Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

By I Hear Everything

What's Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast about?

Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes:

06.28.2024
Leveraging Local Service Ads (LSA)
Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads...
06.27.2024
Leveraging Google Business Profile (GBP) For Service Area Business
Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational...
06.26.2024
Carving Out Meaningful SERP Real Estate
Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO,...
06.25.2024
How Website Builders Do A Disservice To SEO Efforts
Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing...
06.24.2024
Strategic Schema
Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not...
06.21.2024
Creating Solid SEO Content Ideas
Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space,...
06.20.2024
Making The Most Of Programmatic SEO
Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked...
06.19.2024
Structuring Your SEO Team For Scalable Success
SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members....
06.18.2024
Breaking Down Silos Internally To Get SEO Buy-in
SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for...
06.17.2024
Earned/Organic News Content Syndication As A Growth Strategy
Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus...
06.15.2024
A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max,...
06.14.2024
Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of...
06.13.2024
Embedding SEO Into Your Product & Engineering Teams
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for...
06.12.2024
Leveraging Image Optimization In Your Holistic SEO Strategy
Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance...
06.11.2024
Successful Migrations Without Crushing Your SEO
Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and...
06.10.2024
Directing SEO Effectively At A Top Tier Media Company
Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance...
06.07.2024
Why And How To Run SEO Tests
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number...
06.06.2024
Building An SEO Hypothesis To Validate Your Ideas
SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness...
06.05.2024
OMG: Google Search Data Leak
SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO...
06.04.2024
Understanding Competitive SEO Content Qualities
Nathan Ellering, the Head of Content and SEO at Sinch | SimpleTexting, delves into the nuances of competitive SEO content qualities. He explores how companies can analyze competitors' content to identify gaps and opportunities, enhancing their own content's effectiveness. Nathan...
06.03.2024
Building Effective SEO Topical Authority
Nathan Ellering, Head of Marketing at Sinch | SimpleTexting, discusses the intricacies of building effective SEO topical authority. He explains the importance of covering a topic comprehensively to establish authority and the strategic use of interlinking to enhance SEO performance....
06.01.2024
Why YouTube Needs To Be Part Of Your SEO Strategy
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube...
05.31.2024
Importance of building content for e-commerce sites
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust...
05.30.2024
How To Say No In SEO
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as...
05.29.2024
Stakeholder Management & Setting Expectations
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process,...
05.28.2024
Importance Of Controlling What You Allow To Be Indexed
SEO Director at Future, Simon Glanville, discusses the importance of controlling what you allow to be indexed. Indexing is a super important area that many SEOs struggle with. In this episode, Simon shares his perspectives on controlling website indexing, highlighting the...
05.27.2024
International SEO Approach For Same-Language Markets
SEO Director at Future, Simon Glanville, discusses the international SEO approach for same-language markets. In this episode, Simon shares his perspectives on SEO rankings, highlighting strategies on differentiation with same language versus different language markets, common mistakes with SEOs, differences...
05.26.2024
How AI Tools To Help With Your SEO
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be...
05.25.2024
Conversational Search Impact The SEO Landscape
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how conversational search works in the SEO landscape. Though voice search was supposed to completely alter the search landscape, people are still using traditional search....
05.24.2024
Generative AI's Impact On The Content Landscape
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how generative AI can significantly impact our design and content. Generative AI tools like ChatGPT are making it easier than ever to produce content in...
05.23.2024
Google IO Vs OpenAI
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on what to expect in the coming days following Google’s and OpenAI’s big announcements. Connect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy...
05.22.2024
Reputation SEO
CEO at Previsible, Jordan Koene, shares his perspectives on Reputation SEO. In this episode, Jordan shares insights on how non-SEOs can bury their SEO reputation problems by putting out content on their social media and linking it back to their...
05.21.2024
The Key To Optimizing GenAI Search Engines
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on how marketer and enterprises can further optimize their use of generative...
05.20.2024
How The Enterprise Will Have To Adapt To Gen AI Search Engines
CEO at BrightEdge, Jim Yu, discusses how enterprises will need to adapt to generational AI search engines. In this episode of the VOS Podcast, Jim shares his thoughts on what enterprises are doing to take advantage of search engines, referral...
05.18.2024
Thriving As A Latina Woman In A Male-Dominated Industry
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters...
05.17.2024
Specialization Within Content Marketing
Yvette Valencia, Founder and CEO of We Do Web, talks about using specialization to stand out in content marketing. Specializing in content marketing enables businesses to cultivate expertise and in-depth understanding within a specific industry or niche. This specialization fosters...
05.16.2024
Game-Changing Tech SEO Lessons Learned
Paulo Andraus, host of the SEO Game Show, delves into game changing big tech SEO. In this conversation with Tyson Stockton, Paulo shares his perspectives on big tech SEO lessons he has learned in his career; he breaks some...
05.15.2024
Using SEO To Make Black Friday Successful
Paulo Andraus, host of the SEO Game Show, delves into the best practices for planning a Black Friday Sale. In this conversation with Tyson Stockton, Paulo shares his perspectives on strategies to bring users into a site, the currency of...
05.14.2024
Don't Be Evil: Google's Secret War
Josh Bachynski, Host of the SEO + AI Show, talks about the little-known story of Google's secret war to uphold its famous motto, ‘Don't be evil’. For many years, Google was seen as a champion of the small business owner,...
05.13.2024
The Future Of Google Search & Ethics
Josh Bachynski, Host of the SEO + AI Show, talks about ethical concerns arising from Google's dominance in the tech industry. Artificial intelligence (AI) is rapidly transforming the way we live, work, and interact with technology. In the realm of...
05.11.2024
Build A 7-Figure Business With A Single Keyword
Konrad Sanders, Founder and CEO of The Creative Copywriter, explores the power of keywords. Targeting only obvious keywords related to your product neglects opportunities based on the audience's pain points and desires. However, exploring keyword opportunities based on your target...
05.10.2024
The Future of Google Search
CEO at Previsible, Jordan Koene, delves into the evolution of Google's SERP and search products. In this episode with Benjamin Shapiro, Jordan shares his perspectives on Google's latest algorithm updates as well as his takeaways on where Google is in terms...
05.09.2024
Product And Service's Placement Bonanza
Tye DeGrange, CEO at Round Barn Labs, delves into the intricacies of Product and Service's Placement Bonanza. Connect With: Tyler Grange: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
05.08.2024
Affiliate Marketing Best Practices
CEO at Round Barn Labs, Tyler Grange discusses strategies for brands to maximize affiliate marketing efforts, emphasizing the importance of aligning with brand goals and understanding the target audience. He also delves into the potential of aligning SEO and affiliate...
05.07.2024
Leveraging Location-Based Exclusivity In SEO
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. People with hearing loss are typically looking for solutions close by, and the idea of traveling long distances for appointments can be a deterrent. This creates a challenge:...
05.06.2024
Making SEO Work For Audiology Clinics
Todd Dean, Founder of Zoolstra, delves into SEO for the audiology industry. Audiology clinics face a unique challenge in the digital marketing landscape. Many common tactics prioritize volume over quality, leading to low-value appointments. In contrast, an effective SEO strategy...
05.05.2024
B2B SEO vs B2C SEO
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, wraps up discussions on SEO in private equity firms. Whether it’s B2B marketing or B2C marketing, you’re dealing with humans. However, B2B SEO strategies adjusted to the fact that the buying...
05.04.2024
SEO At A PE Firm Vs In-House
VP of SEO & Content at Turn/River Capital, Micah Fisher-Kirshner, continues discussions on SEO in private equity firms. The day-to-day of a PE SEO is quite different from an in-house SEO. While in-house SEOs focus on driving search results for an...
05.03.2024
Surviving An Acquisition As An SEO
Micah Fisher-Kirshner, VP of SEO & Content at Turn/River Capital, discusses SEO in private equity firms. It’s natural to experience some level of anxiety during a merger or acquisition. To make the transition successfully, SEOs must be able to justify...
05.02.2024
Achieving Your SEO Growth Goals
Jessica Mehring, CEO at Horizon Peak Consulting, discusses strategies for achieving your SEO growth goals. SEO goals and content can sometimes feel like they're at odds with one another, on the one hand, marketers want to build content for human...

