#AmazonAdvertising #Q4

The panel shares insights on Amazon's evolving roadmap, new AI-driven tools like Audience Boost and AI Creative Studio, and Amazon's commitment to democratising advertising.Tune in for tips on how to prepare for events like unBoxed, build valuable connections and put new strategies into action for long-term success.

Couldn’t make it to unBoxed 2024? Don't worry, you can still learn from the event with Amazon Ads' hosted podcasts! In his role as Amazon Ads Ambassador, our CEO Jérôme de Guigné chats with Tarik Berrada Hmima and François Costa de Beauregard, from our partners m19, about how brands can grow globally with the right advertising strategies.

They cover:

Key points we cover:

Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon.
Expand Brand Recognition: Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon.

Success Story Showcase: Hear about a real-life success story that highlights the effectiveness of long-term growth strategies.

Listen today for valuable insights and actionable strategies that can benefit your business's long-term growth on Amazon!

Plus, learn about the brand’s journey to one of the top brands in its category, including tips that helped them get there and achieve great results in 2023 and plans for 2024 and beyond.

Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty. 

Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy manufacturer leverages technology to simplify its PIM-related tasks. We’ll look into the types of tasks that can be optimised and real scenarios where PIM software solves specific challenges. Plus, best PIM practices you can implement within your business.

more at e-comas.com

Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness.

Join us to learn more about the importance of content, effective content types, and tips on how to use it to increase your brand visibility.

We’ll also cover effective content management and strategies to help get your brand recognised.

Alexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses. 

We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop Shop (OSS) in Europe and Customs.

Plus, available pilot programs offered by AVASK to Amazon Selling Partners and how you can benefit from these.

#AmazonBusiness #Finance

Selling internationally through Amazon presents a huge opportunity but also a unique set of logistics challenges for Sellers.

Join us as Mari-Louise Boshoff from Zee takes us through some of these challenges and how best to overcome them.

We’ll cover the key considerations for sending your products overseas and what you need to know to support your Amazon expansion success.

#AmazonBusiness #eCommerceExpansion