Ecommerce Wizards Podcast

Brooke Ihlefeld is a digital marketing specialist with experience in SEO, lead generation, social media, copywriting, and more. She is the Digital Marketing Manager at pc/nametag, which offers custom supplies and promotional products for businesses and events. Previously, she worked in digital marketing for companies such as Orascoptic, Gray Plant Mooty, and AkitaBox. Outside of work, she runs multiple blogs on pop culture with more than 60,000 followers in total.

How much does money play into successful digital marketing?

It can sometimes feel like a necessity to have a monstrous marketing budget. After all, so many competitors have extensive budgets that can succeed by sheer force. However money is not the only important factor for success, and, in some situations, it can be almost entirely circumvented. Many companies have had to overcome this particular challenge due to recent changes in the market. It is not an impossible feat — all you need to know is how to make the most out of the least.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Brooke Ihlefeld, the Digital Marketing Manager at pc/nametag, to discuss how to improve your digital marketing on a tight budget. They go through the company's challenges during the pandemic and how they found new ways to market with limited resources. Brooke also gives her advice on topics such as quality over quantity, turning your business into a thought leader, and how to adapt products quickly.

Evan Padgett is a subscription commerce expert with nearly 20 years of experience under his belt. He is the COO of Stealth Venture Labs, having started as a General Manager and Partner. He also works as a consultant to help businesses grow their marketing, define their brand, and strengthen their investment strategy. He developed his skills in leadership and data analysis while working with companies like Intelligent Beauty and JustFab Inc.

The subscription model has skyrocketed over the past decade, and there are several advantages to implementing the model for an ecommerce brand. With such a low barrier to entry for most people, it can be hard to resist the allure of a budget-friendly monthly rate. Businesses of all kinds are trying out subscriptions, but many are finding out that it's not as easy as it may seem. All of those advantages come with difficulties, and if you don't know how to navigate them, it can paralyze your model from the start.

Evan Padgett knows this better than most with 20 years of experience in subscription commerce. He has helped companies both large and small navigate marketing, funding, brand development, and everything in between. He knows the multitude of factors that can lead a subscription model to success — and he's here to share his insights.

Guillaume Le Tual sits down with Evan Padgett, the COO of Stealth Venture Labs, to discuss subscription models and how to make them work. They dive deep into marketing and funding, talking about the necessary cash flow that most companies need. They then go into a variety of topics including recent supply chain issues, good unit economics, and compelling value propositions. Hear all of this and much more on this episode of the Ecommerce Wizards Podcast.

Ciara Stockeland is a serial entrepreneur and the Founder of The Boutique Workshop. She uses her experience as a former seven-figure boutique owner to coach others on how to find success with their boutiques. Her original business, MODE, is now a franchise with multiple locations throughout the midwest.

Along with her coaching, Ciara started a membership and wholesale subscription box for the same purpose. She is also the Host of The Boutique Workshop Podcast.

Building a boutique shop, by its very essence, means catering to a particular niche. As a result, it can be challenging to find a market and customer base to carry your business model. However, the rewards can be incredible as you develop something new and different. It's a complicated proposition that carries its own advantages and obstacles.

Ciara Stockeland has experienced this firsthand. She opened her own boutique in 2007 and slowly built it into a successful franchise. Since then, she has shifted her focus to helping other boutique owners thrive with their own businesses. Ciara has valuable insight from both the inside and outside of this business model and is here to share her expert advice with you.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Ciara Stockeland, the Founder of The Boutique Workshop, to discuss how to make your boutique business thrive. They start with her own story of entrepreneurship and the lessons she learned while franchising. They then dive into more specific topics, including product sourcing, scaling, and developing relationships. Stay tuned to hear all this and more!

Mitchell Callahan is the CEO and Co-founder of Saucal, a WordPress partner and agency that works extensively in WooCommerce development. Mitchell is a specialist in WooCommerce and hosts the Toronto meetup for other dedicated users. His background consists of sales and client services experience at companies in Toronto. He has visited more than 40 countries and previously lived in South Korea as an EFL teacher.

There's a lot more than meets the eye when building an ecommerce website. With more options comes more choices for businesses — each one potentially affecting their sales and success. While every ecommerce platform claims to be the best, the reality is much more complicated. The distinct strengths and weaknesses of each platform need to be considered, and having expert help can be invaluable.

