eCommerce Deep Dive

John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space.

John and Kyle discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.

John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high funnel tv advertising connects to the actual purchase online.

John and Kyle discuss updates such as purchase order changes, browser support, payment service provider program and so much more.

John and Rob discuss how a multi-channel content strategy engages consumers wherever they come across your brands and products, understanding your sales channels' fullest potential, and how to avoid the pitfalls of playing digital catch up.

John and Kyle discuss updates from December 2020 such as The Subscribe & Save Dashboard, Seller-Central Fees, catalog updates and so much more.

John and Andrew discuss where Amazon might be going next by talking over the insights from the year and how 2020 has shaped the future growth of the company.

In this episode, John talks with Mike Black, SVP of Global Marketing at Profitero—a platform brands use to accelerate their eCommerce sales. John and Mike discuss the ins and outs of the digital shelf, the importance of eCommerce education, the massive shift brands are making to eCommerce, and so much more. 

 

Mike Black's marketing background spans leadership positions in both product marketing and demand gen at multiple global analytics companies. Prior to Profitero, Mike was Vice President of Product Marketing at Nielsen, where he was responsible for launching new analytic products for the company’s retail measurement business. Before that, he was the global head of marketing for Nielsen’s Innovation Practice. Prior to Nielsen, Mike was Vice President of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations.

 

Follow Mike Black on LinkedIn: https://www.linkedin.com/in/mikeblack/-----Connect with John Ghiorsohttps://www.linkedin.com/in/johnlouisghiorso/

https://twitter.com/johnlghiorso?lang=en

Connect with Orca Pacifichttps://orcapac.com/https://www.linkedin.com/company/orcapacific/https://twitter.com/OrcaPachttps://www.youtube.com/channel/UCLTH5V_bukbATvfxkKCq7Sg

In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates from the past dangerous goods requirements, Amazon Pharmacy, image requirement enforcement and so much more.

 

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Hosted by: John Ghiorso - https://www.linkedin.com/in/johnlouis...

Produced by: Orca Pacific - https://www.orcapac.com/

 

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John and Alex talk about Amazon's commitment to replace mundane tasks with creative opportunities, the 'hands off the wheel' ideology, building leadership qualities, and so much more.