eComWhiz Podcast

Mina Elias CEO of Hydrolyte talks about selling supplements on Amazon and tips on using PPC to launch products with success. Mina Elias also talks about some of the issues you deal with when you sell supplements and also how he was forced to become an expert at Amazon PPC. Lets also not forget that Mina is an MMA fighter.

Also covered in the interview: Should a new amazon seller start with selling supplements? Tell us about some of the regulations and restrictions when selling supplements. What about dealing with the FDA and should I source from china for supplements? Should you carry insurance when selling supplements on Amazon? How carefully do you need to be on the information on the Amazon title and description? Where do you see the supplement business going in the next 5 years? How is Mina Elias using Amazon PPC to drive his product sales? Tell us about "The PPC University"? What made you start training to become an MMA fighter? What lead you to start the Hydrolyte brand? How much time did Mina put into the new Hydrolyte Mango and Pineapple? Why the transition from chemical engineering to running a supplement business? How to contact Mina Elias.

About Mina Elias - CEO of Hydrolyte - https://www.GoHydrolyte.com

Mina is a seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. 

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Kristin Ostrander owner of Mommy Income talks about how to bundle your Amazon FBA products to grow your business. Kristin Ostrander also talks about wholesale bundling and how her margins and yours can increase dramatically if you go the direction of using bundling on Amazon FBA.

Also covered in the interview: Bundling products before you send it to Amazon FBA. What are the obstacles when trying to bundle with a Chinese factory? Are there facilities in china that will bundle for me before Amazon FBA? Define the Amazon virtual bundle and how it differs? Issues with Amazon virtual bundles arriving at different times. Are margins better when you sell bundles? Are there certain categories that are better for doing bundling? What about bundling supplements? What do you do if you have a hard time figuring out what to bundle? Wholesale Bundling and what is it? Should you sell bundles on other platforms other than Amazon? What do you recommend for people just getting started bundling? How did Kristin Ostrander get started selling online? How and why did you start MommyIncome.com? Tell us about your podcast Amazon Files. What is the next step for bundling? How to contact Kristin Ostrander?

About Kristin Ostrander "The Bundle Queen" - https://www.mommyincome.com

Kristin Ostrander is a dynamic Amazon seller and teacher who dedicates her energy to helping others start and scale businesses on Amazon. With nearly 20 years of eCommerce experience, she is fully equipped to teach the necessary skills online sellers need to take their business to the next level. With a unique wholesale bundle approach to Amazon backed by a proven Wholesale Bundle Framework™, she has generated over $5 million in online sales. While specializing in Wholesale Bundles, she is also an expert at helping new sellers get started.

Kristin Ostrander founded MommyIncome.com in order to teach others to start and grow businesses on Amazon by turning small steps into big results. Her family consists of 3 beautiful crazy kids, a hunky husband, and 3 super cute fur babies. As a full-time Amazon FBA business owner, podcaster, Amazon selling coach, speaker, author, and business strategist there is never a dull moment in life.

If you tune into her weekly podcast, you’ll discover her quick with and tough love while training others to start and grow businesses online. When she is not doing all this she enjoys baking fun cakes, writing, watching weird DIY YouTube vids, and going to the beach.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Don Henig from AccrueMe talks about how to source capital for Amazon sellers looking to grow their business. Don Henig also talks about helping companies grow their inventory and the big question on "what is the hitch to this Amazon seller funding".

Also covered in the interview: How is AccrueMe different and how does their loan process work? What is the catch to using AccrueMe and how do they make money? Walk us through the steps to get money from AccrueMe? Another scenario of how AccrueMe works? At what point do I start paying back AccrueMe. You can re-roll the profits into more inventory. Is AccrueMe invested in only certain products that I sell? What size Amazon sellers can qualify for AccrueMe? How long should an Amazon seller be in business to be investable? What happens if the Amazon sellers go out of business? AccrueMe does not make you sign a Personal Guarantee. How is AccrueMe being backed with funds?

