Education Incorporated (Edu Inc) Private School

Jax Atchison (Edu Inc | Educator and Self-Determination Theory Specialist) unpacks SDT for students, parents and teachers

This fireside chat is for the entire Edu Inc community - students, parents, and teachers - and gives everyone a shared vocabulary around self-determination theory (SDT) so that motivation can be understood, discussed, and improved at home and in the classroom. Hosted by Gershom alongside Mrs Atchison, who has already trained Edu Inc's teaching staff in SDT, this conversation brings that same framework directly to the people it affects most.

Jax Atchison walks through the foundational work of psychologists Richard Ryan and Edward Deci, explaining why motivation has nothing to do with talent or intelligence and everything to do with three psychological needs: autonomy (volition, not just independence), competence (the feeling of getting better, not a fixed skill level), and relatedness (the proven impact of who you surround yourself with). She unpacks why every human brain is wired to be curious, vital, and self-motivated - and what conditions cause that to break down.

The episode maps the full motivation spectrum from amotivation through external regulation, introjected regulation (guilt, shame, fear), identified regulation, integrated regulation, and intrinsic motivation - explaining what each stage looks and feels like for a student, a parent, and a teacher. Gershom and Jax are honest that flow state and pure intrinsic motivation are MicroMoments, not a permanent condition, and that healthy functioning mostly means operating in the identified regulation zone.

For parents, the episode delivers specific, practical guidance: why the word 'should' is one of the most toxic motivation killers in the English language; why consistent rewards and star charts ultimately undermine intrinsic motivation (the Ryan and Deci puzzle-payment study); why surveillance feels like control and kills autonomy; how to give reasons for rules without negotiating them away; and why autonomy-supportive parenting means keeping guardrails in place while offering genuine choices within them. Jax also explains why rewarding the process rather than the result is the single most important shift a parent or teacher can make.

For students, Jax offers five concrete steps to move one place to the right on the motivation spectrum: find your own reason for doing a task; find your challenge edge (the Goldilocks zone between boredom and anxiety); choose your room carefully because we internalise the value systems of the people we spend time with; notice whether your fuel is guilt and shame or genuine purpose; and protect the activities that already bring you joy. Procrastination is reframed not as a character flaw but as a diagnostic symptom of an unmet need in autonomy, competence, or relatedness. And the episode closes with one of the most counter-intuitive insights in the research: action comes before motivation, not the other way around. www.linkedin.com · selfdeterminationtheory.org · www.ted.com · Watch this episode on YT · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

A German micro-school head on family, purpose and intentional education

This fireside conversation is for parents, psychologists and anyone working with children's wellbeing who is questioning whether a small or micro school is a legitimate choice rather than a compromise. Christian Convence, head of a family-run micro school near Aachen in Germany, joins fellow small-school head, Gershom Aitchison, from South Africa to explain why their schools exist, what drives families toward them, and what children actually gain in a small, intentionally designed learning environment.

Christian traces his school's origins from 1995, when his father resigned from closing down state schools, through a 2004 monastery purchase and steady growth to a deliberate cap of 150 students. He explains the German Abitur system, how international students from China navigate it, and why his school's flexibility to prepare students without being bound by internal grading gives struggling learners a genuine second chance.

The episode directly tackles the three most common objections to small schools: poor socialisation, lack of sport, and obscure credentials. Four students, Jesse, Paola, JP and Miles, speak unscripted about being academically rebuilt, forming authentic multi-grade friendships, and learning to resolve conflict rather than avoid it. Parent Philip shares the story of his daughter who said she would rather die than attend her brother's small school, and who then loved it within a day. Teachers and education consultants add evidence from Australian research on parental involvement collapse when small schools are merged, Stellenbosch University research on class size versus intentional pedagogy, the Gates Foundation's one-and-a-half-billion-dollar small-school study, and Bloom's Two Sigma findings.

