EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Has AI Fallen Off?

Erin embarked on a sun-filled beach getaway this week. However, fear not, because Mordy and Jacob have taken up the reins to tackle the news for this week. The duo talk Google news, and why they can't stand SGE. Plus, a decline in ChatGPT satisfaction, could AI be getting dumber? Jacob and Mordy aren't at the beach but they are drowning in AI… Is this becoming an AI podcast… who knows, but what we do know is we've got another great episode here for you on News From the EDGE!

News from the EDGE:

• [00:03:28] Google's Core Web Vitals INP Issues Email Causing Concern
• [00:12:25] Google On Fixing Discovered Currently Not Indexed
• [00:16:40] EDGE of the Web Title Sponsor: Site Strategics
• [00:17:42] AI vs. Humans - The SEO Content Experiment

AI Blitz:

• [00:25:34] Google expands Bard to more countries, more languages and adds new features
• [00:26:36] Is ChatGPT Getting "Dumber"? Usage Drops As Users Complain
• [00:29:17] Poll Shows We're Using Google Search Generative Experience Less Often
• [00:32:20] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

• [00:35:28] Time Hero
• [00:37:04] Supermeme

Barry Blast from Search Engine Roundtable:

• [00:39:53] Google Search Ranking Algorithm Update & Volatility Explodes This Weekend
• [00:41:21] Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners

Thanks to our sponsors!

• Site Strategics https://edgeofthewebradio.com/site
• Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

• Twitter: @ErinSparks
• Twitter: @MordyOberstein
• Twitter: @TheMann00
• Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Glenn Gabe, a leading authority in the SEO industry, joins host Erin Sparks on this episode of The EDGE. Glenn has over 27 years of experience in SEO, and is a key educator in the field. In this episode, Glenn shares his insights on how to stay ahead of the curve in SEO. There's so many insider tips wrapped up in this one folks. Google updates, SERP, blogging and more all on this exciting feature of The EDGE of The Web Podcast!

Key Segments:

[00:02:31] Introducing GSQI SEO Consultant, Glenn Gabe

[00:07:54] What Sparked Glenn to Begin Educating the SEO Community?

[00:10:30] Choosing Impactful Topics When Writing Blog Posts

[00:14:04] Is Volatility on Google Higher Than Ever?

[00:19:26] EDGE of the Web Title Sponsor: Site Strategics

[00:20:11] What Tools Does Glenn Use To Retrieve Data?

[00:23:06] What Kind of 'False Flags' Arise in SEO?

[00:33:21] EDGE of The Web Sponsor: Wix

[00:34:03] How Should You Focus on Tracking SERP Features?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/glenngabe

https://www.facebook.com/gsquaredinteractive

https://www.linkedin.com/in/glenngabe/

https://mas.to/@glenngabe

Honorary member of the EDGE, Barry Schwartz, joins the show to discuss what other than Google! There's some major social media news with the launch of Threads from Meta, and some crazy statistics that come with it. Plus, it's time to channel your inner Schwarzenegger, AI just got a little more terrifying. AI is everywhere, Google is calling the shots, and Threads is smashing records! Lots of exciting news for you on this week's rendition of News from the EDGE!

News from the EDGE:

[00:03:14] Google Details SEO Guidance for Content Syndication Partners

[00:12:55] Google Ads Launches New Tool to Help Marketers Connect With Gen Z

[00:16:00] Threads Reaches 100 Million Members in Record Time

[00:19:45] EDGE of the Web Title Sponsor: Site Strategics

[00:20:40] Google Analytics Violates GDPR, Says Swedish Watchdog

AI Blitz:

[00:21:53] Code Interpreter Comes to all ChatGPT Plus Users - 'anyone can be a data analyst now'

[00:22:45] OpenAI Introduces a Team Dedicated to Stopping Rogue AI

[00:23:59] Google Calls for Public Discussion on AI use of Web Content

[00:27:53] EDGE of the Web Sponsor: Inlinks

AI Tools:

[00:29:10] Voice Jacket

[00:29:24] Memento AI

[00:30:58] Dectopus

Barry Blast from Search Engine Roundtable:

[00:32:16] Google Ads to Remove Examples From Legal Requirement Policies

[00:33:29] Google Search Ranking Algorithm Update & Volatility Super Heated

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Is extending your website content to an international audience right for your brand? International SEO expert Gemma Houghton joins the EDGE once again to discuss the strategies and steps needed when expanding an organization into the international SEO realm. Likewise, why it's crucial to consider culture and diverse perspectives when translating your website for an international audience. Join us on a global journey as we explore international SEO during this episode of The EDGE of the Web Podcast!

