eCommerce Australia

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Ryan Martin interviews Steve Pover and Nicole Loftus from Clearer.Io and we cover off how and why eCommerce businesses are utilising their products to help conversion rate, trust and loyalty!

If you’re still pouring money into ads hoping for more growth… you’re playing the wrong game.

In this episode, we unpack the massive shift happening in eCommerce right now, where smart brands are no longer chasing traffic, but maximising every single visitor.

Because here’s the truth:
👉 Your customers are visiting more… but buying less.
👉 Acquisition costs are rising… fast.
👉 And most stores are still missing the easiest revenue wins sitting right in front of them.

• Why “blunt force acquisition” is dying — and what’s replacing it
• The exact reason your store is leaving serious revenue on the table

• How one brand increased AOV by 35%+ without discounting
• The overlooked power of AI-driven product recommendations (that most stores still aren’t using)
• Why your tech stack might be silently killing your conversions
• The shift toward smaller baskets, higher frequency shopping — and how to profit from it
• How to turn existing traffic into more revenue (without spending more on ads)

1. Bundling is a goldmine (and most brands are doing it wrong)
You don’t need discounts. If your recommendations are relevant, customers will buy more, naturally.

2. Personalisation = higher conversions, instantly
From search results to product pages, tailoring the experience based on behaviour is no longer optional.

3. Your reviews are more powerful than you think
From Google Shopping to checkout, social proof is driving clicks and conversions at every stage.

4. Your tools should talk to each other
Disconnected tech = missed opportunities. Unified data = smarter decisions + more revenue.

• +35.7% increase in average order value
• AI-driven search influencing 8%+ of conversions
• Thousands in extra monthly revenue… from simply turning features on

2026 eCommerce isn’t about doing more.
It’s about doing what actually works, better.

The brands winning right now are:

• Optimising every step of the customer journey
• Leveraging AI + automation to scale smarter
• And focusing on conversion, not just traffic

If your brand isn’t showing up in AI-driven search tools like ChatGPT, Perplexity, or Gemini…
you’re already behind.

👉 Grab a free AIO (AI SEO) audit via the link at the top of the show notes and find out:

• Why you’re not being found
• Where you’re losing visibility
• And exactly how to fix it

You don’t need more traffic.
You need to stop wasting the traffic you already have.

🚨 What You’ll Learn (And Why It Matters)

💡 Key Takeaways You Can Implement Today

⚡ Real Example From This Episode

🧠 The Bigger Picture

🎯 Want to Know If You’re Missing Out?

🔥 Final Thought

FREE AIO AUDIT - Why is your business not being found on ChatGPT? - Click Here to get a Free Audit

In this episode, we sit down with Sam Wood (CEO & Founder of Azura Fashion Group), recently ranked Top 10 in Australia’s eCommerce leaders to break down how he built a global luxury fashion business:

👉 Selling across 28+ marketplaces worldwide
👉 Managing 500,000+ products without holding inventory
👉 Generating explosive growth (including $450K/month for a 3-month-old brand)
👉 And now building the “infrastructure layer” of eCommerce

But here’s the kicker…

Sam reveals why:

• ❌ Most marketplaces actually hurt your brand

• ❌ And why AI-driven product enrichment is the real competitive advantage

If you’re still relying on paid ads and hoping for growth…
this episode will flip your entire strategy.

• The “invisible inventory” model powering global luxury sales
• How Azura scaled to 60 marketplaces (then cut back to 28 strategically)
• Why marketplace selection > marketplace quantity
• The AI system turning basic product data into conversion machines
• How one brand went from $0 → $450K/month (without ads)
• The truth about returns (and why they kill most eCom brands)
• Why China is a goldmine (and Germany isn’t)
• The massive opportunity in pre-loved & circular fashion

• “There’s no point doing $1M in sales if 60% comes back.”
• “We don’t run ads — we just put products in the right place.”
• “Marketplaces are the future… but most of them will hurt you.”
• “We turned one brand into $450K/month with zero marketing.”
• “Your product data is either your biggest asset… or your biggest liability.”

Most eCommerce brands are doing this backwards.

They:
❌ Spend thousands on ads
❌ Fight for attention
❌ Struggle to scale

Meanwhile…

One Aussie company:
✔ Sells across 28 marketplaces
✔ Has 500,000 products
✔ Doesn’t hold inventory
✔ Doesn’t rely on ads

And just helped a brand hit $450K/month.

This episode changes how you think about growth.

🎧 Listen now

AUS POST 2026 ECOMMERCE REPORT - DOWNLOAD HERE

FREE SEO AUDIT HERE

Australian eCommerce is entering a new era, and standing still is no longer an option.

