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EdSales Edge Show episodes
- Slow Burn Methods for Lead Generation in EdTech
Don’t miss the Catalyst at Penn GSE Innovation Summit on June 21st at the University of Pennsylvania. It’s a must-attend event for entrepreneurs in the education sector, filled with insights on advancing your business. Register now at https://mailchi.mp/gse.upenn.edu/catalyst-summit-2024
Welcome to today’s episode where we delve into the world of lead generation within the education industry. We'll explore a variety of strategies from quick social media ads to the slow and steady wins of SEO and relationship building. Join us as we navigate the complexities and discover sustainable methods for growth.
Lead generation in the education sector is both intricate and resource-intensive. This episode unpacks the challenges of deploying various methods like SEO, Facebook ads, and cold emailing. We highlight the importance of tailoring these methods to fit the unique needs of your business, especially when resources are scarce.
Takeaways:- Why supposedly “quick-fix” methods like social media posting and conference networking don’t actually work, and what to do instead.
- Find out what's stopping you from getting more leads and how to start booking in sales calls as soon as this week!
- Discover the Secrets of Hunting Methods and how these powerful strategies get leads faster and more efficiently than traditional approaches.
- Why Facebook Ads aren’t the holy grail of lead generation - and what my clients are doing instead to get booked out.
- The real problem with SEO and why you don’t have 6 months to wait for your business to start generating leads.
- Why you need both hunting and farming methods when generating leads and growing your business.
Chapters:
00:00 Introduction
02:13 Dissecting Lead Generation Challenges
04:17 Evaluating the Cost-Effectiveness of Various Marketing Methods
06:31 Understanding the Impact of Impersonal Outreach Techniques
09:39 The Role of Traditional Networking in Modern Lead Generation
12:57 The Strategic Use of LinkedIn for Direct Outreach
14:56 The Long-Term Benefits of Relationship Building
15:34 Transitioning to Sustainable Lead Generation StrategiesConnect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage18 min - How to sell to multiple stakeholders in the education space
In this episode, Josh discusses the importance of identifying the main stakeholders in the education space and how to sell to them effectively. He shares case studies of Brent and Katherine, who faced the challenge of determining who to sell to and how they overcame it. Josh emphasizes the need to focus on the benefits and transformation your solution can provide to the main stakeholder while also considering the benefits for other stakeholders. He also mentions the EdSales Elevation Experience and encourages listeners to join the community.
Takeaways- Identifying the main stakeholders in the education space is crucial for successful sales.
- Focus on the benefits and transformation that your solution can provide to the main stakeholder.
- Consider the benefits for other stakeholders and how your solution can positively impact them.
- Joining a community like the Ed Sales Elevation Experience can provide support and valuable insights for selling in the education space.
Chapters
00:00 Introduction
06:44 Focusing on Benefits and Transformation
11:09 Conclusion
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage13 min - Case Study with David Dvorkin
In this episode, Josh Chernikoff interviews David Dworkin, the CEO and founder of Hire Cause. They discuss David's experience in the Ed Sales Elevation Experience program and the impact it had on his business. David shares the challenges he faced before joining the program, including the difficulty of setting up consistent meetings with potential clients in the education sector. He also talks about his previous attempts to generate leads, such as attending conferences and sending cold emails. David explains how the Signature Solution, a key component of the program, has made his sales process more efficient and effective. He shares a success story from a conference where the Signature Solution received positive feedback from superintendents and helped him secure new clients. David quantifies the results by mentioning the number of successful meetings and the potential for expanding his business to new markets. He expresses his gratitude for the program and looks forward to implementing more strategies in the future.
Takeaways:
- Hear about the biggest lead generation challenges David faced before joining the Ed Sales Elevation experience and how he overcame them.
- Hear how David went from cold emailing and crickets to getting new leads, booking 10 new sales meetings, and expanding into a new district outside of New York for the first time…
- Discover David’s secret to killer presentations that have the room sitting on the edge of their seats and leaning in to hear more…
- And learn why having a cohort of like minded entrepreneurs can make all the difference!
If you’ve been wanting more leads in your business…
Or if you’ve ever wondered if Ed Sales Elevation Experience is for you, then you gotta hear this!Chapters
00:00 Introduction and Background
01:07 Challenges Before Joining Ed Sales Elevation Experience
05:28 Resistance and Skepticism from the Team
07:16 Experience in the Ed Sales Elevation Experience Cohort
08:51 Success Story at ERDI Conference
11:13 Efficiency and Effectiveness of the Signature Solution
13:53 Quantifying the Results
15:37 Continued Success and Future Updates
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage16 min - Transforming your LinkedIn profile into a sales page
In this episode, the host discusses how to transform a LinkedIn profile into a sales page that generates more leads. The importance of having a professional and engaging profile picture is emphasized, as it sets the tone for others to perceive you. The headline is highlighted as a hook that captures attention and showcases how you can help your ideal client. The summary section is an opportunity to showcase the value you bring and how you can make a difference. Other sections such as the link, featured, experience, and education sections are also discussed.
