EdTech Elevated

In this episode of EdTech Elevated, guest host Dr. Mike Moore chats with J.T. Allen, Founder, President, and CEO of myFootpath, a leading EdTech company that is redefining higher education. J.T., who originally co-founded the company with his mother, reveals how myFootpath is tackling the challenge of re-engaging the 50 million Americans with some college experience but an incomplete degree. Additionally, J.T. explains what tech tools are being utilized by myFootpath and how their multi-tiered system is aiding adult learners that are stuck in the complex processes introduced by academic institutions. Tune in for a fascinating look at the future of educational re-engagement and myFootpath's impact on over 27,000 students.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:00 Introduction to EdTech Elevated

00:34 Host Introduction: Dr. Mike Moore

01:09 Guest Introduction: JT Allen

01:55 Founding Story of My FootPath

05:07 The Challenge of Reengaging Adult Learners

06:52 Details on Operation Reengage

08:25 MyFootpath's Complementary Approach to Institutional Resources

09:25 Tips for Adult Learners: Getting Back to School

10:41 Partner In Publishing Video Services

11:14 Operation Graduate: Leading Students Across the Stage

12:34 Success Story: Northern Arizona University

16:32 Tailoring Solutions for Academic Institutions

19:47 Opportunity Assessment for Institutions

22:00 Partner in Publishing Marketing Services

22:37 How MyFootpath Leverages Technology

24:24 MyFootpath's Upcoming Projects and Pilots

27:05 New Opportunities for Institutions

29:33 Connecting with My FootPath

30:39 EdTech Elevated Closing Remarks

Resources:

J.T. Allen｜Linkedin

myFootpath.com

Partner in Publishing

Mike Moore | LinkedIn

Join Mike Moore, seasoned Academic Researcher and Senior Project Manager at Partner in Publishing, as he sits down with Lisa March, the visionary Founder and President of the company. In this enlightening episode, they tackle the complexities of marketing in the EdTech sphere and dissect the critical components of an effective go-to-market strategy. Lisa delves into the crucial need to integrate sales and marketing efforts to adeptly communicate the value of educational technologies to a broad range of stakeholders. Additionally, she underscores the vital role that agencies like Partner in Publishing play in navigating EdTech companies through market intricacies and setting new industry standards. Get ready to uncover deep insights on how data informs marketing decisions, the growing importance of social proof, and the strategic impact of content.

Sponsored by Partner in Publishing:

PartnerInPublishing.com

Bookmarks:

00:00 Introduction and Setting the Stage

2:50 How Partner in Publishing (PIP) Began

6:14 The Role of Agencies in Redefining the EdTech Market

6:45 Market Development Powers Sales

7:34 Impact of COVID-19 on EdTech Marketing

8:54 The Role of Data in Marketing

12:10 Comprehensive Marketing Strategies

15:26 Future of EdTech and PIP's Role

15:42 Social Proof and Content Creation

18:26 Organic Marketing Approach

19:27 Importance of SEO and digital ads

20:07 Integrated Marketing Efforts

20:55 Your Content Shouldn't Always be Promotional

23:04 Scalability with Agency Support

24:41 Tailored Marketing Strategies

25:38 Elevating Leadership with the Right Team

28:15 Client Diversity and Success Stories

29:04 The Role of Sales and Marketing Integration

29:51 Embedded Agency Partnership

30:13 The Concept of "Everyone is a Publisher"

32:42 Closing Remarks

Resources:

Partner in Publishing

Lisa March | LinkedIn

Mike Moore | LinkedIn