Education is not an event, it’s a process.

Welcomed onto the show this week is Jeroen Buijs, an industry expert on building and enabling sales teams.

Jeroen is passionate about educating sales reps the right way - understanding that it’s never a one-off, but rather a constant mission for gradual improvement.

Touching on his own core values and the importance of understanding different cultures, Jeroen brings a bank of expertise on how to humanise the sales process, develop a sales team and look beyond automated data to focus on the outcome.