In this episode you will discover:
- Why having a strong LinkedIn profile is critical, especially in the EdTech industry… if you want to boost your credibility and get clients with more ease.
The #1 mistake most people make with their LinkedIn Profile that’s costing them leads and sales… and how to fix it! - Why just listing your skills and work experience is not enough and what you need to say if you want to book more sales calls!
- The step-by-step approach I take all my clients through to transform their LinkedIn profile into a sales page….
- How to write a headline that has your ideal clients reaching out to work with you!
- 3 powerful highlights to include in your featured section to attract high-quality leads instantly.
PLUS learn my simple method for getting more endorsements on LinkedIn… to boost your credibility and position you as the go-to expert in your field!
Chapters
00:00 Introduction
01:19 Importance of LinkedIn Profile
04:17 Profile Picture and Headline
05:14 Summary and About Section
07:58 Utilizing the Link Section
08:56 Summary and About Section
10:24 Featured Section
13:19 Experience and Education
14:17 Community and Skills
15:45 Recommendations and Engaging Content
16:16 Call to Action
Connect With Me:LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
Instagram: https://www.instagram.com/joshuadcdc/
Website: https://JoshChernikoff.comConnect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage17 min - Why having a strong LinkedIn profile is critical, especially in the EdTech industry… if you want to boost your credibility and get clients with more ease.
- The most powerful tool to connect with your ideal clients
Summary
In this episode, Josh Chernikoff discusses how to confidently start conversations with potential clients that lead to booking more calls. He addresses the challenge of initiating conversations and offers strategies for building rapport and making connections. Josh emphasizes the importance of offering value and following up with potential clients. He provides tips for opening conversations, such as starting with a warm personalized greeting and getting people talking about themselves. Josh also highlights the value of creating a supportive community and helping clients get comfortable with initial conversations. He invites listeners to join the Ed Sales Elevation Experience and emphasizes the transformative impact of starting conversations.
Takeaways- Discover your most powerful tool to connect with your ideal clients in a natural and comfortable way.
- My #1 tip for initiating conversations that flow naturally and lead to results: like booking more sales calls and wanting to know how to work with you!
- Find out 5 things I do when reaching out to cold leads… that gets results.
- One tool you MUST have if you want to stay on top of your leads, build strong relationships and convert them into happy clients…
- PLUS hear real-life examples, like Katherine's story about how she finally felt confident to reach out and connect with an ideal client… that booked a sales call effortlessly.
Chapters00:00 Introduction and the Challenge of Starting Conversations
02:21 Building Rapport and Making Connections
03:19 Offering Value and Follow-up
05:15 Tips for Opening Conversations
07:30 Creating a Supportive Community
08:28 Helping Clients Get Comfortable with Initial Conversations
09:28 Joining the Ed Sales Elevation Experience
10:07 The Impact of Starting Conversations
11:22 Conclusion and Call to Action
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage13 min - Why you need a signature solution to generate more leads and close more sales!
Summary
In this episode, Josh Chernikoff discusses the importance of having a Signature Solution to generate more leads and close sales faster. He emphasizes the need for clear communication of value and the challenges entrepreneurs in the education space face in this regard. Josh explains that a Signature Solution is a clear visual roadmap that outlines the steps to take clients from where they are to where they want to be. He highlights the benefits of having a Signature Solution, such as standing out in a crowded market and building trust and credibility. Josh shares success stories of individuals and companies who have leveraged their Signature Solution to achieve success.
Takeaways:
- Explore how your signature solution establishes you as an authority in your niche.
- Discover how a signature solution sets you apart from the competition.
- Hear about how a signature solution helped my client get a grant
- Discover how your signature solution makes you the obvious choice for clients.
- Learn how a clear signature solution boosts your confidence.
- Learn how to captivate your audience and avoid using boring PowerPoint presentations.
