Ecommerce Unboxed

About this episode:

For this episode I sit down with Michelle Barnum Smith, 'the Queen of chatbots for Amazon sellers, who has 18 years experience in digital marketing and has been featured in Forbes and Business Insider.

Chatbot marketing allows brands to communicate and promote products to customers directly on messaging apps such as Facebook Messenger, Instagram or WhatsApp. Chatbots remove tons of friction for brands (easy opt-in, higher open rates,...) but also have the potential to create a more engaging and more personal experience for customers (vs. email marketing for instance). 

In this episode Michelle gives us a great summary of the fundamentals of chatbot marketing for Amazon sellers, answering questions such as:

- what is a chatbot? 
- how to create a chabot subscriber list?
- how to engage your subscribers and drive sales?
- how to use chatbots to create traffic and grow your sales on Amazon specifically?

Were mentioned in the episode:

ManyChat: https://manychat.com
Chatfuel: https://chatfuel.com
Facebook integration with Instagram and WhatsApp: https://buff.ly/2S5kQBc

Connect with Michelle:

Link to Michelle's courses: https://buff.ly/2WpDOAF
Linkedin: https://www.linkedin.com/in/michellebarnumsmith

Acknowledgements: 

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

About the episode:

For this episode I sit down with Anthony McGuire, founder of technology venture studio Frontier X and former Global Partnerships Manager @ Facebook. 
 
Anthony has worked for Facebook for several years in New York and London, helping companies like Procter & Gamble, Heineken and Ford use the platform in the best way. His knowledge and passion makes Anthony an incredible guest. 
 
Anthony shares his advice and some super practical tips on how consumer brands can harness the power of Facebook's platforms (Facebook, Instagram) to learn about their customers as well as promote their products in a cost effective way.

Connect with Anthony:

Instagram: www.instagram.com/anthonymcgnz
Linkedin: www.linkedin.com/in/anthonymcguire
Twitter: https://twitter.com/anthonyMcG2

Check out his new book: www.amazon.co.uk/dp/1793086753

Acknowledgements: 

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

About this episode:

In this episode I sit down with Kara Rosen who is the founder and CEO of Plenish. Plenish is a plant-based drinks brand she started in 2012 and turned into a multi-million turnover business which sells plant-based milks, cold pressed juices and shots and dairy free milk shakes. 

Kara's story is both incredibly inspiring and full of learnings. In this episode she explains  how she went from pressing juices for her friends at maternity yoga to selling those juices online and getting her first customers through a clever growth hack. She then breaks down how she used e-commerce to learn about her customers and convinced investors and UK’s biggest supermarkets to help her turn Plenish into one of London's current most exciting Food & Beverages startups.

More about Plenish:

Website: www.plenishdrinks.com
Instagram: www.instagram.com/plenishdrinks
Twitter: https://twitter.com/PlenishDrinks

Acknowledgements: 

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq

About the episode:

For this first episode I sit down with Brie Read, a seasoned digital marketer and successful e-commerce entrepreneur. 

Former data analyst and CEO of Diet Chef, Brie ran a Facebook agency for several years. In April 2018, she co-founded Snag the “every-size and every-shape” tights company, a business which rose to £2.3M in online sales after only a year of trading thanks to a singular approach to e-commerce marketing.

Brie breaks down for us the recipe behind Snag Tights’ early success, their approach to e-commerce, social media marketing and creating a brand co-owned by customers as well as why they don't do any e-mail marketing and why they do NOT sell on Amazon!

More about Snag:

Website: snagtights.com
Instagram: www.instagram.com/snagtights
Facebook: https://www.facebook.com/snagtights
Twitter: https://twitter.com/SnagTights
Brie's article about e-mail marketing: https://buff.ly/2HzbnKX

Acknowledgements: 

Editing by Gonçalo Abrantes
Music “Vera Cruz” by Relly and produced by Snakehips
Artwork by Audrey Hacq