Somia Farid Silber is the Vice President of eCommerce for Edible Brands, the franchise known worldwide for its Edible Arrangements brand. 

Somia has literally grown up in franchising and still loves Wowing the customers and Wowing the franchisees! She shares some great ideas about growing via the brand’s 1000+ locations partnered with an eCommerce strategy.

Thanks to Social Joey, Intrepid Direct, and AnswerConnect.