Chapters:
00:00 Introduction
01:17 The Importance of Clearly Communicating Value
03:22 Components of a Signature Solution
05:00 Phases of a Signature Solution
06:19 The Benefits of a Signature Solution
09:12 The Magic of a Clear Visual Roadmap
10:19 The Unique Framework of a Signature Solution
12:18 Success Stories of Using a Signature Solution
14:05 Joining the EdSales Elevation Experience Program
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage16 min - How to promote your services and products in the education space without feeling icky or salesy
In this episode, Josh Chernikoff discusses the challenge of promoting oneself without feeling salesy or inauthentic. He shares his personal experience with imposter syndrome and how he overcame it. Josh also addresses common fears and challenges faced by entrepreneurs and provides tips to overcome the fear of self-promotion. He emphasizes the importance of not comparing oneself to others and highlights the value of building genuine connections and participating in communities. Additionally, he introduces the concept of using LinkedIn as a sales funnel and invites listeners to join a LinkedIn workshop.
Chapters
00:00 Overcoming Imposter Syndrome
03:32 Common Fears and Challenges
05:16 Don't Compare Yourself to Others
06:09 Tips to Overcome the Fear of Promotion
13:01 Using LinkedIn as a Sales Funnel
14:20 LinkedIn Workshop
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage17 min - Growing MyOwl: LinkedIn Strategies for EdTech Startup Growth
In this conversation, Josh Chernikoff and Brent Newton discuss the power of LinkedIn for business growth and networking. They highlight the evolution of LinkedIn from a resume platform to a sales funnel and emphasize the importance of improving LinkedIn profiles. The conversation also covers the challenges of consistently posting on LinkedIn and the value of building a supportive community. They explore the potential of LinkedIn groups and the impact of LinkedIn on business opportunities. The conversation concludes with tips for success on LinkedIn and the announcement of a LinkedIn workshop to boost professional presence.
Takeaways:
- LinkedIn is a powerful platform for business growth and networking.
- Improving LinkedIn profiles is crucial for leveraging the platform effectively.
- Consistently posting on LinkedIn can be challenging but is essential for building a presence.
- Building a supportive community on LinkedIn can provide valuable connections and opportunities.
- Engaging with LinkedIn groups can be beneficial for targeted networking.
- LinkedIn can open doors to new business opportunities and partnerships.
- Taking small steps and being consistent on LinkedIn can lead to increased confidence and clarity.
- Attending a LinkedIn workshop can help boost professional presence and lead generation.
- Customizing LinkedIn to suit individual preferences and goals is key to success.
Chapters:
00:00 Introduction to LinkedIn and its Evolution
02:21 Using LinkedIn for Business Growth
04:26 Improving LinkedIn Profiles
06:31Consistently Posting on LinkedIn
08:35 Building a Community on LinkedIn
09:28 The Value of a Supportive Community
10:28 Engaging with LinkedIn Groups
13:45 The Impact of LinkedIn on Business Opportunities
14:03 The Turning Point in Recognizing the Importance of LinkedIn
15:49 Commenting on Competitors' Profiles
19:49 Tips for Success on LinkedIn
21:22 Gaining Confidence and Clarity on LinkedIn
23:54 Using LinkedIn Workshop to Boost Professional Presence
25:44Making LinkedIn Work for You
26:28 Appreciation and Closing Remarks
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage27 min - How do you use LinkedIn to get leads for education business?
In this episode, Josh Chernikoff discusses how to effectively use LinkedIn for lead generation in the education industry. He debunks common myths about LinkedIn and provides tips on optimizing your profile to attract the right audience. Josh emphasizes the importance of nurturing connections and leveraging social proof through testimonials. He also invites listeners to join a LinkedIn workshop to transform their profiles and improve their lead-generation strategies.
Takeaways:
- My journey with LinkedIn and how I used it to start and sell a successful education business…
- How I went from a no-one to a leader in education after transitioning from a career in TV and broadcasting…
- Why most entrepreneurs are burning out creating content and what they should be doing instead...
- The #1 mistake killing your LinkedIn leads and how to fix it
- The top 4 myths about LI and how to actually succeed with it in Lead Generation…
- Why LI should be your go-to platform IF you want more leads for your education business...
Chapters:
01:00 LinkedIn for Lead Generation
03:12 Using LinkedIn to Establish Credibility
05:09 Debunking Myths about LinkedIn
09:04 You Don't Have to Create Content to Get Clients
13:11 Nurturing Connections on LinkedIn
14:35 The Power of Testimonials
18:03 Optimizing Your LinkedIn Profile
19:10 The Importance of Social Proof
22:00 LinkedIn Workshop to Transform Your Profile
23:21 Conclusion
Join Us:
- Join our Community: https://edsaleselevation.mn.co/share/1QFYMSMHyPbzxbF0?utm_source=manual
- Sign up for the LinkedIn Workshop: joshchernikoff.com/linkedin
- Social:
- LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
- Facebook: https://www.facebook.com/joshua.chernikoff/
- Instagram: @joshuadcdc
- Instantly affiliate link: https://instantly.ai/
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage23 min - Breaking Free from Traditional Goal Setting Methods with Rose Hastreiter
In this episode of Breaking the Grade, host Josh Chernikoff is joined by guest Rose Hastreiter to discuss breaking free from traditional goal setting. They explore the difference between goal setting and achieving goals, the importance of designing the experience of success, and the power of the past tense in goal setting. Rose shares actionable tips for goal setting and achievement, including writing down the desired experience, separating task-focused time from people's time, and breaking tasks down into smaller actions. They also discuss the power of LinkedIn for lead generation and announce an upcoming LinkedIn workshop.
