eCommerce Made Simple with Jérôme de Guigné

eCommerce Made Simple with Jérôme de Guigné

By e-ComasBusiness
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eCommerce Made Simple with Jérôme de Guigné episodes

  • Leveraging Amazon Ads for global expansion, with b.box

    e-Comas CEO Jérôme de Guigné sat down with Jason Mullen from b.box in Amazon Ads’ Partner Content Studio at Amazon Accelerate 2025.In this session, they chat about the story of b.box for kids, the founders and how the brand has been leveraging the different Amazon Ads capabilities to grow brand awareness, acquire new clients and expand internationally.

    25 min
  • Amazon Accelerate 2025: Highlights and Takeaways

    Jérôme de Guigné chats to Juan Andres Perez Blanco from our partner AVASK about their highlights from Amazon Accelerate 2025 held in Seattle.If you couldn’t make it or want a round-up of insights, this is the webinar for you! They look back at Amazon's biggest seller event, bringing you key takeaways like Amazon's rapid adoption of AI and other tools to facilitate global expansion, reducing barriers for sellers.

    36 min
  • Series 2 - Episode 8 - How To Avoid Returns in Q4

    A low Amazon return rate is crucial for your reputation and profitability. But how can you reduce returns and minimise losses? Find out by listening to our podcast with Rachel Go from MyFBAPrep! We cover all the essentials you need to know about product returns and how to prevent them during Amazon’s golden quarter and beyond. Plus, get our top tips on optimising your returns policy to reduce waste. Listen if you want to reduce lost sales and grow customer trust.


    #AmazonAdvertising #Q4

    52 min
  • Series 2, Episode 7 - Amazon unBoxed 2024: Review & Key Insights

    In this episode of eCommerce Made Simple, Jérôme de Guigné dives into the key takeaways from Amazon Ads unBoxed 2024 held in Austin, with special guests:

    • Lawrence Taylor, CEO, Retail 4 Brands
    • François Costa de Beauregard, Co-founder, m19
    • Tarik Berrada Hmima, Co-founder, m19.

      • The panel shares insights on Amazon's evolving roadmap, new AI-driven tools like Audience Boost and AI Creative Studio, and Amazon's commitment to democratising advertising.Tune in for tips on how to prepare for events like unBoxed, build valuable connections and put new strategies into action for long-term success.

      #AmazonAds #AmazonBusiness

      44 min
    • Series 2 - Episode 6 - Leveraging Amazon Ads to Grow Globally

      Couldn’t make it to unBoxed 2024? Don't worry, you can still learn from the event with Amazon Ads' hosted podcasts! In his role as Amazon Ads Ambassador, our CEO Jérôme de Guigné chats with Tarik Berrada Hmima and François Costa de Beauregard, from our partners m19, about how brands can grow globally with the right advertising strategies.

      They cover:

      • Adapting Amazon Ads for Multi-Channel Strategies

      • Enhancements in AI-Powered Advertising

      • Exploring New Ad Formats and Content

      • And more!


        • 32 min
      • Series 2 - Episode 5 - Amazon Advertising: Long-Term Growth Strategies for Global Success

        In this session, e-Comas and m19 delve into sustainable long-term strategies for expanding brand recognition and optimising your advertising efforts on Amazon.


        Key points we cover:


        Data-Driven Decision Making: Discover the significance of leveraging data analytics and continuous market research to formulate effective advertising strategies on Amazon.
        Expand Brand Recognition: Explore strategies such as competitor analysis to enhance brand visibility and recognition on Amazon.


        Success Story Showcase: Hear about a real-life success story that highlights the effectiveness of long-term growth strategies.


        Listen today for valuable insights and actionable strategies that can benefit your business's long-term growth on Amazon!

        59 min
      • Series 2 Episode 4 - Insights for Q2 and beyond!

        In this episode, we’re joined by George Eteen-Bliss from award-winning British kid's potty training brand Kiddi (My Carry Potty). We delve into key learnings from busy periods in the Amazon calendar, covering strategies that worked well (and not so well!), what we’ve learnt from the complexities of these busy times, and how to capitalise on the opportunities for long-term business gains.


        Plus, learn about the brand’s journey to one of the top brands in its category, including tips that helped them get there and achieve great results in 2023 and plans for 2024 and beyond.

        #AmazonAds #AmazonBusiness

        52 min
      • Series 2 Episode 3 - unBoxed releases and updates from unBoxed on Tour London - with Jeff Cohen, Tech Evangelist at Amazon Ads
        Amazon Advertising has announced many new game-changing features and services during Amazon unBoxed in New York and unBoxed On Tour in London. Join e-Comas CEO Jérôme de Guigné as he talks to Jeff Cohen, Amazon Ads’ Tech Evangelist, about all these new releases and what they mean for brands.
        Link to Jeff’s tour of Amazon Live - https://www.linkedin.com/posts/jeffreycohen_amazon-live-studio-tour-new-york-city-activity-7127781169277845506-cypj
        #amazon #amazonlive #amazonadvertising #ecommerce #tech #unboxed
        52 min
      • Series 2 - Episode 2 - Use Technology to Simply PIM Related Tasks

        Keeping your product data accurate and consistent across all your sales platforms is key to increasing team productivity, expanding your markets and improving customer loyalty. 

        Join us for our ‘secrets of brands’ webinar as Lorena Gonzalez from Mattel talks about how the multinational toy manufacturer leverages technology to simplify its PIM-related tasks. We’ll look into the types of tasks that can be optimised and real scenarios where PIM software solves specific challenges. Plus, best PIM practices you can implement within your business.


        more at e-comas.com

        48 min
      • Series 2 - Episode 1 - Leverage Content for Brand Awareness

        For our opening episode of season 2, we dive deep into the Secrets Of Brands!


        Pierre-Loic Petit from Michelin shares some ways the leading tyres brand uses content to build brand awareness.


        Join us to learn more about the importance of content, effective content types, and tips on how to use it to increase your brand visibility.


        We’ll also cover effective content management and strategies to help get your brand recognised.

        58 min

      About eCommerce Made Simple with Jérôme de Guigné

      From the publisher's feed

      Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.