Key Segments:

[00:03:12] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:04:40] How do you enter the international SEO space with a client?

[00:07:03] The best way to structure international website URL

[00:10:00] What is hreflang and what does it signal to search engines?

[00:15:59] What practices should an organization consider when deploying international SEO?

[00:18:47] EDGE of the Web Title Sponsor: Site Strategics

[00:19:48] Differentiation of content based on culture when translating websites for international SEO?

[00:29:38] EDGE of The Web Sponsor: Wix

[00:30:17] Where does AI fit in international SEO?

[00:34:14] Understanding the importance of E-E-A-T when translating a website

[00:36:47] Gemma Houghton's pro tip in international SEO

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton

https://www.linkedin.com/in/gemmahoughton/

The triad is back amidst Jacob's return… but also joining the show this week is Toronto based SEO consultant Jess Joyce to discuss some recent Google changes that are leaving Canadians high and dry. Plus, recent changes that make you wonder, is Twitter tumbling to a point of no return? More AI, More Google, and all things SEO on this feature of News from the EDGE!

News from the EDGE:

[00:03:18] Google removes Canada news links in response to Online News Act

[00:17:15] Twitter Didn't Just Block Unregistered Users, It Blocked Google Search

[00:21:52] EDGE of the Web Title Sponsor: Site Strategics

[00:22:45] Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover

[00:25:34] GA4 Readiness: 23% Have Fully Adopted, 50% Still Learning, 16% Yet To Begin

[00:27:23] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:28:41] AI is going to be used to decipher ancient languages

[00:28:51] AI is going to tackle climate change

AI Tools:

[00:29:40] Supertools

[00:29:54] Submagic

Barry Blast from Search Engine Roundtable:

[00:31:10] Barry Blast 1: Google's search generative experience shows local store inventory

[00:32:31] Barry Blast 2: Google Analytics UA 3 is still collecting data, but Google says not for long

[00:33:17] Barry Blast 3: Google search showing 50% fewer Twitter URL's after Twitter blocked unregistered users

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Jacob's off this week, and the two annoying ones go at it…..at the News from the EDGE, of course! We take on AI warnings from Gary Illyes, and news from Google about things new and gone……And to tie this all up in a bow, we cover the fact that a study shows that developers who are TRAINING AI are actually cheating and using AI to train AI. Yeah - that's happening. Nothing could go wrong there

Giving the news from the upcoming Skynet, for the end of June 2023.

News from the EDGE:

[00:05:29] There's something new in Google Search Console

[00:09:55] EDGE of the Web Title Sponsor: Site Strategics

[00:10:26] There's something gone from GA4

[00:13:46] And YouTube says - "No More Confusion" from Fan Accounts

[00:16:02] EDGE of the Web Sponsor: Inlinks

AI Blitz:

[00:17:05] Google's Gary Illyes: Don't Use AI & LLMs To Diagnose SEO Issues

[00:20:00] AI Topics From Google Search Central Live Tokyo

[00:22:46] Study shows developers training AI are using AI

AI Tools:

[00:25:22] 5 Useful ChatGPT Plugins

[00:27:20] Automatically Generate FAQ content

[00:29:08] Turn Your Data into Meaningful Narrative

Barry Blast from Search Engine Roundtable:

[00:30:37] Google Search Ranking Volatility Exploding Today - Where Is The Confirmed Algorithm Update?

[00:32:21] Google: Launching A New Domain Before Migrating Content To It Reduces Some Risk

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in's and out's of SEO on a global level on this week's episode of The EDGE of The Web Podcast!

Key Segments:

[00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton

[00:07:39] What is international SEO for an Organization?

[00:09:00] Multilingual SEO Opposed to International SEO

[00:11:55] What is the Concept of Internationalization?

[00:13:44] Globalization vs. Internationalization

[00:16:01] EDGE of The Web Title Sponsor: Site Strategics

[00:16:48] Biggest Opportunities and Misconceptions in International SEO

[00:21:31] What Does International SEO do for a Brand?