Takeaways:- Discover the insanely simple 3 step method to setting goals that stick… and that transform your life or business!
- Learn why most goal-setting fails and what to do instead.
- Get the inside scoop into what my goals for this year and how I’m going to achieve it.
- Learn how to build a vision-to-action path and get your team aligned with it!
- And hear more about setting powerful lead generation goals to grow your business with more ease!
Chapters:00:00 Introduction and Breaking Free from Traditional Goal-Setting
04:20 Guest Introduction: Rose and Her Background
05:32 The Difference Between Goal Setting and Achieving Goals
07:15 Making the Goal Experience Real for Your Brain
09:19 Using the Power of the Past Tense in Goal Setting
11:09 Designing the Future State and Working Backwards
13:41 Actionable Tips for Goal Setting and Achievement
18:32 Transition to Commercial Break
19:00 Lead Generation and the Power of LinkedIn
25:13 LinkedIn Workshop Announcement
28:45 Rose's LinkedIn Journey and Transformation
31:03 Using LinkedIn for Lead Generation
33:09 Conclusion and Closing Remarks
Notes:Join our Community: https://edsaleselevation.mn.co/share/1QFYMSMHyPbzxbF0?utm_source=manual
- Sign up for the LinkedIn Workshop: joshchernikoff.com/linkedin
- Social:
- LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
- Facebook: https://www.facebook.com/joshua.chernikoff/
- Instagram: @joshuadcdc
Connect with Josh Chernikoff
Founder, Edsales Revenue Machine
Host, Edsales Edge Show🔗 LinkedIn: https://www.linkedin.com/in/joshuachernikoff/
📘 Facebook: https://www.facebook.com/joshua.chernikoff
📸 Instagram: https://www.instagram.com/joshuadcdc/📩 Email: [email protected]
Join the Edsales Entourage
Get closer to the conversations, strategies, and operators inside the ecosystem:
👉 https://www.skool.com/entourage30 min
About EdSales Edge Show
From the publisher's feed
EdSales Edge is the strategy podcast for education founders, consultants, operators, and leaders selling into education.
For years, this show was known as Breaking the…
Grade, a space to challenge the status quo in education and think differently about how change actually happens. That mission hasn’t changed.
But the work has.
But the work has.
Over time, one thing became clear:
Education founders don’t just need inspiration.
They need clarity.
They need real strategies for selling into schools.
They need predictable ways to generate leads.
And they need to understand how trust is built in a system that doesn’t move fast, and doesn’t give many second chances.
EdSales Edge was rebuilt to match that reality.
Hosted by Josh Chernikoff, a two-time education founder who’s built and exited companies in this space, the show breaks down how selling into education actually works—across B2C, B2B, B2B2C, and B2E—always through the lens of how education institutions really make decisions.
This is not a show about hacks, shortcuts, or quick wins.
Education doesn’t work that way.
On EdSales Edge, you’ll hear:
- Real strategy for selling into education systems
- Conversations with education decision-makers who explain how buying actually happens from the inside
- Stories from founders, CEOs, and operators who’ve built real traction selling into schools—what worked, what didn’t, and what actually moved deals forward
- Teachings from the EdSales Elevation Experience, the system used to help education founders move from unclear and invisible to trusted and in demand
You’ll learn how to:
- Define your Perfect Client
- Pull the right credibility lever
- Move from being hidden… to trusted… to building a real lead engine
Josh is joined by his good friend and mentor, John Gamba—Director of Innovative Programs and Entrepreneur-in-Residence at Penn GSE, and a former education founder who’s led companies through real growth and successful exits. John brings the institutional lens, shaped by years inside districts, universities, and education systems, seeing how decisions get made when the doors are closed and what earns trust over time.
Together, they sit on both sides of the table, the builder side and the system side, so the show stays grounded in reality, not sales theory.
If you sell into education and you’re tired of guessing,
guessing who to talk to,
guessing how decisions get made,
guessing why interest doesn’t convert—
this show is built for you.
EdSales Edge
Clarity. Credibility. Real traction.
If you sell into education, this is where you earn your edge.