EdTech Elevated

What happens when marketing leads with empathy, deep listening, and a genuine commitment to student outcomes? In this episode, Lisa March sits down with Nicole Dingley, VP of Marketing at Ad Astra, to explore how customer advocacy can fuel pipeline growth, shape marketing efforts, and build lasting partnerships in higher ed.

From uncovering real challenges facing institutions to translating those insights into meaningful marketing and product direction, Nicole offers a practical and mission-driven approach to connecting with customers. Along the way, she also explores how something as foundational as course scheduling can influence equity and accessibility—and why listening is one of the most powerful tools in any marketer's playbook.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:39 - Lisa introduces Nicole and highlights her early achievements in sales at Wiley.

03:07 - Nicole defines customer advocacy and explains how it shaped her $2M territory.

04:15 - Discovering her dream role: Nicole's pivot into customer success marketing

07:15 - Why customer advocacy marketing is essential in the age of AI

09:02 - What Ad Astra does and how course scheduling impacts equity and student outcomes

11:32 - Partner in Publishing's Digital Marketing Services

12:35 - Why customer feedback was key to tackling inefficiencies in course scheduling

14:40 - Using community and benchmarking data (Higher Education Scheduling Index) to guide marketing

17:37 - Ad Astra's annual Aspire Conference and how it fosters customer learning and engagement

19:20 - The link between scheduling equity and breaking cycles of poverty

21:18 - Multi-channel marketing strategies: community, associations, and roadshows

23:30 - Partner in Publishing's Video Services

24:40 - Nicole's love for content marketing and how it supports student-centered solutions

26:32 - Navigating complex sales and tailoring content for multiple campus stakeholders

29:52 - Nicole's favorite marketing tool: Influitive - for building community and content

30:39 - Career advice: shifting from individual contributor to collaborative leader

32:12 - What excites Nicole about EdTech marketing and the mission behind her work

34:22 - Reflections on the partnership with Partner in Publishing and scaling with confidence

Resources:

Lisa March

Nicole Dingley

Partner in Publishing

Ad Astra

Leading with Noble Purpose by Lisa McLeod

Selling with Noble Purpose by Lisa McLeod

Influitive - Customer advocacy SAAS

In this episode of EdTech Elevated, Lisa March sits down with Mike Hale, Ph.D., Chief Learning Officer at VitalSource, to explore the evolving role of AI in education. Mike shares how VitalSource is leveraging AI to accelerate learning, support faculty, and scale evidence-based practices grounded in learning science. From intelligent tutoring systems to real-time decision-making data, he explains how AI tools can enhance—not replace—effective teaching and learning. They also discuss common misconceptions about AI promoting "lazy learning" and the importance of human oversight in maintaining quality and rigor. As Mike puts it, the way people learn hasn't changed—but the tools available to help them have improved dramatically. He also gives us a look into the near future, forecasting both an explosion and eventual refinement of AI tools in edtech. Whether you're an educator, administrator, or tech innovator, this conversation offers practical insights into where education is heading—and what we should be paying attention to now.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:38 - Introduction: Lisa March welcomes Mike Hale, Ph.D, Chief Learning Officer at VitalSource.

01:08 - VitalSource's role in connecting learning content providers, institutions, and faculty.

03:19 - AI in learning materials: Using AI to enhance courseware and support student learning.

04:24 - Challenges of AI adoption: Faculty vs. student use; need for responsible, ethical AI integration.

05:15 - Bringing faculty up to speed on AI: Training, experimentation, and critical thinking.

6:35 - The Digital Education Council's Five Dimensions of AI Literacy.

09:12 - Promising AI tools for education: Examples like Khanmigo, Coursemojo, and VitalSource's interactive tools.

13:50 - Applying Isaac Asimov's insight: AI should enhance, not replace, human thinking.

14:49 - The Doer Effect: Active engagement multiplies learning, and AI accelerates this.

15:40 - Tutor model revisited: AI-powered personalized questioning inspired by Plato's Dialogues and The Republic.

18:10 - Institutional policies on AI: Need for evaluation and approved AI tool lists to ensure responsible adoption.

20:25 - What AI trends will shape the edtech space in the next 6 to 12 months?

21:50 - Human learning remains constant; AI boosts speed and productivity when used thoughtfully.

23:29 - What AI-driven tools and innovations is VitalSource developing for higher education?

24:47 - Leveraging VitalSource's data to inform smarter course material decisions.

26:03 - Excitement for scalable adaptive learning and strong partnerships ahead.