In this episode, Ryan Martin sits down with Jordan Berke, CEO and founder of global retail strategy firm Tomorrow, to unpack the biggest takeaways from the upcoming Australia Post eCommerce Report 2026.

Jordan explains why Australia is no longer “catching up” in eCommerce. It is becoming one of the most competitive and fast-moving retail markets in the world. With marketplaces accelerating, delivery expectations rising, AI changing product discovery, and shoppers becoming more willing to switch brands, Australian retailers are facing a make-or-break moment.

They dig into what’s driving the reported $86.2 billion in Australian eCommerce spend, why faster delivery is directly tied to conversion, how agentic AI is changing SEO and shopping behaviour, and what brands must do now to compete with Amazon, Temu, Shein, and the world’s best digital experiences.

This is a must-listen for eCommerce founders, marketers, retailers, and brands that want to stay relevant in 2026 and beyond.

• Why Australia is reaching a major eCommerce inflection point

• How marketplaces are reshaping the retail landscape

• Why delivery speed has become one of the biggest conversion levers

• What “shopper promiscuity” means and why it matters for retention

• How customer expectations are changing faster than most brands realise

• What agentic AI means for product discovery and online shopping

• Why traditional SEO alone is no longer enough

• How contextual product content improves discoverability in AI search

• Why smaller brands must double down on differentiation

• What Australian retailers can learn from China, the US, and global leaders

1. Australia is moving from behind to ahead
Jordan shares that Australia’s eCommerce penetration has now caught up with major global markets and is on track to move ahead, making this one of the most important periods for local retailers to adapt and invest.

2. Delivery speed is no longer a nice-to-have
The conversation highlights how every extra day in delivery time can materially reduce conversion rates. Faster fulfillment, smarter inventory placement, and stronger logistics partnerships are becoming essential.

3. Shoppers are less loyal and more willing to switch
Australian households are buying from more brands than ever before. That creates more opportunity, but also more pressure for retailers to win every experience.

4. AI is changing how products get discovered
The future of discoverability is moving beyond keywords and attributes. Retailers need richer, more contextual product content that helps AI tools understand when, why, and for whom a product is relevant.

5. World-class user experience is now the baseline
Australian retailers are no longer competing in isolation. They are competing against the best digital experiences in the world, and mediocre checkout, delivery, and navigation experiences will cost them.

• Australia’s eCommerce market is becoming one of the most dynamic globally

• Faster delivery is driving meaningful conversion gains

• AI-driven shopping traffic is rising fast and could become material very quickly

• ChatGPT may influence shopping, but it may not fully replace retailers

• Smaller brands still have room to win if they differentiate clearly

• Click-and-collect and parcel lockers are still major opportunities for improving convenience and conversion

“You are no longer competing in your own market. You are competing with the world’s best.”

“Cheap is easy. Differentiation is the real game.”

“Traditional SEO is still important, but context is becoming the new competitive advantage.”

“Mediocre eCommerce experiences are not going to survive in Australia anymore.”

Free SEO Audit Here

Clutch Glue

Annabel Hay went from billion-dollar construction sites to inventing a globally patented fashion adhesive that actually works. In this episode of eCommerce Australia, the founder of Clutch Glue reveals how one viral TikTok sold out her entire inventory in 24 hours.

We dive deep into the "unsexy" side of innovation, from cold-emailing university PhDs to find a chemical formulator, to managing global logistics from a Bondi share house.

Annabel shares her "turbo" approach to decision-making, why she gave 15% of her company to her sister, and her upcoming move to conquer the New York market.

In this episode, you’ll learn:

• The "Fateful Flash": The wardrobe malfunction that sparked a 4-year R&D journey.

• Lean Scaling: How to run a global brand using Notion, Cin7, and Keeyu.

• The Viral Blueprint: Why low-fi, functional content beats "aesthetic" branding on TikTok.

• Bootstrapping vs. Investors: Why Annabel chose to fund her own growth while working full-time.

Free SEO Audit

Connect with Jevon

Keeyu Website

Customer service is broken in eCommerce, and it’s costing Australian brands millions.

In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.

If you’re still hiring more support staff every peak season…
If “Where is my order?” is your most common ticket…
If your team is drowning in manual fixes and system hopping…

This episode will challenge how you think about post-purchase.

According to Australia Post, 1 in 5 online shoppers didn’t get what they wanted last year.

That resulted in $13 billion in churned revenue.

The question is, how much of that churn is preventable?

