eCommerce Australia

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What actually drives growth in e-commerce today?

In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.

Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant.

You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.

Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.

Key topics:

• What loyalty actually means in 2025

• How The Iconic built its customer flywheel

• Attention as the new currency in digital marketing

• Why consistent engagement beats short-term hacks

• The tools modern e-com startups can now leverage

A must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.

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Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.

In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.

You’ll learn:

• 🔍 The non-negotiables talent expects in 2025

• 💼 Why soft skills and personal branding now outweigh traditional experience

• 📉 The hidden reasons your job listings might be turning candidates off

• 📲 How employers are using social media to screen (and attract) top hires

• 🚀 Pro tips for job seekers to cut through the noise and land high impact roles

Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.

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Speak With Alex - For a complimentary website audit please email [email protected]

Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

• How generative discovery is redefining search intent and product discovery

• The exact data mistake killing your conversions

• Smart A/B tests that move the needle fast

• What to fix now to crush November sales

• How to turn product data into a loyalty machine

Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.

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Ryan Martin and Patrick Dhital talk about the current techniques and questions they get asked when talking to eCommerce founders and eCommerce managers in Australia when it comes to Search Engine Optimisation.

We talk about the usefulness of backlinks in 2025, what role content plays in generating more organic traffic, collection page issues and how to do some keyword research through Google Search Console.

We also touch on the benefits of optimising for long tail keywords which attract a more conversion focused visitor, and how you can still rank for these despite having some bigger budget competitors who have ranked there for a while!

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Unlocking the Future of Marketing with Mobile Wallets

In this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.

Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement.

Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.

Key topics covered:

• The shift towards mobile-first marketing strategies
• How mobile wallets are changing brand-customer interactions
• Attribution challenges and analytics solutions in eCommerce
• Integrating influencer marketing with mobile wallet strategies
• Preparing for major sales events with mobile wallet technology
• Trust and security considerations in digital transactions
• Data insights and performance tracking opportunities
• Future-proofing eCommerce strategies for changing consumer behaviors

Whether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.

🎯 Perfect for: eCommerce business owners, digital marketers, retail professionals, and anyone looking to understand the future of customer engagement technology.

#eCommerce #MobileWallets #DigitalMarketing #CustomerEngagement #MarketingTech #RetailInnovation #AustralianBusiness

Episode Information:

• Host: Ryan Martin, Founder of Remarkable Digital
• Guest: Brian Pham, Founder of Litecard
• Episode: 102
• Duration: ~45 minutes

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What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?

In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that’s disrupting the maternity and colourful activewear space!

Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance.

But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.

Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose.

Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.

Today, Mama Movement is not just a brand—it’s a movement.

From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.

In this no-filter chat, Faye breaks down exactly how she did it.

🔥 In this episode, you’ll learn:

• The surprising emotional trigger that sparked Faye’s decision to leave a cushy corporate job

• Why mom guilt can be a powerful entrepreneurial fuel (if you let it)

• How she launched Mama Movement in just six months without visiting factories or knowing how to read a tech pack

• The one thing she nailed early that created launch day sales from total strangers

• Why sharing the messy middle on Instagram outperformed polished content

• How organic content supercharges paid Meta ads, and the role UGC plays in growth

• The SEO sleeper hit that’s quietly driving high-converting traffic to her site

• How to use Facebook Groups as a free focus group (and a VIP customer funnel)

• How she’s expanding into global markets (with caution) thanks to Australia’s EMDG grant

🛍 Faye's Toolkit:

• Judge.me for review automation and SEO-friendly customer language

• Tolstoy to bridge the gap between polished eCom and raw, authentic video

• Meta Ads + Organic UGC: The formula that keeps CAC low and LTV rising

• Facebook VIP Group: 3,000+ loyal fans, early feedback, and exclusive drops

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In this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing.

This is not another fluffy chat about branding, it’s a hard hitting, brutally honest look at what’s really working in Australian eCommerce.

From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+.

You’ll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.

Key Takeaways

• Why ROAS is a seductive but misleading metric
• How to know when to pull back on paid ads and invest in brand
• What the streetlight effect is and how it’s quietly killing your growth
• The real role of attribution and why it’s often marketing’s worst enemy
• How to structure your first 3 to 5 years as an eCommerce brand
• What smart Aussie brands are doing to stand out in a sea of sameness

If you’re serious about scaling sustainably, this is the episode you can’t afford to miss.

Connect with Mark

The Long And Short Of It PDF.

Remarkable (Free) SEO Audit Here.

Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.

Prav reveals why core collections are your brand’s profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.

We dive deep into:

✅ What percentage of paid vs organic traffic keeps brands healthy

✅ The underrated power of founder-led storytelling and authentic content

✅ How affiliate marketing and smart publisher partnerships slash acquisition costs

✅ The game changing insights from Thoughtful’s proprietary data warehouse & benchmarking tool

✅ How leading Aussie brands leverage real time market data to pivot fast

If you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.

👉 PS: If you’re serious about profit-first growth, don’t miss Prav’s actionable takeaways on blending product innovation, performance marketing, and brand community, and how Thoughtful’s team can help you do it.

Subscribe, share, and leave a review if you found value!

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CX Index here

In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia’s leading online mystery shopping powerhouse.

Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume’s real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.

Tune in to discover:
✅ Why your NPS is lying to you, and what to track instead
✅ How to spy on your competitors’ real CX without integrations
✅ The shocking average refund times hurting Aussie retailers
✅ Common blind spots killing conversion & repeat purchase rates
✅ How small to medium brands can harness enterprise-grade insights on a startup budget

If you think your customer journey is ‘good enough’, think again.

This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.

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Appear on the eCommerce Australia Podcast

In this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency.

From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.

What you’ll learn:

• How TikTok helped save their brand launch after Shopify froze sales

• Why “launch now, fix later” worked (with some brutal product lessons)

• Jordy’s top 3 CRO mistakes that most founders make (and how to fix them)

• How Gen Z’s buying habits are changing website UX best practices

• Why Jordy avoids the “eco-warrior” brand message and focuses on price + performance

• The exact strategy that helped The Better Clean go 18 months without a single return

• The power of founder-led marketing, email insights, and knowing your numbers
  

Whether you're in startup mode or scaling, this episode delivers raw insight from a founder who’s still in the trenches, balancing client work, product testing, and brand building from two time zones.