In this episode, Eddie Francis discusses the critical role of brand strategy in business growth, emphasizing that marketing is a long-term commitment rather than a quick fix. He shares insights from his experience in higher education branding and highlights the importance of understanding your audience and articulating your value proposition. The conversation also features a case study on Uncle Nearest, showcasing effective branding and storytelling. In this conversation, Eddie Francis discusses the importance of leadership within the D9 community, emphasizing the need for accountability and the impact of narcissism on leadership development. He highlights the significance of time management in fraternity and sorority meetings and shares insights on upcoming initiatives and conferences focused on leadership and philanthropy