Mitchell Callahan is the CEO of Saucal, an agency filled with experts in WooCommerce. In addition to his specialization in WooCommerce, Mitchell is also familiar with the full range of options for different platforms. He's done his homework and has a comprehensive understanding of what makes each ecommerce platform and feature worth considering.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual sits down with Mitchell Callahan, the CEO and Co-founder of Saucal, to discuss what makes an ecommerce platform successful. Together, they go through the many different options and distinct features of each style and platform. They then go on to talk about topics such as open source software, focusing on frontend versus backend, and the complex future of cryptocurrency. Check it out to hear all this and much more!

With a long and diverse career, Valentin Radu is a well-rounded entrepreneur with a specialization in ecommerce. He is the CEO of Omniconvert, a business that offers growth solutions for other ecommerce companies. He also created the Omniconvert CVO Academy, which offers education and strategy to improve customer lifetime value.

Before Omniconvert, Valentin founded other companies such as Pint.ro, which became one of the largest online car insurance companies in Romania, growing to 250,000 customers. His background also includes time in radio, optometry, web design, and sales training.

How often do we think about changing our mindsets? Outside of the occasional motivational book or social media post, few of us apply much effort to adapting our mindset. As an entrepreneur, your first instinct may be to focus on strategies and results, but your underlying mindset is the foundation of your business. Changing your outlook and becoming aware of your own biases will not only improve your personal life but also transform your company.

Valentin Radu has built multiple companies and worked in several different industries. He has learned the hard way what it takes to be successful. Changing his mindset in small but crucial ways allowed him to grow as an entrepreneur and leader. So what exactly were those changes, and what do they look like in practice?

Guillaume Le Tual interviews Valentin Radu, the CEO and Founder of Omniconvert, to talk about changing your entrepreneurial mindset. They discuss how to learn from your past mistakes and what it means to optimize your outlook on business. They also touch on different ways to learn as an entrepreneur, the outdated ecommerce growth formula, and why you should focus on customer lifetime value. Find out more by listening to this episode of the Ecommerce Wizards Podcast.

Michael Rubino is a Lead UX Designer for Adobe Commerce (powered by Magento), an all-in-one ecommerce platform. He was a Senior UX Designer with Magento before it was acquired by Adobe and has a decade of experience in UX design. Previously, Michael worked at Pando Networks and Sanctri in New York City before moving to Austin. He earned his bachelor's degree from Ramapo College of New Jersey.

Because it's open-source, Magento has always been a popular choice with distinct strengths and advantages. But the world of ecommerce is quickly evolving, which leaves businesses and users with a vested interest in how their platform will adapt. Enter: Adobe Commerce, powered by Magento.

Michael Rubino is a Lead UX Designer at Adobe, working hands-on with the transition from Magento to Adobe Commerce. He was with Magento before the acquisition, giving him both an inside and outside perspective on the company. Michael and the rest of the team have continued to work on the platform, adjusting and refining its features. So what exactly is on the horizon for Adobe Commerce?

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Rubino, a Lead UX Designer at Adobe, about Magento's transition to Adobe Commerce and what's happening on the ground floor. The two go over the three clouds within Adobe and how they work together. They also discuss the changes with the platform, how to submit feedback, and the integration of new features. Stay tuned for more!

Guillaume Le Tual is an entrepreneur and multimedia technologist with more than 15 years of experience in web design, digital marketing, and the Magento platform. He has worked with clients including Volkswagen, Discovery Channel, The National Bank of Canada, and Warner Bros.

Guillaume is also the Founder of MageMontreal, a Magento-certified ecommerce agency based in Montreal, Canada. MageMontreal works exclusively with the Magento platform to complete ecommerce website design and development, perform maintenance and support, and integrate Magento with ERP, SAP, and other third-party software. In addition to this, Guillaume also hosts the Ecommerce Wizards Podcast.

While listening to podcasts can be informative, it can be even better to host one. The process of interviewing different industry experts and hearing fresh perspectives about ecommerce can do wonders.

Guillaume Le Tual had a productive year in podcasting, gaining new wisdom about a multitude of subjects within the ecommerce space. Each episode touched on familiar themes while simultaneously bringing something new to consider and implement into a business. With so many lessons learned, Guillaume is here to share some of the key takeaways from his conversations over the past year.

