Educate Plus

How has marketing evolved over the last year? What is normal in a post COVID environment. Huma Cheema (Canberra Grammar School)Kelly Mancey (Pymble Ladies’ College) and Geoff Anderson (Sonic Sight) will discuss how school marketing has changed and the different ways video is being used.

As we move beyond COVID what are the challenges and opportunities in regards to engaging with our Alumni? Sandy Goddard (Canberra Grammar School) and Dionne Molina (Hunter Valley Grammar School) review their plans for 2021.

'The Enrolment Interview: strategies and techniques' There were a lot of valuable key take away's from this session. Our three presenters shared their experience and ideas for effective interview techniques and Admissions processes.

Part 1: The Challenge

The challenges schools face when managing and processing applications

Why online applications will be the new norm within next 2 years

How instant analytics plays a critical part in achieving key goals for your school

Part 2: The Solution – Exclusive Launch

As this exclusive event, we are thrilled to have Enquiry Tracker launch their latest product Apply, the admissions solution of your dreams! Do not miss out on this opportunity to be at the forefront of this sector and learn about the latest product to simplify the admissions process.

with The Mentor Evolution - a brief Q & A session

As we find ourselves still working remotely or adjusting to reintegration its great to talk about some of the wins and losses and some of the permanent changes to the way we work in advancement.

A discussion on whether there is a need for school expos? What is the way of the future? Will everything be virtual or is there value in F2F?

Following on from Part 1, this session focusses on achieving maximum impact with Alumni and donor communications.

Discussion topics:

Maximising limited resources

Creating inspiring annual giving comms

The Print vs Electronic debate

How often should we communicate?

The Power of Segmentation

What to measure

Final tips for driving two-way engagement

Join us for the second of our two part Alumni SIG as we develop our ideas from Part 1 to determine what 2021 might look like. Which of the innovations and ideas from this COVID-19 year will we continue to implement within our programs? How might our 2021 look after the absence of events in 2020? How will you be compensating for the missed engagement opportunities from 2020? We look forward to sharing our knowledge and utilising our significant membership benefits.

COVID19 forced many of us to change quickly to new ways of working. It has required a rapid reassessment of when and how we should continue to deliver great donor and alumni engagement and to consider whether these are temporary or permanent measures.  Although COVID19 has presented enormous challenges for most people either at a personal and/or professional level, having our hand forced has in many ways given rise to the realisation that not everything about our new way of doing things is bad.  In fact, in some areas adapting and adopting new programs and new methods of delivering has delivered positive change.  In this session we will hear from a range of practitioners, sharing case studies of what worked well when the crises first hit, what is here to stay beyond the pandemic, and why. Join Kate Robertson, Executive Director of Advancement at the University of Tasmania, Graeme Mullin, Development Manager at the University of Otago and Lucy Moore, Senior Development Manager at QUT (Queensland University of Technology) to share the best of what we have learned these past 6 months to improve our professional practice for the long term.