Resources:

Lisa March

Michael Hale

Partner in Publishing

VitalSource

Digital Education Council AI Literacy Framework

https://www.nu.edu/In this episode of EdTech Elevated, Lisa March speaks with Dr. Federica Fornaciari, Academic Program Director at National University, about the ethical implications of AI in education. Dr. Fornaciari explains how AI tools not only solve problems but often redefine them, shifting the focus from critical thinking and creativity to engagement metrics and measurable outcomes. She highlights the importance of ethical AI development, urging creators to anticipate unintended consequences, address bias, and design systems that prioritize student privacy, autonomy, and equitable access.

The conversation explores the risks of commodifying student data and the need for transparency and accountability in EdTech. Dr. Fornaciari emphasizes that AI-powered educational platforms should inspire curiosity and deeper learning rather than simply maximize engagement. She encourages EdTech developers to collaborate with educators, ethicists, and policymakers from the outset to ensure technology supports meaningful learning experiences.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:00 Introduction to EdTech Elevated

01:00 Introducing Dr. Federica Fornaciari

01:24 AI in Education: Solving Problems or Redefining Them?

03:09 Unintended Consequences of AI in Learning

03:50 Bias in AI: Whose Values Shape the Tools?

04:30 The Portfolio of Risks Approach in AI Development

05:09 Democratization of AI: Opportunity and Responsibility

06:05 Ethics in AI: Shaping Minds, Not Just Learning Experiences

07:47 Balancing Accuracy vs. Engagement in AI Tools

10:00 Autonomy and Equality: AI's Double-Edged Sword

12:02 How AI Can Widen or Bridge Educational Gaps

13:44 Commodification of Privacy: How Data Becomes Currency

15:26 AI and the Erosion of Privacy in Education

18:03 Data Responsibility: Trust, Consent, and Security in EdTech

20:42 Securing Student Data: Privacy by Design Principles

22:56 The Engagement Trap: Motivation vs. Clicks in AI Learning

28:57 Ethical AI Development: Transparency, Fairness, and Collaboration

31:48 Dr. Fornaciari's Teaching Approach: Preparing Students for AI Challenges

34:00 The Evolving Role of Educators in an AI World

36:25 Final Thoughts and Looking Ahead

Resources:

Lisa March

Federica Fornaciari, Ph. D.

Partner in Publishing Website

National University Website

In this episode of EdTech Elevated, Jeff Rucker, Vice President of Content Marketing at Partner in Publishing, sits down with Lindsay Semevolos, a video content strategist and senior project manager, and Renée Kennedy, a video marketing strategist at PIP, to discuss the power of video in EdTech. They explore the evolution of video production, from tutorials and testimonials to high-profile video shoots, and share insights on how brands can leverage video for engagement and impact.

The conversation covers the latest trends in video marketing, the rise of short-form content, and the growing role of podcasts in digital strategy. Lindsay and Renee also reveal behind-the-scenes details from some of their most exciting projects, including a video presentation for a high-profile public figure. They highlight the importance of strategic storytelling, audience engagement, and adapting to emerging platforms like TikTok and LinkedIn.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:00 Introduction to EdTech Elevated

00:24 Host Introduction: Jeff Rucker

01:09 Guest Introductions: Lindsay Semevolos & Renée Kennedy

02:58 The Evolution of Video at Partner in Publishing

04:48 PIP's Approach to Video Production & Workflow

05:20 The Role of Technology in Video & Podcast Production

07:23 Types of Videos Clients Request: Explainers, Tutorials & Testimonials

09:04 Onsite Video Shoots: Planning, Execution & Benefits

11:36 Challenges of Onsite Video Production

13:31 Favorite Video Projects & Behind-the-Scenes Stories

15:51 High-Profile Video Projects & Industry Impact

17:27 Trends in Video Marketing & The Rise of Short-Form Content

19:56 The Role of Long-Form Video & Podcasting in Digital Strategy

23:06 How Video Enhances Digital Marketing & Engagement

24:29 Should EdTech Brands Use TikTok & LinkedIn?

26:42 The Impact of Video on Brand Storytelling & Marketing Strategy

27:19 EdTech Elevated Closing Remarks

Resources:

Jeffrey Rucker

Renée Kennedy

Lindsay Semevolos

Partner in Publishing Website

In this episode of EdTech Elevated, Lisa March, President and Founder of Partner in Publishing, sits down with Leigh Newsome, Partner at Hoola Hoop and adjunct professor at NYU. They discuss how EdTech companies can navigate the complexities of technology leadership and scale successfully. Leigh shares his journey from Silicon Valley engineer to CEO and advisor, offering valuable insights on optimizing tech teams, managing technical debt, and making strategic decisions that align with a company's mission and vision.