Teacher Ishaan Singh introduces the IQ, EQ and AQ framework used daily at Edu Inc, arguing that emotional intelligence and adversity quotient are the real predictors of university and life success. The conversation closes with a sharp strategic question every small school must be able to answer: if your school disappeared tomorrow, what would your community lose that no large school could replace? For parents weighing a small private school, this episode provides honest voices from inside the model and a confident, evidence-rich counter-narrative to every standard objection. Connect with Marc Loon on LinkedIn · Bloom's Two Sigma Problem - original research overview · Marshall Rosenberg - Nonviolent Communication · RWTH Aachen University - Germany's elite technical university · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Gershom Aitchison hosts counseling psychologist Candice Yorke and educational leader Jacqueline Aitchison to explore one of the most urgent questions facing parents, educators, and teens today: how do we move beyond merely surviving to truly thriving? They unpack why the modern obsession with constant happiness—fueled by social media, the wellness industry, and diluted self-help promises—often leaves us stuck in coping mode rather than building meaningful, flourishing lives. Drawing on positive psychology, Acceptance and Commitment Therapy, and real-world experience with adolescents, the conversation challenges the pursuit of endless highs and instead champions purpose, contribution, emotional capacity, and the courage to sit with discomfort as the true path to well-being.

The speakers differentiate happiness (often inward and fleeting) from flourishing (outward-focused, meaning-driven, and built through service to something greater than ourselves). They explore how over-protection, victimhood culture, avoidance of frustration, and the biomedical “quick-fix” approach can unintentionally foster learned helplessness in young people—robbing them of agency, grit, and lifelong resilience. Instead, they advocate intentionally building capacity first: creating a bigger “dam” to hold life’s challenges so resilience and grit can follow naturally.

Parents, teachers, and teens will leave with practical insight into the team sport of growth—where schools, families, and young people all have roles to play. This isn’t about slogans or Instagram wellness; it’s an honest call to stop diagnosing only what’s wrong, start strengthening what’s strong, and embrace the uncomfortable work required to live with purpose and flourish.

Key takeaways:

- Pursuing constant happiness is often self-centered and unsustainable; flourishing comes from meaning, contribution, and service to something bigger than yourself.

- Growth requires discomfort and frustration—avoiding these robs young people of motivation to learn, build skills, and develop true capacity.

- The biomedical model can over-pathologize normal struggles and create learned helplessness; building strengths and agency must come first (medication has its place but isn’t the full solution).

- Capacity precedes resilience and grit: it’s the inner resources that get you back up after life knocks you down—without it, resilience can’t activate.

- Over-protection (removing all discomfort) and victim/rescuing/persecutor dynamics (Karpman’s drama triangle) unintentionally teach helplessness instead of agency.

- It takes a village—parents, schools, therapists, and the young person themselves must collaborate; real growth is a long-term team effort, not a quick fix or solo journey. Watch on YouTube · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

If your house feels like a war zone every morning, your teen controls the Wi-Fi password, and “I’m sick” means another day of vomiting before a test, this fireside chat is your lifeline.

Educational psychologist, Elenet Gerson, unpacked, for a room full of exhausted parents and teachers, why anxiety has hijacked our kids since COVID, how it turns bedtime into a hostage negotiation, and, most importantly, delivering the exact scripts, rules, and breathing tricks that actually shrink the panic hole instead of feeding it.

No fluff, no blame, just tools that work even when your 15-year-old swears they’re “fine” while clutching their stomach.

Listen before the next meltdown costs you another night’s sleep. Watch on YouTube · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Grade 9 nerves meet expert wisdom in a converstion that can help shape your future!

Join Headmaster Gershom Aitchison and Executive Head, Jacqueline Aitchison, as they demystify how compulsory subjects like Life Orientation and English pave the way to dream careers.

Ms. Pretorius breaks down pathways to top public unis—think Wits, UCT, and Stellenbosch. Then, Dr. Annie Van As, PhD powerhouse in inclusive education, reveals how coding, robotics, and 21st-century skills are revolutionizing early learning and teacher training.

From stomach-wobbling decisions to purposeful transformation, this lively panel (with a provocative host ready to kick things along) equips parents and students with the insights to choose boldly.

Your academic journey starts here—don’t miss it! Connect with Annie · Watch on YouTube · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

This podcast is an in-depth and fascinating conversation with educational psychologist Dr. Claire Yorke on accommodations within the IEB (Independent Examinations Board).

We delve into what accommodations are available, what they are used for, and how they are applied to help learners achieve their best academic potential.