• Why traditional helpdesks are fundamentally reactive

• The 80+ post-purchase failure points brands don’t monitor

• How proactive post-purchase can cut support tickets by up to 50%

• Why scaling your support team isn’t the real solution

• How brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automation

• Why “Where Is My Order?” might disappear in the next five years

Jevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.

This episode is a must-listen if you are:

• A founder scaling past $5M+ online

• A Head of eCommerce managing multiple warehouses

• Running Shopify, Magento, Salesforce or WooCommerce

• Hiring seasonal support staff every peak

• Feeling margin pressure in 2026

If complexity is increasing, this conversation is highly relevant.

There’s a clear shift happening in eCommerce:

From reactive ticket management
➡️ To proactive issue prevention

Helpdesks manage tickets.
Keeyu aims to prevent them.

And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.

If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.

At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.

If your traffic isn’t growing in line with your ambitions, hit the free audit button in the show notes and we’ll show you what’s possible.

Learn more or book a discovery call:
👉 https://keeyu.com

🚨 The Stat That Should Concern Every Founder

🔍 What You’ll Learn in This Episode

🧠 Who This Is For⚙️ The Bigger Shift

📈 Want to Improve Retention & Organic Growth?

🔗 Connect with Keeyu

Free SEO Audit Here

Connect with Kate

🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on Ads

Meta CPMs are up.

Google is crowded.

TikTok is unpredictable.

So what if the real growth lever isn’t more performance spend… but better storytelling?

In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth.

Because F1 didn’t just grow - it unlocked entirely new audiences.

And your eCommerce brand can do the same.

• How storytelling expanded Formula 1’s audience (especially female buyers)

• Why content can unlock new customer segments without discounting

• The mistake most eCommerce brands make when they rely only on performance marketing

• The difference between brand marketing and performance marketing

• Why short-term tactics stop working in crowded markets

• How to find “uncrowded channels” your competitors are ignoring

• How to grow faster by partnering with brands that share your customer

• Real-world examples of brand collaborations that elevate both sides

• Why this strategy improves reach, SEO visibility, and customer trust

• How to use reviews, comments and customer support to uncover growth gaps

• Simple ways to extract insight using AI tools

• The underrated churn question every eCommerce brand should be asking

• How colour influences perceived value, luxury and trust

• Why brand consistency matters more than constant creative refreshes

• Small visual changes that can improve conversion rate

• Why loyalty programs are rising again in retail and eCommerce

• What brands like Mecca understand about retention

• How loyalty gives you data, insight and long-term margin protection

If you’re only optimising ads, you’re playing the short game.

The brands that will win in 2026 and beyond are:

• Obsessed with their customer

• Clear on their brand positioning

• Consistent in message

• Smart about collaborations

• Investing in retention and loyalty

• Using storytelling to create emotional connection

Growth isn’t just about traffic.
It’s about mental availability.

🧠 What You’ll Learn in This Episode

🚗 The “Drive to Survive” Growth Lesson

📉 Why Your Ads Feel More Expensive

🤝 The Collab Shortcut

🎧 Social Listening & Customer Insight

🎨 The Psychology of Colour in eCommerce

🔁 The Loyalty Comeback

💡 The Big Takeaway

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SEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026

Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.

In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.

If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.

• Why Google’s Core Updates are rewarding some eCommerce stores, and punishing others

• The truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)

• Why ranking #1 doesn’t guarantee clicks anymore, and how to adapt

• The exact content mix eCommerce brands need (60% informational, 40% transactional)

• How to build topical authority to beat bigger brands with smaller budgets

• The perfect Shopify collection page structure for SEO + conversions

• Where most brands go wrong with internal linking (and how to fix it)

• How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerce

• Why SEO is still the highest-trust, best-converting traffic channel in 2026

For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank.

⚠️ Limited to the first 20 eCommerce businesses only.

If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.

Free SEO Audit Here

Ranged - Contact Them Here

Connect With Jess on LinkedIn

Ready to take your FMCG or eCommerce brand from DTC darling to retail powerhouse?

In this must-listen episode, Jessica Gordoun, Managing Director of Ranged, reveals the exact strategy her team uses to get challenger brands like Funday and Muscle Nation stocked in Coles, Woolworths, Chemist Warehouse, and Costco, and keep them there.

Whether you're bootstrapping an eCom brand or already hitting 7-figures online, this episode is your unfair advantage to land on the shelves of Australia’s biggest retailers.