[00:23:12] EDGE of The Web Sponsor: Wix

[00:24:05] How do you Forecast Potential Investment and Potential Return?

[00:26:12] What's the Hardest Form of International Marketing to Get Into?

Thanks to Our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://twitter.com/GemHoughton

https://www.linkedin.com/in/gemmahoughton/

Wouldn't you like to have your living room decorated by an AI bot? What could go wrong there?

In the news this week, we cover Google Perspectives, updates to the Looker Studio (hate the name), as well as the pausing of Google Bard in the EU. A number of other key topics revolve around Amazon using AI for summaries of product reviews as well as a Google lawsuit against a company that had over 350 fake business profiles and close to 14K fake reviews.

Great articles from Seach Engine Land, Search Engine Journal, Search Engine Roundtable, and a slew of others. Jammed-packed it is! Plus, Mordy swears a lot…..so there's that.

News from the EDGE:

[00:05:15] Perspectives Are In Mobile Search

[00:11:25] Major Update for Looker Studio and GA4

[00:15:47] Trust in Online News is Shifting, but to Who?

AI Blitz:

[00:24:30] Amazon is using generative A.I. to summarize product reviews

[00:28:09] Google's Bard Paused in the EU. What's Behind the Delay?

AI Tools:

[00:30:07] Vimeo's new AI script generator will write corporate marketing filler in seconds

[00:33:21] AI-Chat Interior Designer- Design your dream space with real-time AI chatbot

Barry Blast from Search Engine Roundtable:

[00:35:13] Google Search For Clothing Adds Virtual Try-On Models

[00:38:53] Google Sues Business Over Alleged Fake Business Profiles & Reviews

[00:10:07] EDGE of the Web Title Sponsor: Site Strategics

[00:23:10] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine

Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!

Key Segments

[00:03:05] Daniel K. Cheung Background Intro

[00:05:50] Recommended Tools for Creating and Validating Schema

[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?

[00:13:13] Significant Links & Related Links… What are they?

[00:15:22] "Is Part Of" Properties

[00:17:21] Nesting Your Business Details in Schema

[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors

[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?

[00:29:15] Structured Data Pro Tip From Daniel K. Cheung

Thanks to our Sponsors!

Site Strategics http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

https://www.danielkcheung.com.au/

https://twitter.com/danielkcheung

https://au.linkedin.com/in/danielkcheung

Links for Your Schema Dev Time:

• JSON-LD Playground
• Schema Data Validation
• Classy Schema
• DiffBot

Episode 600 folks… we made it! Today's news brings a full package of AI, along with Mordy's catastrophic effort in attempting a screenplay. Some experiments came out of this episode to compare query results from ChatGPT, Bard, and Bing.

New updates to Reddit, and LinkedIn, as well as more AI news! The AI ball keeps rolling on this special 600th episode of News from the EDGE!

!600!

Thanks to everyone for giving us support over the years.

News from the EDGE:

[00:01:29] EDGE's 600th Episode!

[00:06:36] ChatBot Players: Three Different Chatbots Take on the News… What Could Go Wrong?

[00:12:03] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

[00:13:15] Reddit Launches New Ad Products To Boost Conversions

[00:17:14] Linkedin Ads Rolling Out Generative AI

[00:18:25] Researchers Warn That ChatGPT Can Be Used To Spread Malicious Code

[00:20:35] AI Will Be Built Into All Of Meta's Products

[00:22:23] ChatBot Players: Trying the AI Scripts One Last Time

AI Tools:

[00:30:50] Roast - Uses AI to Optimize Your Dating Profile

[00:31:25] Bard - Google Chrome Chat Box Extension

[00:31:58] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Barry Blast from Search Engine Roundtable:

[00:33:29] Barry Blast 1: Google Generative Experience Gets A Quality Update And Major Speed Boosts

[00:34:22] Barry Blast 2: Google Ads Industry-Wide Blocks for Trademarks Are Going Away

Thanks to our Sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Follow Us:

Twitter: @ErinSparks

Twitter: @MordyOberstein

Twitter: @TheMann00

Twitter: @EDGEWebRadio

#StandwithUkraine edgeofthewebradio.com/ukraine