In today’s episode, We're digging in with email marketing ninja Dylan Kelley. Dylan runs email for 8 and 9 figure brands and has this stuff really down to the science.

He was one of the first Klaviyo consultants in the early days when Klaviyo came out and really just knows this stuff when it comes to email.  So we are going to talk about things like flow architecture, segmentation and how to not overdo it with segmenting, SMS and where that fits into the channel, and really everything in between.

Assuming you're focused on growing email as a channel which you definitely should be, then you don’t want to miss this episode. So stay tuned, dig in and make be sure to implement what you’ve learned.  Visit www.ecommercetownhall.com for show notes.

On today’s episode, we have Shekhar Kapoor, VP of Marketing at ConvertCart.com. We’re digging into Shekhar’s perspective from eComm CRO tests that you can use to improve your website’s conversion. You don’t want to miss this one! Listen to the episode now and don’t forget to visit www.ecommercetownhall.com for the show notes.

Welcome to eCommerce Townhall.

eCommerce Townhall is focused on generating content that talks about how to scale and how to streamline your eCommerce business. There’s a ton of resources online that talks about how to start an eCommerce business and getting your first sale but this podcast is different.  We will put our focus on how to further scale and how to streamline your eCommerce business. So if your store is already doing well into six figures per month, this show is for you.

We will go into topics like conversion and revenue optimization, paid traffic strategies, email and lifecycle management, customer service, SEO and everything in between—all of the things that you need to get right as you focus on scaling and streamlining. We will feature interviews from experts and teams that are executing these stuff every single day and from merchants that are focused every day on running their business.

Listen to our interviews and apply the actionable ideas right away with your team.

eCommerce Townhall is hosted by Jon Tucker.