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eCommerce Deep Dive episodes
- Amazon News & Trends: March 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific, covers Amazon news & trends for the month of March 2022.17 min
- Amazon News & Trends: February 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Senior Director of Client Data and Resource Management from Orca Pacific covers Amazon news & trends for the month of February 2022.He discusses Amazon’s updated brick and mortar strategy, new advertising functions and optimizations with bulk operations, the addition of a long awaited feature in Sponsored Ads portfolios, new Brand Story A+ module, and much more!11 min
- Amazon News & Trends: January 2022In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy and David Grill, Director of Advertising from Orca Pacific cover Amazon news & trends for the month of January 2022.They discuss Amazon prime membership price changes, the upcoming launch of Amazon Style, a new Business Discounts Manager tool and new advertising features such as Detail-Page-View’s in Sponsored Display reporting and localized keyword targeting, and much more!14 min
- Amazon News & Trends: November and December 2021In this episode of eCommerce Deep Dive, Nathan Hogle, Director of Client Resource Strategy at Orca Pacific covers Amazon news & trends for the months of November and December 2021.Nate will be recapping the monthly Amazon insights including Amazon’s expansion of the Climate Pledge Friendly program, the addition of Venmo as a payment method, new Vendor Shipment guidelines, new Sponsored Display audiences features, and so much more.15 min
- Amazon News & Trends: October 2021In this episode of eCommerce Deep Dive, we brought on a special guest, Claire O‘Donnell, Director, Customer Trust and Partner Support at Amazon, to accompany Nathan Hogle.Nate will be will recapping the monthly Amazon news & trends for the month of October including the Amazon Gift-Giving Feature, new Sponsored Display features, new Sponsored Brands Video targeting options, and so much more.Claire will finish off the episode with details from the Amazon Accelerate event that took place on October 20–21, 2021.12 min
- Amazon News & Trends: September 2021This month, John and Nate discuss updates such as the Amazon October Beauty Sale, New Listing Quality Dashboard, Release of Performance-Based Budget Rules and so much more.16 min
- Working with the Top 1% of Micro-Influencers with inBeat‘s David MorneauJohn and David discuss using influencer marketing to do market research, decentralizing ad creative through micro-influencer marketing, and how to make micro-influencer marketing a viable marketing channel.26 min
- Amazon News & Trends: August 2021This month, John and Nate discuss updates such as the A-Z Guarantee, Amazon partnering with Affirm, Free Amazon-led Advertising Webinars and so much more.16 min
- Amazon News & Trends: July 2021This month, John and Nate discuss updates such as The Seller Reviews Tool, 17 new FCs set to open in August, the launch of the Brand Referral Bonus Program and so much more.15 min
- eCommerce for Brewing Companies with Pabst's Will YenJohn and Will discuss the state of the rapidly changing online alcohol business, regulatory barriers to shipping alcohol, and how brewing companies should be thinking about Amazon as of today.35 min
About eCommerce Deep Dive
From the publisher's feed
The biggest players in eCommerce and retail talk shop with John Ghiorso, Founder and CEO of Orca Pacific, diving deep into business strategy through exclusive in-person interviews. From a studio…
located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Video and podcast episodes are produced by Orca Pacific and released bi-monthly on all major podcast platforms and YouTube.