Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.

Retail & Distribution Strategy:

• Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)

• How to build lasting relationships with retail buyers and category managers

• The real timeline and investment required for retail rollouts in Australia

• Why product sampling beats digital advertising for certain categories

Growth Marketing & Brand Building:

• Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)

• How COVID-19 created unexpected opportunities for beverage and wellness brands

• The power of brand touchpoints and consistent customer experience

• Converting bar and nightclub sampling into loyal eCommerce customers

Scaling Australian eCommerce:

• From direct-to-consumer to omnichannel retail strategy

• Managing inventory and supply chain for rapid Australian market expansion

• Building team culture and operational systems during hypergrowth

• Lessons learned from scaling one Australian brand to launching another

Entrepreneurship & Personal Development:

• Why continuous learning and networking are critical for Australian founders

• How to leverage industry connections in Australia's tight-knit business community

• Balancing multiple ventures while maintaining operational excellence

• Mental frameworks for making high stakes business decisions

• Bae Juice Official Website: https://drinkbaejuice.com.au/

• Andie Body: https://www.andiebody.com.au/

#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail

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BFCM 2025 Free Video Download Resource

Black Friday Is Coming:

Are Your Ads, Forecasts & Creatives Ready to Perform?

Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.

In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.

From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.

They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.

You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.

Link to Nathan's Post we discussed on the podcast here

• Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.

• Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.

• Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.

• Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.

• What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.

• VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.

• Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.

• Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

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James Stewart Website Here

If you only listen to one episode this year, make it this one.

James Stewart has been inside the boardrooms and war rooms of Dick Smith, Jeanswest, Surf Dive & Ski, Harris Scarfe, Freedom, and more.

Often at the exact moment things were falling apart or being saved.

In this no-BS conversation, he reveals:

• 🚨 Why 8-figure offers get rejected and how that leads to bankruptcy

• 🔥 The real reason Australian retailers fail (hint: it’s not the economy)

• 🧠 How to emotionally detach from your business and make smarter decisions

• 📉 The subtle signs you’re losing customer relevance and what to do about it

• 💡 What founders must do every 90 days to avoid slow death in retail

Plus, wild behind-the-scenes stories from some of Australia’s most iconic retail collapses and comebacks.

👉 If you're a founder, CEO or operator in eComm or retail, this is the episode you need to hear.