About Don Henig Co-Founder of AccrueMe - https://www.accrueme.com

Don Henig was born in Brooklyn, NY and began his entrepreneurial focus at age 12. He has a phenomenal track record of entrepreneurial success in numerous industries from finance, publishing, mortgages, real estate, and entertainment. Don has always found that having fun and innovating is a requirement for success.  He has completed over $100 Billion in financing transactions and he has produced 8 feature-length films and 2 Broadway shows. 

Now he has directed his talents to Amazon Sellers. Don is Co-founder of AccrueMe LLC, a provider of unique growth capital to Amazon Sellers. True to his spirit of creativity and innovation, AccrueMe does not charge interest, does not require monthly payments, and does not take ownership of the companies they fund. He is seeking to invest $100,000,000 in Amazon FBA Sellers in the next few months. Find out how this WIN/WIN opportunity works and if it could work for you.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Karina Molostova from The Private Label Club talks about current changes on Amazon and how it is affecting Amazon seller's product research. Karina Molostova also talks about defining what a low-risk amazon product is when doing research and also the new issues regarding limited amazon inventory policy.

Also covered in the interview: Do you feel if Amazon gets busy during the holiday season will they put limits on products being sold? Could Amazon shipping delays cause issues with Amazon sellers? Current issues regarding the Amazon limited inventory? Define what is a low-risk product that new sellers can go after? What is Karina Molostova's requirements she is looking for when researching an Amazon product? Using PickFu for images and package design. What point in the process of starting an Amazon private label business did you bring on VA's? What task or jobs do most new sellers outsource? What drives Karina Molostova to get up and work every day? Why Karina Molostova changed from pursuing pre-med and modeling to sell on Amazon. A funny story when Karina Molostova was modeling. Some background on Karina Molostova other Youtube Channel. How to get in contact with Karina Molostova.

About Karina Molostova - https://www.theplclub.com

Karina @intoamilli decided to pursue business instead of moving forward with her medical career and modeling career. She was amazed at the opportunity amazon had to offer since she had no entrepreneurial background. She is now loving building brands on amazon and teaching sellers how to take advantage of this opportunity in the lowest risk possible, both in inventory planning in non-competitive markets as well as learning in a low investment way in her $7 Original Private Label Club.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

John Corcoran from Rise25 talks about building strategic relationships to grow your ecommerce business. John Corcoran also talks about getting qualified leads which seem to be harder to get currently. He also covers effective strategies that work well for lead generation today and what role does a podcast play in lead generation.

Also covered in the interview: What is the importance of growing relationships for Amazon sellers? What advice when we get back to business events and social events to create contacts. What can you do with the contact information once you have it? What are some of the mistakes made when trying to generate leads. What kind or tips or the proper approach when connecting with LinkedIn? How to get the new connection to the point where you can do a subtle sales pitch? What role does a Podcast play in lead generation? How much time does John spend weekly on his Podcast? What is the best approach to get in contact with top influencers? Is it too late to start a Podcast? What is the importance of diversifying as an Amazon seller? What brought John Corcoran to working in the White House? What leads to the creation of Rise25? How to contact John Corcoran and his podcast.

About John Corcoran Co-founders of Rise25 - https://www.rise25.com

Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners, and strategic partners using a done-for-you podcast.

The bottom line is we make sure you ROI from your podcast. Leveraging strategy based on our collective 20 years of podcasting experience, Rise25 helps you to connect quicker to higher caliber referral partners, clients, strategic partners, and industry influencers to generate ROI without heavy selling.

John Corcoran is a recovering attorney and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and ran his own boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.

He is the author of three books about relationship building and client acquisition and has written for Forbes, Entrepreneur, Business Insider, Lifehacker, The San Francisco Chronicle, and basically anywhere else that will let him. He has been the host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Nick Young and Fernando Campos talk about the lessons they learned from selling over $80 million of products on Amazon and Walmart. Nick and Fernando from MarketplaceOps and Pixelfy.me cover topics like Amazon product launch process, Amazon product pricing, and creating a competitor product table. Also covered in the interview: What Amazon Product Launch Process do you use? What kind of research do you do to find a product? What is the next level that takes an Amazon private label person to a larger company? Follow up-to using coupons to launch a product. What do amazon sellers fail at and how to avoid it. What process is involved when coming up with an Amazon product price? Evaluating the cost break down from the manufacturer? What kind of amazon product margin does Nick Young and Fernando Campos work within? When finding your 2nd Amazon product to sell should you stay in a similar category? What are some of the headaches of getting into retail sales? How important is it to have an off Amazon corporate web page? Using an email list to market to customers? Tell us about MarketplaceOps.com?

