Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!

Key Segments

[00:03:05] Daniel K. Cheung Background Intro

[00:05:50] Recommended Tools for Creating and Validating Schema

[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?

[00:13:13] Significant Links & Related Links… What are they?

[00:15:22] "Is Part Of" Properties

[00:17:21] Nesting Your Business Details in Schema

[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors

[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?

[00:29:15] Structured Data Pro Tip From Daniel K. Cheung

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Links for Your Schema Dev Time:

• JSON-LD Playground
• Schema Data Validation
• Classy Schema
• DiffBot