Ecommerce Savvy™

On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media.

In this episode we talk about getting back to basics with social media, content you should be sharing, platforms to be on, start with a connection over 'just selling your product', and other tactics that are working in ecom. 

Learn more at socialsavvyhq.co or connect with Jessica on Instagram at @socialsavvyhq.

Links mentioned:

•  Social Savvy Membership
•  Building a Social Savvy Brand
•  Template Shop

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On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape.

Topics covered in this episode include:

• Critical aspect of knowing when you've achieved product-market fit. 
• The importance of foundational strategies, such as defining your ideal customer and the significance of content in brand development.
• The need for brands to find their unique selling point (X-factor) even in a market saturated with products.
• Why excessive viral attention can sometimes harm a brand rather than benefit it.
• Insights into being intentional with social media, especially for product brands, and the difference between being an influencer and a business owner.
• Understand that marketing doesn't guarantee success and why it's crucial to work on your organic content alongside paid campaigns.

And so much more! 

You can connect with Sandy on Instagram @sandydedeian and on LinkedIn https://www.linkedin.com/in/sandydedeian/

She's also host of The Rectified Podocast. You can tuen in here! https://podcasts.apple.com/us/podcast/the-rectified-podcast/id1482176162 

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In this week's episode we sat down with co-founder Alicia Long. Alicia is the founder and CEO of the product Nutr, a product that makes nut milk from scratch. We talk about how she started her company, how she ended up on Shark Tank, how TikTok was instrumental in their brand growth, and how she now sells her product in Target, Costco, Starbucks and other retail locations. 

Alicia also teaches entrepreneurs how to use TikTok in order to reach your target audience, and is a firm believer that if you want to be successful, you must be on TikTok. 

Topics covered in this episode are:

• How to find and discover manufacturers when creating a new product in the market
• How to create momentum in business, especially in the early stages
• How to be your own PR team
• What it's REALLY like being on a show like Shark Tank
• Why using FB Ads early in business is not always the best approach
• Being invited to TikTok's pilot program TikTok Shops

All this and more, on this week's episode.

You can learn more about Nutr at https://thenutr.com/

If you would like to learn more about Alicia and how to work with her on your own business check out this link here: https://www.youtube.com/watch?v=7hlIqcM-__g

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Summer is finally over and we are bringing the podcast back! 

Im so excited to have fresh new episodes coming up. I have some very special guests and new ttrends for ecommerce you wont want to miss. 

Also, my new program, the Shopify Traffic Accelerator is officailly open! Take a lilsten to learn more about the program.

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In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks.

We have been hearing lots of negative thoughts about AI, and there is currently a lot of fear mongering surrounding the subject. So why is it getting such a bad rap? It's the next big shift taking center stage in our society and in the workplace at large, and while I do think it needs to be regulated, it should not be feared.

Topics covered in this episode are:

• Using ChatGPT to help you with your product descriptions and website copy
• How to use it to research potential keywords and phrases to improve your SEO
• Help you write and create emails - including refining you messaging, and selling specific products from your shop on specific holidays, and what the best ones might be for specific times of year
• And how to gather insightful data from your customers to help you improve your products and even your business processes. 

All this and more, on this week's episode. Enjoy!

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Are you multi-passionate? If so, this episode is for you.

This week, I sit down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market. 

Madison started off successful as an entrepreneur, but was struggling internally and knew that something had to change. That's when she decided to start from scratch, as well as open up her second business Soulful Scrunchies. 

Madison reflects on pivoting and how it felt to pivot her business in the early stages, and even though she lost a few clients along the way, it was the best decision she could have made. Madison realised that she has multiple passions, and that staying in one niche isn't what's best for everyone.  

Is your business sustainable? Should you grow your brand before you launch? What is a good lauch strategy from a product biz perspective? This, and other questions answered on this week's edition of Ecommerce Savvy. 

Connect with Madison:

Instagram: @madison.tinder

Website: www.madisontinderllc.com

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There is a room in the market for your unique product and perspective! This week, I sit down with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experience. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch your products to wholesaler in your niche.

We also talk about being in line with industry standards, how to add value to your business, why you need a printed catalog and not just a PDF, and go deep on what to expect when using wholesale sites like Faire in your wholesale strategy. 

You won't want to miss this episode.

Connect with Katie:

@prooftoproduct on Instagram

 www.prooftoproduct.com

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The time has officialy come (and gone) the Podcast has a new name and I am so excited about where the vision for this new change will be taking us. 

On this episode I talk about:

• Why the new name change 
• The next chapter in my business journey
• How to identify GREEN FLAGS in your business and when to jump towards them
• A new program is coming...
• Ecommerce Savvy's new home

Enjoy this weeks episode! 

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In this episode I speak with CJ of Vibing Social. We talk about Ads Manager likes and dislikes, writing for your own brand and how TikTok is giving Meta a run for their money.

On this episode you will learn 

• Why paid ads just work better for eCommerce, instead of service based businesses
• Why storytelling is key when it comes to yoru messaging in paid and organic marketing 
• How to run tests on your ads and for how long
• Know your numbers before you start running ads. 

What should your budget be for Ads Manager? What's the psychology based approach? We answer these questions and more on this week's episode.

Connect more with CJ of Vibing Social:

Insta: @vibingsocial_

Website:  https://vibingsocial.co.uk/

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On this weeks episode of I celebrate 10 episodes and 100 downloads!

This week, I break down the three ways you can boost traffic to your online store. Traffic is the lifeblood of your business. If you don't have traffic, you don't have sales, you don't have helpful data, you aren't building your email list, and eventually, you wont have a business. 

I'll give you a bird's eye view of what you should be focusing on and why your current strategy might not be working on this week's episode. 
 

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