At the moment, organic cotton farmers in countries such as India and Pakistan earn an average of just $1000 a year.
Meanwhile, premiums are stacking up through the supply chain, brands are charging more at retail, but the people actually growing the crop see only a fraction of the value.
In this episode of Ecotextile Talks, host Philip Berman talks to Bart Vollaard from the Organic Cotton Accelerator (OCA) about why he believes the current premium model isn't delivering for the farmers it's supposed to support, and reveals OCA's ambitious new strategy to change that.
They discuss how a pioneering new farm fund could decouple farmer income from the unpredictability of market premiums, why OCA is broadening its focus beyond economics into the social and environmental realities of farming life, and what it will take to move organic cotton beyond its stubborn 2.5% share of global production.
With 100,000 farmers across 70+ partners, OCA has the data and the relationships to make this work.
But as Bart explains, it won't happen without more brands stepping up.
Essential listening for anyone in sourcing, sustainability, or cotton supply chain leadership!
Istanbul Organic Cotton Summit
If you enjoyed this podcast why not check out others about cotton in our back catalogue...
Detecting fraud in the organic cotton chain
Are environmentalists to blame for cotton's declining share of the textile fibre market?
Monitoring organic cotton from space