• What retail buyers actually care about (hint: it’s not your Instagram following)
  

• Why most eCom brands fail in retail, and how to avoid it
  

• The one mistake that can kill your range review before it starts
  

• How brands like Funday hacked the Woolworths system in 3 months
  

• How to tailor pack size, price point & marketing for omnichannel success
  

• Why your eCommerce traction might be your greatest retail weapon
  

• The ideal timeline to go from launch to retail-ready
  

• When NOT to pursue national retail, and why
  

  Jessica Gordoun is the Managing Director of Ranged, a specialist retail partner helping social-led and eCom-native brands scale into Australia's biggest retail channels. With previous leadership roles at Coles Local and The Reject Shop, Jess has sat on both sides of the buyer/supplier table and knows exactly what it takes to win.

Free SEO + Merchant Centre Audit

Get Your Socials Sorted With Laura Here

Struggling to stay relevant on social while juggling paid ads and SEO?

In this must-listen episode, Ryan sits down with Laura De Ridder, founder of Sorted Digital Marketing, to unpack exactly what’s working (and what’s not) in organic social media for eCommerce in 2026.

Laura brings 8+ years of hands-on experience growing Australian eCommerce brands through smart, scalable social media strategies.

🔑 You’ll learn:

• Why organic social is your secret weapon in the age of AI and ad fatigue

• The new rules of Instagram, TikTok & Facebook for product-based businesses

• How to create content that builds trust, community, and conversions

• The ideal post cadence for eCommerce brands, and how to stay consistent

• What metrics actually matter in 2026 (hint: it's not just views)

• How to balance founder-led content, product showcases, and community-building posts

• What top-performing brands like All for Mimi and Fayt the Label are doing differently

💥 Whether you're running an online fashion boutique, a DTC skincare label, or scaling a homegrown product brand, this episode will help you sharpen your social media strategy, align it with your eCommerce SEO goals, and finally feel confident showing up online.

Free SEO Audit Here

Download BFCM Playbook (Profit Peak) Here

Connect with Kat Ramos

BFCM Sales Were Up, So Why Did Profits Go Backwards for Aussie Brands?

Black Friday Cyber Monday looked like a win for Australian eCommerce.

Traffic was higher, orders increased, and sales days hit record levels.

But when the dust settled, many brands realised something uncomfortable. Profits did not follow revenue.

In this episode of eCommerce Australia, Ryan Martin is joined by Kat Ramos, Senior Growth Executive at Profit Peak, to unpack exclusive Australian BFCM data from Profit Peak’s newly released BFCM 2025 Playbook, and why so many brands sold more but kept less.

This is a must-listen for Shopify store owners planning for BFCM 2026 and beyond.

Kat breaks down the key findings from thousands of Australian orders, including:

• 📈 300% uplift in daily net sales, Aussies were ready to spend
  

• 🧲 426% increase in new customers, acquisition was aggressive
  

• 🔻 16% drop in contribution margin, discounts and ad spend took their toll
  

• 💸 New customers cost significantly more to acquire than returning ones
  

• ⚠️ Many brands celebrated revenue before seeing their credit card bills
  

The result was busy stores, stressed cash flow, and thinner margins.

This episode goes beyond post-mortems and into what winning brands did differently, including:

• Why blanket site-wide discounts hurt more than they help
  

• How to discount C and D stock without damaging your brand
  

• Using bundles, mystery gifts, and AOV levers instead of deeper discounts
  

• Why contribution margin beats ROAS as your North Star metric
  

• How AI-driven product discovery delivered up to 350% higher contribution profit per session
  

The conversation also dives into how customer behaviour is shifting fast:

• TikTok as the top product discovery channel for Aussie shoppers
  

• Google still dominating first-click acquisition
  

• Email and direct traffic closing the sale
  

• Early signals that AI-powered discovery will play a major role by 2026
  

If your Shopify store relies heavily on Meta and Google alone, this episode will challenge your channel mix.

If you are:

• Planning BFCM 2026
  

• Feeling margin pressure despite growing revenue
  

• Discounting without a clear profit model
  

• Struggling to connect ads, inventory, and product performance
  

This episode will help you rethink how to grow profit-first, not just top-line.

Kat Ramos is Senior Growth Executive at Profit Peak, helping Australian eCommerce brands connect product data, ad performance, and profitability so every team works toward the same margin goal.

Revenue is vanity. Profit is strategy. And BFCM rewards the brands who prepare months in advance.

🚨 What Aussie Brands Got Wrong This BFCM🧠 The Smarter BFCM Strategy That Actually Protects Profit🤖 AI, TikTok, and the New Aussie Shopping Journey📊 Why This Matters for Shopify Store Owners👥 About the Guest🔑 Key Takeaway