In this episode of the eComWhiz Podcast, we chat with Amy Wees, CEO of Amazing at Home, the Listing Optimization Queen herself! Amy shares her insights on listing SEO, copywriting, and how to improve on what you're doing wrong to cash in on higher conversion rates. 

Also covered in the interview with Amy Wees:  

1:06 - Introduction of Amy

Amy Wees bio:  

Website: https://amazingathome.com/

About FeedbackWhiz: https://bit.ly/3CP52al

FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

Available Amazon Marketplaces: Amazon US, Mexico, Canada, Brazil, UK, Germany, Italy, France, Spain, Netherlands, Poland, Sweden, Turkey, UAE, Egypt, Saudi Arabia, India, Australia, Japan, and Singapore.

#amazonsellertools #sellingonamazon #amazonfba

We chat with Norm Farrar, who shares some great lessons and perspectives on using influencers to help shape your marketing strategy. Be warned: you may be doing some things wrong with your product marketing strategy. Norman also dives into some KPI driven results of successful influencer campaigns, some not-so-successful campaigns, and what new channels you can expand your reach.  

Also covered in the interview with Norm Farrar:  

1:03 - Introduction of Norm Farrar; 3:05 - What exactly is influencer marketing?; 4:10 - What a bad influencer marketing campaign looks like; 5:11 - Top questions to ask when building an influencer marketing campaign; 5:55 - Examples of influencer qualities to stay away from; 8:11 - What are (successful) influencers and how to easily vet them; 10:23 - Nano-influencers and the value in them 14:21; - The 5 tiers of influencers; 17:23 - Turning an influencer into brand ambassador; 19:40 - Getting the most out of brand ambassadors; 23:06 - How does a brand ambassador help product launch?; 26:55 - A real life example of influencer marketing done right (and the inconvenient results that followed); 29:40 - What's up with eBay?; 31:18 - Where to start when launching your next influencer marketing campaign; 36:28 - Beginner tips on using Pinterest for your marketing; 38:35 - Closing and where to find Norm

Norm Farrar's bio:

Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.

Throughout his career, he has worked with big brands including Mercedes, COKE, Dell, Microsoft, Target, Hershey, 20th Century Fox, Molson’s, Cadbury and a wide variety of emerging businesses that are celebrating sudden escalation in profitability and sales as a result of taking action on his advice and proven methods.  

As a nationally recognized speaker and thought leader, Norm has championed a variety of products and brands to generate sales of over $1 million in sales monthly.

About FeedbackWhiz: https://bit.ly/3hi8Fgt

FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

We chat with Steven Pope of My Amazon Guy, who shares some unique - but great - thoughts on how to "polarize" your target audience. Steven also dives into the current state of Amazon aggregates, why he chooses to work with "Mom and Pop" sellers, and what brands can do to build their digital presence.  

Also covered in the interview with Steven Pope: "Keep your head out of the hole" - staying competitive in an uber-competitive industry; What Amazon aggregates are up to with their investments; What is the future of "mom and pop" sellers? How to stay ahead of Amazon aggregates by talking to your audience; POLARIZE YOUR AUDIENCE; Risks of being price undercut & building your brand; Steven's secret to 42% conversion rates without a review generating strategy; Steven's one tip to scale; How to deal with current inventory expenses; First thoughts and how to contact Steven Pope

Steven Pope's bio:

Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.   

About FeedbackWhiz: https://bit.ly/3svun3D 

FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

We're back with a brand new season and a brand new host - David Liggins II! Today, David chats with Andri Sadlak, who shares how we was able to build and scale a digital, and offline, community that became his champions. Andri Sadlak also shares his journey on being an immigrant from Ukraine, challenges he faced when scaling his business, and dives into when other brands should consider selling.  

Also covered in the interview with Andri: 

Andri Sadlak's Bio: 

Andri is an immigrant e-commerce entrepreneur with one half a million dollar exit in the books. Andri is particularly passionate about brand building. Relationships, not algorithms have brought Andri the best results and also fulfillment from what he does. Andri is currently working on creating new e-commerce brands while consulting other businesses on the topics of Amazon FBA and brand development strategies. Andri is also a founding member of the Ecom Brand Builder Mastermind (ecombb.com), which provides other entrepreneurs with a powerful peer group and a results-driven accountability system. Apply to be considered.  

About FeedbackWhiz - https://bit.ly/38N9iJT

FeedbackWhiz specializes in helping Amazon sellers increase profits and enhance brand reputation. Automate communication to your customers using customized BSM emails or Amazon’s Request a Review button. Setup scheduled campaigns based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers to maximize review conversion. Monitor, manage and get alerts on all your reviews and listings changes for your products so you can quickly respond to negative reviews or critical events such as hijackers, buy-box loss, and listing issues. Efficiently measure and track profits for your entire business with all your Amazon selling metrics. Aggregate financial data into customized product groupings of your choice to easily compare between categories, brands, types, and marketplaces. Create notes, custom labels, filter, and download data in FeedbackWhiz to save time and increase productivity.

