This is an informal gathering to network and chat about anything to do with School Marketing.

Online Marketing SIG

6 ways to boost your school’s marketing plan, to increase enrolments, engage alumni and grow fundraising.

In this session we discuss the importance of the following marketing strategies and how to capitalise on them:

Social media marketing campaign

Community events

Engaging with staff

Engaging your alumni

Student ambassadors

Parent ambassadors

Presented by

Yvette Graniero -Director of Community Relations, Santa Sabina College,

Kelly Mancey - Director of Community Engagement, Pymble Ladies’ College

Philippa Zingales - Director of Alumni Relations, PLC Sydney

Admissions Office Policies are extremely important documents in an efficient Admissions Office. They set out the Institution’s position and the manner in which it manages certain situations and they are frequently linked to an Enrolment Contract.

This SIG will review and critically analyse 4 important Admissions Office Policies:

1.Scholarship and Bursary Policies

2.Admissions Policies

3.Transgender and Gender Diverse Policies

4.Enrolment Policies (Special Needs)

There’s no I or U in Donor Engagement: The Donor Relationship Lifecycle presented by Penny Richards Fowler

Donor Relationships in an education setting begin when they first hear about your institution and end in creating a legacy beyond a lifetime.

No matter the size of your institution, understanding the donor relationship lifecycle enables you to tailor your strategies to meet donors at their point in the journey, and maximise each engagement opportunity.

Nicole Bassett is dedicated to helping donors to find their passion. Her presentation covers key success factors for finding major gifts prospects, getting them over the line and working in partnership for the next gift. Professionals working in Alumni, Fundraising & Development, and anyone wanting to get into this area will benefit from this webinar.

A three way conversation between Colin Taylor, Senior Consultant & Vice-President Asia Pacific for Global Philanthropic, Beck Healy, Development Manager, St Peter’s College Adelaide and guest presenter, Professor Mobo Gao, Professor of Asian Studies, University of Adelaide about how Asian cultures perceive philanthropy, and how best educational institutions can navigate the cultural sensitivities.

Whether your waiting list is long or short, it’s essential to keep families engaged with your institution to acquire, retain and build loyalty. This discussion centres around how you can improve your engagement with future families, deepen your connection with them and ensure that your messaging is timely, targeted and engaging.

Presenters: Margo Bastow, Director Community Relations, Santa Maria College, (Perth)

Anne-Maree McCarthy, Registrar, The Women’s College within The University of Sydney and

Jiani Chen, International Program Manager and Marketing Lead, Stella Maris College.

Steven Barwald, the current Associate Director, Prospect Development at the University of Sydney, presents and shares the fundamentals behind good prospect research, giving you techniques to help identify a possible major gift prospect and other useful tips to ensure you can find the information you need to cultivate a major gift.

This session is facilitated by Hannah Atwell, Director of Advancement, St Andrew’s College and Jackie Dalton, Director of Philanthropy, Frensham Schools.

Alumni events over the past couple of years have been problematic. Sandy Goddard and Jack Campion share their experience and outline structure of events. What works, what doesn’t. How best to reach out and how to stay connected.

All schools have a history that is unique, but how can you use your school’s history and Archives to engage your school community? IN this online SIG, two School Archivists share their ideas and experiences. Whether you are not sure where to start, or you have a well-developed Archives, this SIG is for you.