What's Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast about?

Download our free app to listen on your phone

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast episodes:

Leveraging Local Service Ads (LSA)

Leveraging Google Business Profile (GBP) For Service Area Business

Carving Out Meaningful SERP Real Estate

How Website Builders Do A Disservice To SEO Efforts

Strategic Schema

Creating Solid SEO Content Ideas

Making The Most Of Programmatic SEO

Structuring Your SEO Team For Scalable Success

Breaking Down Silos Internally To Get SEO Buy-in

Earned/Organic News Content Syndication As A Growth Strategy

A Technical Breakdown On How To Generate The Greatest Return On Ad Spend From Facebook Ads

Google Ads Vs Facebook Ads: Which Channel Is Right For Your Business

Embedding SEO Into Your Product & Engineering Teams

Leveraging Image Optimization In Your Holistic SEO Strategy

Successful Migrations Without Crushing Your SEO

Directing SEO Effectively At A Top Tier Media Company

Why And How To Run SEO Tests

Building An SEO Hypothesis To Validate Your Ideas

OMG: Google Search Data Leak

Understanding Competitive SEO Content Qualities

Building Effective SEO Topical Authority

Why YouTube Needs To Be Part Of Your SEO Strategy

Importance of building content for e-commerce sites

How To Say No In SEO

Stakeholder Management & Setting Expectations

Importance Of Controlling What You Allow To Be Indexed

International SEO Approach For Same-Language Markets

How AI Tools To Help With Your SEO

Conversational Search Impact The SEO Landscape

Generative AI's Impact On The Content Landscape

Google IO Vs OpenAI

Reputation SEO

The Key To Optimizing GenAI Search Engines

How The Enterprise Will Have To Adapt To Gen AI Search Engines

Thriving As A Latina Woman In A Male-Dominated Industry

Specialization Within Content Marketing

Game-Changing Tech SEO Lessons Learned

Using SEO To Make Black Friday Successful

Don't Be Evil: Google's Secret War

The Future Of Google Search & Ethics

Build A 7-Figure Business With A Single Keyword

The Future of Google Search

Product And Service's Placement Bonanza

Affiliate Marketing Best Practices

Leveraging Location-Based Exclusivity In SEO

Making SEO Work For Audiology Clinics

B2B SEO vs B2C SEO

SEO At A PE Firm Vs In-House

Surviving An Acquisition As An SEO

Achieving Your SEO Growth Goals