eCom@One with Richard Hill

In this episode, Thea Chippendale shares her untraditional career journey and how going viral has led her to becoming a Digital PR Freelancer. During her time at Rise at Seven and MediaVision, Thea has worked on global brand accounts, from the likes of Misguided, New Look and PrettyLittleThing to Moss Bros, MyProtein and SpaSeekers. She has learned a thing or two about what works for effective Digital PR. 

Listen to this episode to find out how you can leverage creative PR, thought leadership, product PR and reactive PR to create campaigns that achieve your marketing KPIs. Struggling to get heard in the journalist inbox? Don’t worry. Thea shares her insider tips to help you form relationships and deliver a personalised approach with journalists to get your story covered. 

There’s no better way to learn Digital PR than through a real life campaign. So, Thea steps through her favourite project with an enterprise personalised jewellery client. She shares exactly what she did and how she changed her approach mid way through the project. 

It’s time to focus on the future. Is TikTok or Google the leading search engine? Find out how human behaviour is changing and what that means for your business. 

Tools, insights, actionable tips and expertise. This podcast episode is one with real value to help you utilise the power and influence of Digital PR as part of your eCommerce strategy. Listen now!

In this episode, Sam Jackson joins Richard to take a deep dive into the capabilities of one of the biggest eCommerce platforms in the world, BigCommerce. As the Associate Partner Growth Manager at this tech software, Sam has years of experience and insights in the world of eCommerce that he shares on this podcast. 

Listen to find out the importance of global expansion and ways you can navigate this change to minimise the risks and reap the rewards. Sam also shares how to know when it’s right to replatform, the challenges and how to choose the right platform for your growth plans. 

It’s time to stop burning money with your Google Shopping Ads and use a data management tool, such as Feedonomics, to utilise custom labels and optimisations to improve your return. Sam shares insights into optimising your UX, utilising the efficiency of AI and the exciting developments in BigCommerce’s roadmap. 

Get ready for an episode full of insight from a human with a passion for the world of eCommerce, who works at a tech business that services thousands of eCommerce brands to scale their business. Tips, expertise and advice. Enjoy listening to the eCom@One With Richard Hill Podcast. 

Benjamin Gorman, Content Writer and Copy Editor, is a seasoned professional with an impressive background in research and creative writing. He works with major brands around the globe, including Purple Mattress and Hotels.com, helping them refine their communications to boost engagement and drive conversions.

In this episode, Ben shares valuable insights into the world of content creation in eCommerce. He emphasises the utmost importance of quality content, effective marketing research and the impact of AI on digital marketing. 

He discusses the need for human creativity to elevate content beyond what AI can produce. Listen to this episode to find out whether AI will take our jobs, the future landscape of content creation and the role of technology in shaping eCommerce.

In this episode, Erika Varangouli, Head of SEO Branding at SEM Rush, joins Richard Hill on the eCom@One podcast to discuss building a brand with eCommerce SEO. Erika has over 15 years of writing and editing experience, from working at a media business to agencies, she is now responsible for growing the legacy of one the biggest SEO tools out there. 

Listen to this podcast episode to learn the right approach to your SEO strategy and AI. Erika shares her expertise on three key areas every eCommerce company must consider for success. She also discusses how to win the budget for SEO when money and resources are tight. Hint, it’s all about proving concepts through bite-size projects. 

Working at one of the most used SEO tools in the industry, Erika has an untold advantage that she shares with Richard. So tune in to find out how to get the most out of this revolutionary tool to skyrocket your online sales.

Jamie-Lee Watts is the Co-Founder of JamieLeeCosmetics, an eCommerce beauty brand that leverages the influence of social media to grow her business. She has taken the TikTok world by storm, using live sessions to not only showcase her passion for cosmetics but also to sell a significant amount of products. 

In this episode, Jamie-Lee dives deep into her journey of launching a brand on TikTok and the process of running a live show every day. Plus, she shares some invaluable tips for implementing the TikTok shop into your own brand.

From personal anecdotes to the power of authenticity, this episode is filled with inspiration and practical advice for all eCommerce creators. So, if you are interested in making TikTok a profitable channel for you, sit back, relax and listen to this podcast episode. 

Skye Tunks is the Senior Growth Manager here at eComOne. Her main focus is helping eCommerce businesses thrive online from SEO. She excels in crafting effective growth strategies for clients and ensuring that the entire team is aligned with the plan. 

