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Amazon expert and founder of e-Comas, Jérôme de Guigné, walks us through the world of Amazon and eCommerce.Each week, Jérôme talks with an expert in their field, be it marketing, listings, product o... more
FAQs about eCommerce Made Simple with Jérôme de Guigné:How many episodes does eCommerce Made Simple with Jérôme de Guigné have?The podcast currently has 53 episodes available.
November 24, 2022Episode 42 - Understanding EPR & VATAlexandra Robson and Melanie Shabangu from AVASK gives us an update on the latest legislation affecting Amazon businesses. We cover some of the key policies and VAT rules for Amazon Sellers to keep your brand compliant, including the latest on Extended Producer Responsibility (EPR) and One-Stop Shop (OSS) in Europe and Customs.Plus, available pilot programs offered by AVASK to Amazon Selling Partners and how you can benefit from these.#AmazonBusiness #Finance...more58minPlay
October 18, 2022Episode 41 - Logistics of Expanding Globally on AmazonSelling internationally through Amazon presents a huge opportunity but also a unique set of logistics challenges for Sellers.Join us as Mari-Louise Boshoff from Zee takes us through some of these challenges and how best to overcome them.We’ll cover the key considerations for sending your products overseas and what you need to know to support your Amazon expansion success.#AmazonBusiness #eCommerceExpansion...more54minPlay
September 19, 2022Episode 40 - Expanding to Amazon JapanAmazon Japan presents a huge opportunity for brands looking to scale internationally.Join us as Ritu Java from PPC Ninja discusses some of the key considerations for expanding to Amazon Japan.We’ll cover Japanese consumer preferences, special customs and compliance rules.Plus, Ritu will share some of her top tips for listing localisation and marketing in the Japanese marketplace.#AmazonJapan #AmazonAdvertising...more1h 1minPlay
August 22, 2022Episode 39 - New legislation and selling in the UK & EUWelcome to eCommerce Made Simple, with Jérôme de Guigné.Staying compliant with the relevant regulations should be a number one priority for Amazon Sellers. But keeping up with changing legislation is not always straightforward.Join us as Ellie Hanson from AVASK gives us a high-level overview of legislative changes in the UK and Europe in the last 12 months. We’ll cover some of the key legislation for Amazon Sellers, and what you need to keep in mind when growing your brand; including the latest Plastic Packing Taxations and Extended Producer Responsibility legislations, rolling out across the UK and EU.Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#AmazonBusiness #Finance...more49minPlay
May 31, 2022Episode 38 - Diversifying Amazon Advertising for SuccessWelcome to eCommerce Made Simple, with Jérôme de Guigné.Diversifying Amazon Advertising for SuccessWith Liz Downing, Marketing Manager at TeikametricsTo be successful on Amazon, understanding the different advertising types and when best to use them is crucial.Join us as we talk to Liz Downing from Teikametrics about how to diversify your ad types according to your brand’s goals and budget - and why you should! We’ll cover the different advertising options, how to use them at different levels of your marketing funnel and the winning strategies to boost your sales on Amazon.Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#AmazonAdvertising #AmazonBusiness...more57minPlay
May 24, 2022Episode 37 - How to create a winning strategy for the USAWelcome to eCommerce Made Simple with Jérôme de Guigné.Looking to conquer the largest economic market in the world: the USA? An effective go-to-market strategy is crucial!Join us as we talk to Rhonda Johnson and Anthony Eagelton from MPG about how to create and execute a winning strategy when starting up in or looking to enter the US market.We’ll cover the best approaches for market entry, some of the things you should be thinking about given your specific brand and circumstances, and a high-level US marketplace overview so your brand has the best chance of success.Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#eCommerceStrategy #AmazonBusiness...more1h 1minPlay
May 16, 2022Episode 36 - Amazon DSP: The Impact on Total Sales with Max Hofmann, BidXWelcome to eCommerce Made Simple, with Jérôme de Guigné.Amazon’s demand-side platform (DSP) has incredible reach and power to drive brand awareness and sales. But what’s the impact on total sales?Join us as we talk to Max Hofmann from BidX about the importance of understanding your DSP campaigns’ effects on total sales.We’ll cover how to analyse and measure those effects to ensure your campaign reaches relevant audiences and with the most purchasing potential.Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar #AmazonAdvertising #AmazonBusiness...more59minPlay
May 09, 2022Episode 35 - Strategy for Amazon Advertising SuccessWelcome to eCommerce Made Simple, with Jérôme de Guigné.Save time and increase market share by automating your Amazon advertising.Join us as we talk to Adam Hutchinson, Head of Marketing at Pacvue, about why automation is a must for modern advertising and how the right tool can make all the difference.We’ll cover the powers and limits of using automation tools for Amazon advertising. Plus, the strategies to help you stay one step ahead of the competition. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#AmazonAdvertising #AmazonBusiness...more55minPlay
May 02, 2022Episode 34 - Ranking Using Amazon PPCWelcome to eCommerce Made Simple, with Jérôme de Guigné.Join us as Danny McMillan from Databrill takes through details of Amazon’s A9 algorithm using the science literature and content from the A9 team.He’ll show you how to target the right keywords, the problems with high-velocity keywords and how to calculate rough costings using the Ad Placement algorithm.We’ll also cover some myths around reviews, customer quality and scoring. Plus, why your conversion rate is off in Business Reports and how to calibrate. Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#AmazonAdvertising #AmazonBusiness...more1hPlay
April 26, 2022Episode 33 - Content Syndication & EU Marketplace ExpansionHow can you turn data into actionable insights to grow your business?Looking to expand your presence on a global market and sell on multiple channels, including Amazon? Product content syndication keeps your content updated, accurate and consistent – no matter the retail channel.We talk to Sarah Fischbaugh from Salsify about how syndication helps you maximise revenue potential. We’ll cover the benefits of automating product content syndication and the strategies to help you expand across Amazon Europe.Join our next free Amazon webinar! For details and to register, go to: https://www.e-comas.com/webinar#eCommerceContent #AmazonBusiness...more59minPlay
FAQs about eCommerce Made Simple with Jérôme de Guigné:How many episodes does eCommerce Made Simple with Jérôme de Guigné have?The podcast currently has 53 episodes available.