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In this episode of Artists, Icons, and Entrepreneurs, hosts Lulu Benavidez and Sue Krokonis Hanson welcome Nick Arrojo, a celebrated hairdresser known for his innovative razor-cutting technique. The conversation explores Nick's journey from his apprenticeship at Vidal Sassoon to founding his own brand, Αrrojo NYC. He shares insights on the philosophy of hairdressing, the impact of technology on the industry, and the importance of education in elevating the craft. Nick discusses the distinction between celebrity styling and everyday hairdressing, the evolution of cutting techniques, and the value of hair cutting in a color-driven market. The episode concludes with an overview of the Αrrojo brand and its commitment to education and innovation in hairdressing. In this conversation, Lulu Benavidez and Sue Krokonis Hanson discuss the evolution of the beauty industry, focusing on the journey of establishing a school and salon, the development of the American Wave product, and the challenges faced during the pandemic. They emphasize the importance of education in elevating the hairdressing profession and the need for resilience and innovation in the face of adversity.

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