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EdUp MarComm
By Philip SmithEducation
EdUp MarComm episodes
- Episode 65 - Roland Reese - Director of Marketing & Communications at Sofia University
Philip and Roland discuss Roland's career, Sofia University, how to make your university stand out, changes in the higher education sector and much more!
12 min - Episode 64 - Jeff Harmon - Chief Marketing & Communications Officer - Southern Illinois University Carbondale
On this episode Philip is joined by Jeff Harmon, Chief Marketing & Communications Officer at Southern Illinois University, Carbondale. They talked about Jeff's career, Southern Illinois University, HigherEd marketing strategies, increased competition in the HigherEd sector, getting branding right, using data to make better decisions and the future of higher education and much more!
24 min - Episode 63 - Nick Cuthbert - Director of Insight at The PIE
On this episode of the EdUp Marcomm Podcast Philip is joined by Nick Cuthbert, Director of Insight at The PIE. They discussed Nick's career in education, The PIE, highered marketing, the enrollment cliff, international education, the public and private sectors, politics impact on education and much more!
25 min - Episode 62 - Tomás Mindlin & Larry Daniels - Co Founders of POKOn this episode Philip is joined by two of the Co-Founders of Proof of Knowledge. They talked about why they decided to get into education, the main problem POK is trying to solve, the benefits of POK for digital certification, why micro credentials are important and much more!22 min
- Episode 61 - Heidi Robbe - Chief Marketing Officer at Prescott CollegeOn this episode Philip talks with Heidi Robbe about her career, what makes Prescott College different, faculty having personal brands, improving transparency and trust with students, the future of highered marketing, enrollment growth and much more!14 min
- Episode 60 - Lindsey Wilson - Chief Marketing Officer at Maricopa Community CollegesPhilip and Lindsey talk about Lindsey's career, Maricopa Community Colleges, accessible education for students, how to market to students correctly, 2 year degrees, better enrollment growth and much more!15 min
- Episode 59 - Joy McClure - Chief Admissions Officer at Tricoci University of Beauty CultureOn this episode Philip is joined by Joy McClure, Chief Admissions Officer at Tricoci University of Beauty Culture. They discussed Joy's role as Chief Admissions Officer, about Tricoci University, providing students with better opportunities, the changing higher education space, successful enrollment growth and much more!13 min
- Episode 58 - Bradford Sims - President of Capitol Technology UniversityOn this episode Philip is joined by Bradford Sims, President of Capitol Technology University. They discussed Bradford's role as president, about Capitol Technology University and how it's different, providing guarantees of outcomes and securities for students, the changing landscape of higher education and much more!26 min
- Episode 57 - Fiona Morrison - Head of Marketing & Brand Development at University of AberdeenOn this episode Philip has Fiona Morrison on, Head of Marketing & Brand Development at the University of Aberdeen. Philip and Fiona talked about Fiona's career, her current role, the University of Aberdeen, her thoughts on the higher education sector, the importance of data, macro factors impacting highered and much more!26 min
- Episode 56 - Jennifer Horton - Director of Marketing at William Woods UniversityOn this episode Philip is joined by Jennifer Horton, Marketing Director at William Woods University. Philip and Jennifer spoke about Jennifer's career, her experiences as marketing director, William Woods University, the importance of enrollment marketing, students needs from highered, scholarships, helping students get hands on experience and much more!23 min
About EdUp MarComm
From the publisher's feed
Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.
Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers.
In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.