The conversation explores challenges in outsourcing, the growing role of AI in EdTech, and how to assess and integrate new technologies during mergers and acquisitions. Leigh also highlights the importance of transparent communication between CEOs and CTOs and shares how Hoola Hoop's multidisciplinary team supports C-level leaders through coaching, due diligence, and tailored advisory services.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:06 - Introduction to EdTech Elevated

00:22 - Leigh Newsome's Background and Role

01:31 - Leigh's journey to Hoola Hoop and CTO Leadership

05:09 - Challenges in Technology Leadership

07:42 - AI's Impact on EdTech

10:18 - Supporting Pre-Revenue Companies

13:03 - Due Diligence for Investors and M&A

16:45 - Outsourcing and Tech Team Management

19:20 - CEO and CTO Collaboration

25:10 - Hoola Hoop Team Overview

27:12 - Closing Remarks

Resources:

Leigh Newsome

Lisa March

Hoola Hoop

Partner in Publishing

In this episode of EdTech Elevated, Lisa March, President and Founder of Partner in Publishing, interviews Jonathan Abrams, Managing Director and Senior Search Partner, to discuss current trends and challenges in the EdTech hiring landscape. They explore the post-COVID shift in funding, emphasizing the need for mission-critical solutions for companies to thrive. Jonathan shares insights on effective recruiting strategies, including the importance of storytelling for candidates, process velocity for clients, and cultural alignment in hiring. The conversation highlights the growing due diligence by candidates, the appeal of established companies over startups, and the evolving expectations around work-life balance. Jonathan also discusses innovative recruitment solutions like fractional recruiting to help companies scale effectively. The episode underscores the value of industry-specific expertise in connecting top talent with organizations, ensuring long-term success for both employers and employees.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07 - Introduction to EdTech Elevated

00:56 - Jonathan Abrams' Background and Role

01:51 - Challenges in EdTech Hiring and Growth

03:14 - Storytelling for candidates

06:07 - Roles and Specializations in Recruitment

07:58 - Startup Challenges and Candidate Concerns

16:46 - Work-Life Balance and Cultural Fit

19:50 - Importance of Communication in Recruitment

22:10 - Value of Industry-Specific Recruiting Expertise

26:10 - Closing Remarks

Resources:

Jonathan Abrams

Lisa March

Partner in Publishing Website

In this episode of EdTech Elevated, host Allison Langley speaks with Marsha Gordon and MJ O'Leary, co-founders of SHATTR, a network and immersive leadership experience designed to support and elevate women into executive roles. They discuss the unique challenges and systemic barriers women face in leadership, introducing SHATTR's approach, which combines skill-building, mentorship, and a strong community to help women thrive. Marsha and MJ also touch on SHATTR's "Get Clear, Get Free, Get Going" framework, designed to build confidence and break through personal and professional barriers. This conversation is an inspiring look at empowering women leaders to rise with resilience and purpose in today's corporate world.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07 - Introduction to EdTech Elevated

00:39 - Host Introduction: Allison Langley

01:09 - Guest Introduction: Marsha Gordon and MJ O'Leary from SHATTR

02:27 - Founding story of SHATTR

02:42 - Marsha Gordon's journey in psychology and leadership development

04:28 - MJ O'Leary's background and motivation

05:58 - Overview of SHATTR as a leadership experience for women executives

07:35 - Unique aspects of SHATTR: personal growth, community, and wellbeing

09:53 - SHATTR's approach to diverse networking ("Outside" perspective)

12:54 - SHATTR app's role in community connectivity

16:34 - Skill development framework in SHATTR: "Get Clear, Get Free, Get Going"

18:49 - Addressing impostor thoughts and building confidence

20:43 - Redefining "Impostor Syndrome"

23:16 - Book club on The Confidence Code and cross-cohort learning

36:48 - Steps organizations can take for inclusivity and women's leadership

39:01 - Flexible work policies and supporting women's unique leadership styles

34:50 - SHATTR's growth vision and community impact goals

51:10 - Aha moments: Transformational stories from SHATTR members

Resources:

Marsha Gordon

MJ O'Leary

SHATTR

Allison Langley LinkedIn

Partner in Publishing Website

Basima Tewfik MIT page

Simon Sinek Leadership Qualities

World Economic Forum Study (Gender Gap)

Simon Sinek Understanding Empathy Ted Talk

Babble Effect Video Adam Grant

In this episode of EdTech Elevated, host Dr. Mike Moore interviews Allison Langley, a marketing manager and content strategist at Partner in Publishing. They discuss the importance of aligning sales and marketing teams to drive business growth, emphasizing clear communication and shared goals. Allison draws from her background in content strategy and the investment industry to highlight how breaking down silos between teams is crucial for success. The conversation explores the role of sales enablement tools, such as competitor analyses, and the need for targeted, value-driven content. Allison also underscores the benefits of partnering with a marketing agency for diverse insights and strategy enhancement. Lastly, she emphasizes the power of storytelling in marketing, advising professionals to craft clear narratives that resonate with their audience.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:05: Intro to EdTech Elevated