With a strong emphasis on data-driven decision marketing, Skye leverages various strategies to drive client growth and achieve measurable results from their organic marketing. 

In this podcast, Skye divulges our proven SEO strategies, going into detail about our CATalyst framework, a tactic that has increased the quantity and quality of traffic for many clients, therefore increasing their revenue. 

Find out how the economic uncertainty in the eCommerce industry has been impacted post-covid. Tune in to this episode for actionable insights, tools and trends that you can use to shape your strategy for profit in 2024.

In this episode, Mike Shields joins Carrianne Dukes on the eCom@One Podcast, where they dive deep into the world of measuring the impact of Digital PR campaigns and the power of storytelling. 

Mike is the Head of Digital PR here at eComOne. With a wealth of experience working on PR campaigns for leading eCommerce and B2B brands inhouse and on the agency side, it was a no-brainer to get him on the podcast to share his insights, trends and knowledge from years of real world experience in the trenches. 

He shares valuable insights on the essential metrics to track, such as domain authority and audience engagement, as well as the importance of looking beyond vanity measurements. They discuss the role of AI in content creation and why human understanding is still crucial in crafting unique and relevant stories.

He also reveals strategies for making an impact in the crowded PR landscape, including newsjacking and the power of big campaigns.

You don’t want to miss this podcast if you want to build your brand and generate results with this digital marketing strategy. 

In this episode, we delve deeper into the world of Google Shopping, data feeds and optimisation with our fabulous guest, Caitlin Dell'Orfano, Senior Agency Program Manager at Feedonomics From working in the email marketing space to B2B, feeds and BigCommerce, she has a wealth of real world experience and knowledge on this topic.

Caitlin discusses the benefits of Google Shopping Ads, sharing tips, insights, expertise and tactics along the way to help you reduce your costs and improve the profitability of your Ads with valuable tips you can go implement straight away.

Find out how to use this feed management tool for data manipulation and cleansing for a high quality data set. Discover how Feedonomics is adapting to the B2B landscape and tackling challenges faced by manufacturers and distributors in the industry. 

Listen to this podcast right now to make more money from your Google Shopping Ads.

Rowan Payne, Account Manager here at eComOne, takes us on a deep dive into the world of Meta and TikTok Advertising. He has worked for agencies since leaving University and has helped six and seven-figure companies in all industries scale their business with hyper-creative Ad campaigns. 

In this podcast, Rowan shares insights on the importance of collecting data in a privacy compliant manner and turning it into actionable information that moves the needle in the right direction. He delves into the realm of contextual and behavioural Advertising, giving us valuable tips and examples of how targeting users' preferences and contextual history can enhance your marketing efforts.

Rowan discusses the use of augmented and virtual reality in Advertising and the challenges of jumping into newer platforms like TikTok. Black Friday is right around the corner, do you have your tactics in place yet? This podcast will help you with that too. Oh, and find out the biggest risk in Social Advertising.

It’s time to be innovative, proactive and inquisitive with your Ad campaigns. You need to really understand the psychology of your audience to drive results with this channel. So get ready to dive deep into the world of privacy, content, AI and budget allocation with Ads.

Let's kick off this episode of eCom@One with Richard Hill and our guest, Rowan Payne!

David Meakin, Head of Partnerships and Solutions Engineering at SHOPLINE, discusses live streaming and selling through social media in the world of eCommerce. With his expertise in both partnerships and engineering, David offers invaluable insights on how to succeed with this latest online tactic.

Before he dives into live streaming, David takes a moment to introduce us to SHOPLINE, a Singaporean-based eCommerce platform dominating the Asian market and now looking to establish a strong presence in Europe and the UK. 

With a diverse background that includes working with eCommerce giants like BigCommerce and Attraqt, David brings a wealth of knowledge to the table. He shares his journey to SHOPLINE and highlights why luxury brands use their platform.

Not only does David discuss the complex world of fashion, with customisation and merchandising strategies, but he also touches on the challenges of handling in and out of stock products and the impact on marketing campaigns. He gives us a glimpse into the future roadmap of SHOPLINE and shares exciting insights on upcoming features and plans.

Throughout this episode, we get an exclusive look into the inner workings of SHOPLINE, their dedication to SEO optimisation and their engineering team's continuous efforts to ensure seamless performance. 

So grab your headphones, sit back, and get ready to explore the world of live streaming, SEO optimisation and the future of eCommerce with David Meakin on eCom@One. Let's jump right in!