Claire Yorke has a longstanding relationship with Edu Inc (Education Incorporated) and has helped many of our students with the assessments and applications for accommodations. We value her professionalism, and we thought it would be great for her to share her insights and understanding of this sometimes daunting process. EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

In a compelling fireside chat, Dr. Alicia Porter, a child and adolescent psychiatrist, addresses the alarming rise of teen vaping. She challenges the normalization of vaping, dissects its harmful components, and explores the long-term consequences on adolescent brain development. This discussion sheds light on the urgent need for awareness, policy changes, and proactive measures to safeguard the mental and physical health of teenagers.

Dr Alicia Porter is a Child and Adolescent Psychiatrist at ADDNOVA and serves as Secretary of the Board of Directors of the South African Society of Psychiatrists and currently holds an honorary lectureship in the Department of Psychiatry at the University of the Witwatersrand. Dr Porter currently works in private practice at the ADDNOVA centre in Blairgowrie, Johannesburg.

She previously served as the Clinical Head of the Child and Family Unit at Charlotte Maxeke Johannesburg Academic Hospital having completed her undergraduate medical training at the University of KwaZulu-Natal in 2002 and the College of Medicine of South Africa in 2010. In 2019, she furthered her expertise with a Diploma in Human Rights, Mental Health, and Law from the Indian Law College in Pune, India. Connect with Dr. Alicia Porter on LinkedIn · Watch on YouTube · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

From Hype to Hope Beyond the AI Horizon

Dr Benjamin Rosman (Professor in AI and Robotics - Wits)

Episode Description In our latest session, Jacqueline Aitchison (Education Incorporated) sat down with Prof. Benjamin Rosman (University of the Witwatersrand University) for a compelling conversation on the implications of artificial intelligence.

Judging by the strong attendance and online engagement, it’s clear this topic struck a chord with our community. The occasional gasps and audible “yikes” from the audience spoke volumes—this was more than just an academic discussion; it was eye-opening.

One of the key takeaways was just how much we might be underestimating AI’s potential to eventually replace—and even surpass—human capabilities. Yet, on a more optimistic note, we may also be undervaluing the ethical frameworks emerging within AI systems themselves. Encouragingly, these systems can, in some cases, demonstrate ethical decision-making—even when humans attempt to exploit them. Connect with Prof Rosman on LinkedIn · Watch full version on YouTube · EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Education Incorporated headmaster, Gershom Aitchison, is a trailblazing educator in South Africa with an unwavering drive for growing young people holistically, as well as the belief in effective teacher training and effective pedagogical implementation.

In this third episode in the ADHD and Sleep series, you'll hear the heartfelt and eye-opening story of Peter, a teenager navigating the challenges of ADHD and restless sleep.

In this intimate fireside chat, Peter courageously shares his struggles with medication crashes, racing thoughts, and the relentless urge to move, while Dr. Alison Bentley, a sleep medicine expert, unveils the hidden impact of Restless Leg Syndrome and sleep disorders on his life.

Joined by Peter’s mom, they explore how sleepless nights shape his days, relationships, and dreams. This poignant conversation uncovers the emotional toll of sleep deprivation, the hope of tailored treatments, and the power of understanding a teen’s unique journey.

A must-listen for parents, teens, and anyone seeking insight into the profound connection between sleep, ADHD, and well-being. EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google

Dive into this riveting episode where Dr. Alison Bentley, a sleep expert, unravels the connection between sleep and ADHD in kids and teens.

You may be surprised to learn how sleep problems can mirror ADHD symptoms, leading to misdiagnoses and missed opportunities for real solutions.

From the science of delayed sleep phase syndrome to the impact of caffeine, screens, and school schedules, this episode will change how you view your child’s focus, mood, and energy. It’s a wake-up call for parents, teachers, and anyone who cares about childrens' well-being.

But it’s not all challenges—this episode is packed with actionable advice to transform sleep and unlock potential. Dr. Bentley shares expert strategies for building effective bedtime routines, using melatonin correctly, and catching sleep disorders early. With insights from educational psychologists and school leaders, you’ll get a front-row seat to real-world tips that work. Tune in to discover how prioritizing sleep can boost resilience, sharpen focus, and set kids up for success—don’t miss this game-changer! EduInc website · Facebook (Public) · Facebook (closed group) · Twitter (closed group) · YouTube · Review us on Google