In this episode of the Ecommerce Wizards Podcast, Dr. Jeremy Weisz of Rise25 sits down with Guillaume Le Tual to discuss his wisdom-filled year of podcasting. They go episode by episode and break down the expert guests, the main ideas and lessons shared, and how they come together to highlight a few universal principles in ecommerce. Tune in to hear the full list and check out the podcast for new interviews!

Nick Sonnenberg is a serial entrepreneur and business efficiency consultant. He founded his growth agency, Leverage, to reinvent the way work gets done. Leverage uses operational efficiency tactics and strategic marketing expertise to help businesses optimize their revenue and performance.

Nick is also the co-author of the book Idea to Execution: How to Optimize, Automate, and Outsource Everything in Your Business. He has worked with leading individuals and companies including Tony Robbins, Reckitt, Poo-Pourri, Ethereum, and more.

Have you ever considered how much inefficiency is costing your business? You may have a talented team at your company, but if they're unorganized or inefficient, it can start to add up. Those small errors not only drive down profits but also add extra strain to your employees over time. However, they can be fixed with a few simple changes. You just have to know what you're looking for.

Nick Sonnenberg has dedicated his career to business efficiency. When working with a business, his agency, Leverage, starts at the bottom and systematically rethinks the small pain points that lead to large losses. If anyone can identify and solve the hindrances in your company, it's him. Now, he's here to share his top optimization tips with you.

Guillaume Le Tual invites Nick Sonnenberg, the CEO and Founder of Leverage, onto the Ecommerce Wizards Podcast to discuss business efficiency and how to help your team be more productive. They talk about the small cracks in your company that can easily be fixed to keep your team focused. They also go into the resources, tips, and strategies you need to create a more efficient workplace. Tune in to hear all this and more!

Robert Murray is an experienced entrepreneur who has dedicated his career to helping other entrepreneurs thrive through revenue growth and digital marketing strategy. He started his business, Intrigue, over 15 years ago with the mission of empowering homeowner and professional services companies. In addition to his role as CEO at Intrigue, Robert is the Learning Chair for the Entrepreneurs' Organization in Ontario. He also volunteers as a Member of the Fergus/Elora Chapter of the Rotary Club.

How do you make your ecommerce business stand out? For many leaders, it's a difficult process. The market is overflowing with online stores and solutions for every problem. What's more, there are typically many businesses occupying the same spaces — even niche areas. To truly differentiate yourself, you need to find ways to not only improve your offering, but make it memorable for consumers.

Robert Murray has been empowering companies for over 15 years with this mindset. He helps them refine their strategy, find their core customers, and thrive despite the competition. With his tried-and-true methods, Robert has been able to make his mark and generate results for his clients time and time again. Now he talks about those same principles with you.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual interviews Robert Murray, the Founder and CEO of Intrigue, to discuss how companies can rise above the rest through differentiation and strategy. They go over the differences between marketing tactics and strategy and talk about leveraging the ecommerce space for your business. They also touch on finding the right talent for your team and how to motivate them to apply. Check out this episode for all this and more!

Michael Erickson Facchin is the CEO of Ad Badger, a company that delivers powerful Amazon PPC software and resources. Michael specializes in helping Amazon marketers and entrepreneurs scale their advertising campaigns and boost their revenue.

Michael's initial experience with online marketing comes from his role as a PPC Strategist for Search Scientists, where he continues to work to this day. He is also the host of the PPC Den, a podcast that discusses the fundamentals of Amazon PPC.

There are a lot of different ways to get your brand promoted on Amazon. As PPC has grown in usage, the results haven't always followed proportionally. After all, there's a limited amount of space and customer attention to go around, despite a seemingly endless number of products in the marketplace. So how do you get that extra leg up on the competition?

Plenty of experts offer their advice on how to excel, but few have built a community around it. Michael Erickson Facchin, the CEO of Ad Badger, has designed his software company by pulling from a larger pool of technology and expertise. The result is a service that delivers concrete results the old-fashioned way: by getting well-researched people in one place.

In this episode of the Ecommerce Wizards Podcast, Guillaume Le Tual talks with Michael Erickson Facchin about his Amazon PPC software company, Ad Badger. They discuss the early days of the company and Michael's experience with fundraising. Michael also goes into detail on acquiring customers, optimizing your marketing channels, and making your mark on Amazon. They even share the tips and tools your brand needs to succeed. Check out this episode to hear it all for yourself!