00:37: Host Introduction: Dr. Mike Moore

01:12: Guest Introduction: Allison Langley

03:33: Importance of Sales and Marketing Alignment

05:10: Breaking Down Silos

06:17: Impact of Digital Marketing Tools

07:59: Sales Enablement Tools Explained

09:58: Creating Value-Driven Content

12:06: Understanding the Customer Journey

13:49: Advantages of Working with an Agency

16:57: Maintaining Brand Voice in Copy

19:15: Challenges and Opportunities in EdTech

20:47: Leveraging Cross-Industry Experience

22:58: The Power of Storytelling

Resources:

Allison Langley LinkedIn

Mike Moore LinkedIn

Partner in Publishing Website

In this episode of the EdTech Elevated, host Dr. Mike Moore interviews Dr. Brad Piazza, Provost and Vice President of Academic Affairs at Waukesha County Technical College. Dr. Piazza discusses WCTC's transition to an 8-week academic calendar, which has led to improved student completion rates. He also shares how WCTC is leveraging educational technology and data analytics to make data-driven decisions about program offerings and costs. Additionally, Dr. Piazza talks about WCTC's new Associate of Applied Science degree in Artificial Intelligence, one of the first of its kind at the two-year college level. The conversation also touches on the role of educational technology in the accreditation process and additionally how institutions may use AI to help in the accreditation process.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07: Intro to EdTech Elevated

00:39: Host Introduction: Dr. Mike Moore

01:13: Guest Introduction: Dr. Brad Piazza

02:20: Brad's Journey in Higher Education

05:02: Switching to an 8-Week Academic Calendar

14:39: Know the Problem Before Throwing Technology at It

15:23: EdTech is a Business

16:39: What's the cost?

17:46: Technology for Student Support

19:34: Evaluating Program Costs

19:58: The Need for Day-One Access to Course Materials

21:37: Mike's Love for Course Materials

22:02: Can Institutions Do It Themselves?

23:11: Using External Solutions for Complex Needs

24:34: Opportunity Costs and Strategic Partnerships

25:37: WCTC's Unique Initiatives in Artificial Intelligence

28:58: The Fear Around AI

32:47: Closing Remarks

Resources:

Brad Piazza LinkedIn

WCTC

WCTC AI Programs

Mike Moore | LinkedIn

Partner in Publishing

In this episode of EdTech Elevated, Dr. Mike Moore engages in a compelling conversation with Dr. Jonathan Gyurko, President and Founder of the Association of College and University Educators (ACUE), about the transformative power of quality teaching in higher education. Dr. Gyurko underscores the critical need for a national movement focused on enhancing teaching practices, highlighting that while faculty are often trained as researchers, they are rarely trained in effective pedagogy. This lack of focus on teaching quality directly impacts student engagement, persistence, and graduation rates. The discussion also explores how educational technology, including artificial intelligence, can play a vital role in supporting faculty development and improving the teaching and learning experience. Dr. Gyurko introduces the concept of 'publicization,' which aims to redefine the public versus private interests in education, advocating for educational policies that prioritize the common good and ensure accessibility and quality for all students. The episode concludes with a thought-provoking dialogue on the evolving meaning of being an educated American in the 21st century, arguing for a holistic approach that integrates access, affordability, and a commitment to high-quality teaching, thereby fostering an education system that prepares students not just for the workforce but also for thoughtful, engaged citizenship.

Sponsored by Partner in Publishing:

https://partnerinpublishing.com/

Bookmarks:

00:07: Introduction to EdTech Elevated

00:38: Host Introduction: Dr. Mike Moore

01:13: Guest Introduction: Dr. Jonathan Gyurko

02:30: Professors Aren't Taught How to Teach

04:43: The Need for NHETC

05:07: ACUE's Mission

11:06: Partner in Publishing's Marketing Services

11:44: How EdTech Has Influenced Teaching and Learning

13:01: ACUE's New AI Quick Series

14:39: What it Means to be an Educated American

19:32: Examination of Declining Public Confidence in Higher Education

23:04: Partner in Publishing's Video Services

23:39: Dr. Gyurko's Book, "Publicization"

32:35: The Role of Technology in Enhancing Public Education and Community Engagement

34:57: EdTech Elevated Closing Remarks

Resources:

Jonathan Gyurko | LinkedIn

ACUE

Publicization: How Public and Private Interests Can Reinvent Education for the Common Good

Mike Moore | LinkedIn

Partner in Publishing