Nick Young and Fernando Campos - Cofounders of MarketplaceOps and Pixelfy - https://www.marketplaceops.com

As one of the top 150 online marketplace retailers, MarketplaceOps is a complete end-to-end management service that helps brands supercharge their growth on various online marketplaces

Our global team with over 10+ years of combined online marketplaces experience uses proprietary technology, strategic and data-driven approaches to maximize our services - including - but not limited to SEO and listing optimization, marketing, inventory planning, merchandising, customer support, and more.

Bio - Fernando Campos

Fernando Campos is the cofounder of MarketplaceOps and Pixelfy. He is a serial eCommerce entrepreneur who helps leading brands accelerate their growth on Amazon and Walmart.com. He has an aptitude for growth and in 6 years, he has been able to generate over 8-figures in revenue per year, grossing $80M in all-time sales.

Bio - Nick Young

Nick Young is the cofounder of MarketplaceOps. He helps major brands grow and scale their presence on Amazon, applying his own knowledge and experiences from having built a private label brand that grosses over $30M annually. As a partner of the online community Seller Tradecraft, Nick has also helped thousands of others begin their own Amazon journey. It's through this community that Nick has created Pixelfy.me, a leading marketing platform built for Amazon sellers to build and retarget and market towards their audiences.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Justin Chen from PickFu talks about how to get feedback on Amazon products with split testing. Justin Chen also talks about cutting off confused consumers and bad reviews before they happen. Live pickfu examples and an amazon a/b testing example with PickFu product polling and A/B testing.

Also covered in the interview: How to Get Feedback on Amazon Products Before They Exist? What do people use PickFu for? What about using PickFu for selecting your Product Packaging? What about crowdsourcing for PickFu? Does PickFu have a group of people for my specific product? Example of a nutritional supplement using PickFu (Mina Elias). How secure is my data and what about an NDA? Using PickFu to A/B test YouTube Thumbnails.  What about testing my Amazon title on PickFu? Most unusual items, or subjects that have been tested on PickFu. How did you come up with the name PickFu? Why you should not use the same template for all YouTube thumbnails. How did Justin Chen and John Li meet and formed PickFu? How many polls has pickfu run since it started? How many people can I select to do my PickFu Poll? What happens if my poll comes up 50% to 50%?

About Justin Chen | PickFu - https://www.pickfu.com/ecommerce

PickFu began in 2008 when its co-founders Justin Chen and John Li were working on another business. As serial entrepreneurs, they understood their own strengths and weaknesses. And whenever the two disagreed, they wanted a fast, informed way to break the tie. As software engineers, they built it.

While Justin and John focused on their other venture, PickFu sat on the back burner. But like all the best things on the internet, people discovered it. Customers used the polling platform and shared it with their friends. They found new and interesting ways to harness its power. And by listening to real people, the co-founders realized they had built something truly useful for businesses of all shapes and sizes.

Since then, PickFu has grown to thousands of customers across industries like e-commerce, mobile app development, publishing, insurance, and marketing. Customers have run hundreds of thousands of polls, gathering insights about product features, logos, graphic design, user interfaces, copywriting, and so much more.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Andy Lam 7-Figure Amazon seller talks about persistence when starting and growing an Amazon business. Andy Lam also talks about why is my amazon buy box percentage dropping and what items to avoid when selling on amazon.  Also covered in the interview: Why Is My Amazon Buy Box Percentage Dropping? What items to AVOID Selling on amazon. Tips on sourcing and negotiating products for amazon? Things You Should Know Before Starting Amazon FBA? What makes up a good product to sell on amazon? Are there certain categories that tend to do better for you than others? Do you feel with all the competition on amazon that you are forced to lower your margins? Given these uncertain times do you feel now is a good time for people to start selling on Amazon? What are some of the obstacles for new sellers starting out? When building a brand how important is it to have positive ratings? Do you build the brand image outside of Amazon-like Shopify, website, etc? How I Lost $10,000 Selling On Amazon FBA? What we're some of your biggest mistakes with your amazon business? What did you learn from those mistakes? What did you do before you started your journey into Amazon FBA? How can people contact you or learn more from you? 