Mike Hart from Edison and Viahart Toy Company talks about how to protect yourself from Amazon sellers knocking off your products. Mike Hart also talks about creating a toy company, what you need to do in order to protect yourself from knockoffs, prototyping new products, and how to do some basic patent research before bringing in a product to sell on Amazon.

Mike Hart Bio - https://www.edisonlf.com/ - https://www.viahart.com/

Article - Starting a Physical Product Company? You’re Gonna Need a Lawyer - https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eecebc9f

Mike's e-commerce business was facing an unmanageable amount of trademark, trade dress, copyright, and counterfeit infringement. Every time he reported the infringement to the marketplaces like Amazon and eBay, they would sometimes remove the counterfeit listings but that never fixed the problem. The counterfeiters would often just change their product listings, make new infringing ones, or continue to infringe using different seller accounts. Unsatisfied with the results of reporting counterfeiters, Mike took the legal route and sued them with the intention of collecting money for his loss of sales and damage to his brand. Mike overwhelmingly won his case and collected multiples of his legal fees in damages from the counterfeiters, even the foreign based ones! Having had to pay Mike's company for their IP infringement, Mike's past infringers now know not to infringe on his IP. With how successful Mike's case went, he wanted to help other intellectual property owners enforce their IP in the same way that he was able to. Edison has the experience of working with e-commerce marketplaces and counterfeiters to ensure that they stop infringing and damages are collected.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Mike Jackness from EcomCrew talks about how to build your Amazon brand outside of Amazon. Mike Jackness also talks about creating an information and review site, finding and developing a domain for your brand, the content that should be on the brand site.  How to Build Your Amazon Brand Outside of Amazon. Creating an information site to build traffic. How to find a quality domain name to build your information site? How many domain names do Mike Jackness have? Does Mike Jackness buy domains to develop sales? How to hire or find people to help with the site content? Using your own site to build up an outside review. How did you come about buying Tredmill.com? What did you do with the site? Tell us more about EcomCrew?

Mike Jackness - https://www.ecomcrew.com

Mike Jackness is a serial entrepreneur who quit his day job in 2004 to do content and affiliate marketing. Mike jumped into eCommerce in 2012 when he purchased treadmill.com as a parked domain and developed it into a 7-figure eCommerce property. Since then Mike has purchased or started 4 new eCommerce brands and sold 2 of them for 7-figures each. He blogs and podcasts about the entire journey at EcomCrew along the way.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Seth Kniep from just one dime talks about Amazon FBA selling tips for the holiday season 2020. Seth Kniep also talks about the Amazon PPC tips, inventory management, researching new Amazon products, and tips for great Amazon listing titles and descriptions.

Also covered in the interview with Seth Kniep from Just One Dime: What kind of tips can you give to get creative on finding new products to sell on amazon? When creating a product listing what tips can you give on product titles? Tips on your amazon product short description. How to deal with suppliers and tips on what to look for? Seth Kniep gives advice on a non competes with your factory. Information about using a China trading company to your advantage. Dealing with China Factories that are not upfront with you. Sometimes working with a factory that is upfront can benefit you. Tips on Amazon PPC for a product launch. Using keyword research for Google Ad words, YouTube Titles, and Amazon. High-level description on Amazon collecting sales tax. Tips on Amazon Inventory Management. How to contact Seth Kniep, Why Seth left Apple and how he started with Just One Dime.

Seth Kniep: https://www.justonedime.com/start

Frustrated in his corporate job and struggling in his marriage, parenting, and finances, Seth Kniep dreamed of doubling a single dime 20 times which is over $100,000. Living the death-by-paycheck cycle and $24,00 in debt, he set out with just ten cents, dead set on doubling his dime, to create freedom for him and his family. Today, just a few years later, he has built multiple multi-million dollar businesses from his original 10 cents. He is the founder of Just One Dime, the premier coaching company for Amazon FBA sellers, has trained newbie entrepreneurs into millionaires, was flown to Amazon’s headquarters to be consulted for improving Amazon’s third-party platform, was asked by the company of one of the sharks on Shark Tank to run their online Amazon and ecommerce division, runs a sourcing team in China, and was requested by two countries to train their top businesses.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Colin Raja and his wife Angie talk about how to keep your Amazon business going during a crisis. Colin and Angie also talk about measures they took to improve their business by cutting cost and improving manufacturing. These changes allowed them to work less and hire more people to run their Amazon brands.

Also covered in the interview: How to diversify manufacturing to keep your Amazon business going? How many countries do you source from and which ones? How do you handle Amazon Product Launch and why is it unique? Do you need to do giveaways for new Amazon products? How did you deal with the time that Amazon limited inventory coming into FBA? What cost-cutting measures did you do that saved you money? Did you scale your business during a lockdown? What can people change in their company to save money? Exploring different business verticles to increase business? Making changes to limit the amount of time you work on your Amazon business? How did Colin and Angie start selling on Amazon? How they started the India Sourcing Company. How to contact Colin Raja and Angie Raja.

