Educate Plus

Admissions have changed – what have we learned?

– Current challenges for admissions teams

– How to create an engaging online admissions process

– How digital communication tools support your admissions process

Videos are the most powerful way to engage your community online. However if they aren’t seen by the right audience at the right time, you are not getting your return on investment. 

In this webinar Geoff Anderson will unpack some of the key insights from his book, Watch Me Now – leveraging videos to maximise return on investment. Learn how to grab the attention of your audience with video, key essentials about sharing your videos and how to measure the result of engagement.

Do you want to learn how to have an organic presence online and better serve and support your audience? This can be both overwhelming and daunting to tackle. One of the common issues that arises amongst our members is wearing many hats in their roles and not having the time or budget to invest in expensive campaigns. If you are unsure of how to add SEO to your marketing mix and feel it is a ‘techy’ area, this webinar is for you!

This session breaks the information down into usable chunks, no matter what level of knowledge you have about SEO. Whether you are a seasoned webmaster or a newbie, there are always new learnings that can be taken away from this training session.

Learn about:

The 3 Key elements of a successful online presence

What major roadblocks look like and how to identify them

How to move the needle using best practice techniques and tactics

Why maintaining your organisation’s website is so important – just like putting fuel in your car!

Action items your organisation can implement the minute you finish this session – yes, you can start to add SEO to your marketing strategy straight away.

Its a crazy world at the moment. The last few months has seen everyone thinking differently about how they work and lead in their organisation. How do you manage yourself through change? How do you bring out the best in yourself and others? This webinar will look at how we manage ourselves through change, leveraging our EQ and managing the impact of our, and others emotions.

In these times of isolation video has never been more important. With video you can stay connected to the community, show leadership, reassure families, attract enrolments, raise funds and provide continuity of school life.

In this webinar Geoff Anderson, from Sonic Sight, will unpack some of the videos he has been producing with schools over the last couple of months. He will look at different videos you should consider for your school in lieu of school tours, open days and major events.

Learn how to use video to replace some of the essential services you need to deliver to the community. Discover which videos need a professional treatment and which videos can be produced in house.

Admissions leading practice in the current times. Are you struggling with Admissions? Is there one particular aspect of your process that has become difficult during this pandemic? Are there any silver linings that you and your team have discovered at this time? Listen to Janice Crampton, Executive Director and CEO of AISAP to discover how our colleagues in the US are handling the current crisis and discuss solutions and ideas with your peers.

Attendees were asked to share their organisation’s materials and approaches to Annual Giving (including online appeals such as Giving Days) in an open group discussion. This SIG will provided an opportunity to discuss best practice and key learnings from one another. There were some valuable insights provided by Emma Boyer from Charidy.

Discuss the evolution of the admissions lifecycle and map the lifecycle for their respective schools

Identify touchpoints and potential opportunities for engagement with families

Identify a range of engagement initiatives

Consider the ideal engagement plan appropriate to their school

Listen to this podcast to learn easy tips to create professional looking videos in house:

Master the basics of framing, sound and lighting when filming on your phone.

Cheap gadgets and where to get them to lift your production quality.

B-roll – what it is, why it helps and how to use it (to hide the edits).

Planning a shoot.

Best way to extract high quality footage off your phone.

Where to find affordable stock footage, library music and stock images.

Phone editing apps.

Does your school have a Company Profile or a School Profile on LinkedIn? Once you have a school profile, your students and ex-students can all include your school in their Education section on their LinkedIn Profile and be promoting your school online 24/7 across the world.

Are 80% of your students listed as alumni on your School Profile on LinkedIn? If not, how can you track them down via LinkedIn but also via other online channels? This session will show you 10 different ways to track down your ex-students/alumni/alumnae/old girls/old boys/old scholars using a variety of techniques.