About Andy Lam - https://www.youtube.com/theofficialandylam

Andy Lam is not that much different from you. He was working a near dead-end job in the research space and felt as though he needed to do more. He needed a way to escape the rat race and live a more fulfilling life that he had always dreamed about. He had been selling on Amazon part-time for about 3 years and felt as though it was time for a change of pace in life. Andy is now a 7-figure Amazon FBA seller and Owner at Prestige Amazon FBA mastermind on Facebook and The Official Andy Lam youtube channel where he talks about his journey, failures, and how he wants to help others along the way.

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Taylor Benterud from Better AMS talks about how to optimize Amazon keyword advertising with reports. Taylor Benterud also talks about when is the optimal time frame to base an amazon bid change off of? What are some ways sellers can fully utilize the data in their search term report? and more.

Also covered in the interview: Why people should pay more attention to some of the free amazon reports available to them. What happens when you stop too early on bidding on an amazon keyword. When do you see a better ROI on your Amazon advertising? Why is there a lag in the amount spent on Amazon advertising? There are no instant solutions to double your amazon business. What is bid amazon formulas? Who handles the keyword research? What about using long-tail descriptive keywords? What services does Better AMS offer? Where is Amazon advertising going in the future? What is Ad Retargeting? Amazon DSP? What did Taylor Benterud do before starting Better AMS?

About Taylor Benterud | Founder of Better AMS - https://www.betterams.com

About us: BetterAMS is an Amazon advertising agency with a vision to become the most people-centric company on earth they focus purely on providing their people & clients the best experience and greatest results, with the utmost efficiency. 

Further details on Ideal bid optimization timeframes: https://www.youtube.com/watch?v=dYbV8B3B9yc

About FeedbackWhiz - https://www.feedbackwhiz.com

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.

Jana Krekic from YLT Translations talks about mistakes Amazon sellers make when translating Amazon listings internationally. Jana Krekic also talks about amazon listing translations including the title, description, keywords, and Amazon PPC. We also discuss chatbot, Facebook, and google ad translations.

Also covered in the interview; Biggest mistakes when translating listing to Amazon international marketplaces. What happens when words do not translate directly? Use of slang words when translating an amazon listing. What country do most USA sellers get amazon listing translated for? Is it expensive to get my amazon listing converted? What services do YLT Translations offer for Amazon sellers? What languages does YLT translate; DE, ES, FR, IT, UK, NL, JP, MX, TR, CA? Translations for Google AdWords, Facebook ads, and more. What about translating product packaging? Examples of big companies that failed with localization on different marketplaces? With technology getting better all the time do you feel that translation services might become obsolete? YLT Translations pricing structure. How many languages does Jana Krekic know? Which language was the hardest to learn? How did you become a certified translator? What did Jana Krekic do before starting YLT Translations? What is the process you go through to hire translators?

About Jana Krekic - https://www.ylt-translations.com/

Jana is a certified translator and also the founder of YLT Translations, she is very passionate about her work. She has had over 4 years of experience with various 6-8 figure Amazon sellers. Jana was also a business development manager in one of the biggest Danish online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 43 people, but also completely understands E-commerce and Amazon sellers. “At YLT-Translations, we put considerable time and effort into recruiting a team who were top of their game at translating. After that, we put them on our internally designed “MLT Course” (Marketing Led Translation) to turn top-quality translators into sales copywriters for e-commerce in their respective languages.”

About FeedbackWhiz - https://www.feedbackwhiz.com/

FeedbackWhiz helps Amazon sellers monitor, manage, and automate emails, product reviews, orders, and feedback. Build professional email templates with gifs, emojis, buttons, and attachments. A/B test subject lines and view open rate analytics. Send or exclude emails based on triggers such as refunds, shipment, delivery, feedback, and repeat buyers. Track and manage all product reviews. Instant notifications whenever a review is posted. Monitor all product listings and get alerts when critical events such as hijackers, buy-box loss, and listing changes occur.