About Colin Raja - CEO of India Sourcing Company - https://www.indiasourcingcompany.com/

Colin Raja is the Founder of India Sourcing Company. He has 10+ years of experience in the global supply chain industry and has worked with many private label companies including his own brands. His forte is Amazon FBA and upon requests from other Amazon sellers, he opened the Indian Sourcing Company to meet the growing demands of diversified sourcing. He will be the person that can help you gain a competitive edge by securing competitive prices and unique PL and custom designs. He is part of the most influential mastermind groups in the seller industry and has been featured in Forbes and Crain's New York.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Ryan Rigney talks about how to drive external traffic to your Amazon listing using new advertising placements and channels. Ryan Rigney also talks about brand building and multi-touchpoint marketing, the three pillars you will likely need to get momentum outside of Amazon.

Also covered in the interview: Where is the best place outside of Amazon to start advertising? What other places should I run ads besides FaceBook? How do you find someone that can make you creatives for Facebook? What have you found that works best on Facebook ads? What about using a simple service from Fiverr? Are your creating funnels from the Facebook ads or just direct to your Amazon product? How many layers on a chatbot before you lose someone and how Ryan uses Shopify? Should you use Shopify as a tester for some new Amazon products? Should sellers ship your Shopify orders from Amazon FBA? Tell us more about this service deliverr.com. How many fulfillment centers and fees for Deliverr? Using your Shopify store to sell samples that you are testing for Amazon products. How is Ryan Rigney using an email list or Facebook group to find new products to sell. What other methods do you use to drive outside sales to Amazon product pages? Diverse where you sell so you are not locked into one place like Amazon. Tell us more about Boost Rooster and Brand Boost Blueprint? How did Ryan Rigney get started selling on Amazon? What leads him to create Boost Rooster services? How to connect with Ryan Rigney.

About Ryan Rigney - https://www.BoostRooster.com/ & https://www.brandboostblueprint.com/

Ryan Rigney is an e-commerce entrepreneur and coach. He has built a brand over the last four years with a diversified presence that sells over $4M per year across Amazon FBA and Shopify. He believes in the power of brand building and nurturing a relationship with an audience, rather than building a brand that just sells on the Amazon platform. Ryan specializes in leveraging paid social media traffic to drive awareness for brands. You can also take a look at Ryan Rigney's amazon class at boostrooster.com.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Jason T Smith aka Jason Thrifts talks about selling CDs, Records, and other great items that he sources from Thrift stores around the country. Jason T Smith also talks about some of the tools he uses when thrifting, garage sales, and also about his time filming the TV show Thrift Hunters on SpikeTV.

Also covered in the interview: When you walk into a thrift store and see an item how do you know you will make a profit on it? When you go into a thrift store what is the first category do you migrate to and which are best? What items sell better that you pick up from Thrift stores? Do you use any tools to look items up when you are thrifting? What about Garage sales, online sites for deals? What about sourcing from discount areas of Walmart or Target? What marketplaces do you sell on? How has the increase in shipping changed your online selling or purchasing? Tell me about the most profitable item you purchased while thrifting? How big are records becoming again? Have you ever tried retail arbitrage? or how about storage auctions? How'd you end up with your own tv show (Thrift Hunters on SpikeTV)? What was your most memorable part of being on the Thrift Hunters? How realistic were the projected profits that you made from the items you purchased on Thrift Hunters? Was there every any item on the TV show that were planted items? If someone wanted to start thrifting what advice would you give them? What do you think you would be doing if you did not have a carrier in thrifting? How long have you been thrifting and what got you into thrifting? Jason T Smith Thrifting Class Information. Do you REALLY love the Spice Girls? 

About Jason T Smith aka Jason Thrifts - www.JasonThrifts.com

Jason was born with thrifting in his blood.  He was hitting garage sales with his mom and grandma even before he could walk!  As he got older, he started to realize that he could buy a lot more used toys than new toys, and he was hooked! Fast forward to adulthood….he was in a job that wasn’t fulfilling, and when a life-threatening infection stopped him in his tracks, he realized that he wanted and needed to follow his passion...thrifting, reselling, AND teaching others how to do so.  That passion led him to 2 seasons of his own TV show, Thrift Hunters on SpikeTV, and recent appearances on Pawn Stars, as a professional thrifter 

His FB group, The Thrifting Board, has over 57,000 members, and Jason also hosts 2 YouTube shows every week, all of which focus on how to make the viewers and participants better online sellers. Thrifty Business on Thursday nights and Selling Past Your Expiration Date, Being Thrifty Over 50 on Sunday nights. Jason’s other big passion is his lovely wife, Staci.   Music is a close second.  He loves attending concerts, listening to music, collecting it, and selling it as well!  He has been doing the latter for over 20 years and is now teaching people how to buy and sell cassettes (YES, cassettes!), CDs, and vinyl records.

FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.