eCommerce Deep Dive

Though Amazon is certainly a behemoth, many opportunities exist outside of the platform to drive serious business online. To explore these opportunities and discuss the future of online shopping, we’ve assembled an impressive panel of thought leaders, including: Rick Watson, Ross Cully, and Dan Stack. With decades of experience across all product categories, this panel promises an expert analysis of the off-Amazon potential online this SUPER-Q4 and beyond. 

 

In addition to providing brands with a forward-thinking perspective, this session will prove crucial for brands who are positioned to capitalize on incremental strategies through Walmart, Shopify, Wayfair and other platforms/retailers beyond Amazon.

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In eCommerce Deep Dive LIVE Session II, the panelists discuss how to best prepare for Prime Day 2020 as well as how to utilize this momentum for the rest of the year. 

The panelists discuss holistic strategies for Prime Day 2020 in these unprecedented times as well as actionable advice for advertising successfully on the Amazon platform. 

Panelists include industry experts Nich Weinheimer, Nich Seo, David Grill, and John Ghiorso. 

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In eCommerce Deep Dive LIVE Session I, the panelists discuss what retail readiness looks like and how to deliver a truly holistic customer experience. 

“Retail Readiness” means optimizing your products for the best possible customer experience. In this one-hour virtual event recorded on August 5th, experts from Deliverr, Vorys eControl, Power Reviews, and Orca Pacific came together to discuss review strategy, merchandising content, logistics, and channel management. Learn about how to be there for your customer from the first click to the doorbell.

Panelists include industry experts Daren Garcia, Peter V.S. Bond, Michael Sene, Leonardo Raymundo, and Chad Zottoli. 

 

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In this episode of eCommerce Deep Dive, John talks with Aisha Khan, Chief Strategy Officer at Pharmapacks. 

 

When household consumer brands struggle in the eCommerce world, a window for disruptor brands opens as a result. John and Aisha discuss what this could mean for the future of eCommerce across the board...

 

The two muse about the current CPG landscape and Aisha notes "a lot of these CPG's have been around since the era of true advertising."

Subsequently, their content reflects the decades of commitment to branding and meaningful messaging. 

 

Later on in the episode, John and Aisha talk direct to consumer and where it should fit in your brands eCommerce strategy.

 

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In this episode of eCommerce Deep Dive, John talks with David Trinh. John and David discuss new opportunities that have emerged as a result of COVID-19 as well as how the eCommerce landscape has dramatically changed in past years. The two discuss how to grow your Amazon business in the current climate and reminisce about the days when Amazon would get excited if a client visited their headquarters. 

 

About the Guest:

 

David is the Global E-Commerce Sales Manager for Lasko – B-Air Division. He has 15+ years of Online Marketplace experience across multiple channels. He joined B-Air in 2016 to help bring an online presence for Water Damage Restoration Equipment.

 

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In Episode 16, Steve Dennis joins the show to discuss his new book, "Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption". Steve is a consultant, global thought leader, and author focused on retail growth and innovation. His views on the future of retail make for a fascinating conversation with John about customer behavior, digital migration, and COVID-19. For physical retailers who are struggling to keep up with the rise of eCommerce, Steve offers a roadmap for survival and, ultimately, success.

 

About the Guest:

 

Steve Dennis is a leading expert on strategic growth and innovation who speaks worldwide on how business can reignite growth in the age of digital disruption. He has been named a top 5 retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in the media and as a Forbes Senior Contributor. His new book is Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption.

 

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In Episode 15, John breaks down product review strategy with Peter V.S. Bond, Vice President of Retail Strategy at Power Reviews. Peter answers questions like, “What are some creative ways to generate organic reviews?” and “How do you deal with bad reviews?”. The two lay out important strategies for brands to stay engaged with customers across the digital landscape.

About the Guest:

Peter V.S. Bond is Vice President of Retail Strategy at PowerReviews (www.powerreviews.com), a SaaS platform provider that unifies and amplifies the voice of the consumer through authentic feedback like product ratings, reviews, images & videos. In his role, Peter helps retailers and their brand suppliers accelerate the path to purchase through authentic customer content. Peter has a wealth of experience in the CPG/Retail industry, having worked for companies like IRI, dunnhumby and CVS Health and supported blue-chip clients like Kroger, Coca-Cola, General Mills, PepsiCo and Campbell Soup. He co-hosts a weekly video podcast "Consumer Engagement in an Omnichannel World" which can be found on linkedin and youtube under #sriandpvsb 

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In Episode 14, John chats with Keith Anderson, SVP of Strategy and Insights at Profitero. Keith has over 15 years of experience working with CPG brands to grow their online businesses. The two discuss the fast evolution of eCommerce and organizational strategies to stay on top. Keith suggests that retailers and suppliers should come together to rethink a more profitable and sustainable eCommerce landscape.

Keith Anderson leads strategy & insights for Profitero, a leading ecommerce measurement and optimization platform for brands, including the company's global analyst team and partner ecosystem. 

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COVID-19 has accelerated the growth of eCommerce and its importance as a serious sales channel for brands big and small. As a result, eCommerce can no longer be siloed under the people or department with the eCommerce title. Companies need to develop a holistic company-wide strategy that factors in the impact and needs of eCommerce. Throughout the company, everyone needs to have an eCommerce mindset and bring eCommerce to the table while discussing important decisions.

Tim Madigan is an executive business leader with a strong record of eCommerce leadership, market development, strategy creation, new product development and team leadership at three Fortune 100 Consumer Goods companies.  Tim’s expertise is building successful “white space” business units while developing highly productive, collaborative relationships in a matrix organization. 

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In Episode 12, John joins Chuck Linden to discuss strategies for selling seasonal products online.