EdUp MarComm

EdUp MarComm

By Philip SmithEducation
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EdUp MarComm episodes

  • Episode 24 - Aoife Dunne - COO of Velocity Growth
    On this episode, Philip spoke with Aoife Dunne, COO of Velocity Growth previously known as Growth University. Aoife and Philip spoke about a range of topics with lots of insights into being authentic, perfecting your business model, having a good sales process in place and what the future of the education sector will look like.
    33 min
  • Episode 23 - Rustam Irani - Founder of RGI Consulting
    On this episode, Philips's guest is Rustam Irani, Founder and Principal Consultant of RGI Consulting. Rustam has over 15 years of higher education marketing experience and has led teams for regional, national and global colleges and universities. On the podcast, Rustam shares many great insights into making your university stand out from the crowd in an increasingly competitive market.
    26 min
  • Episode 22 - Dean Renphrey - Marketing Director of Eteach
    On this episode, Philip sits down with Dean Renphrey Marketing Director of Eteach who has a long career in marketing in the education sector. They spoke about many impactful topics, including revealing insights into effective marketing and sales for education institutions.
    23 min
  • Episode 21 - Viviana Rojas - Founder of DigitalMente
    On this episode Philip speaks with Viviana Rojas, Founder & CEO of DigitalMente. Viviana is a social entrepreneur on a mission to transform HigherEd. On this episode they talk about the importance of good communication strategies in HigherEd and key areas of much needed improvement.
    27 min
  • Episode 20 - Kyle Campbell - Founder of Education Marketer

    On this episode Philip speaks with Kyle Campbell, Founder of Education Marketer and consultant, speaker and higher education marketing strategist. They talk about the huge need of quality and relevant content from universities and education institutions to drive engagement and student recruitment. They dive into some common content mistakes being made and how in the future content creation will change.

    23 min
  • Episode 19 - Erin Stine - Regional Vice President of Motimatic
    On this episode Philip speaks with Erin Stine from Motimatic. Motimatic is helping over 175 colleges to improve their student recruitment and marketing efforts. Through ground breaking and highly engaging digital ads designed to drive outcomes from students. They have a pay only for results model taking the risk away from colleges working with them. Philip and Erin discuss how to market effectively to students, making it easier for students to apply and much more.
    27 min
  • Episode 18 - Herbert Gerzer - CEO of LURN MEDIA

    On this episode Philip speaks with Herbert Gerzer, Founder & CEO of LURN MEDIA, a creative and performance ad agency delivering incredible results for education institutions. They speak about the importance of stunning creatives to capture students attention and how to make international marketing effective. As well as exciting opportunities for education institutions on TikTok and using UGC creatives for their ads.

    25 min
  • Episode 17 - Philip Meagher - CEO of Learnsignal

    On this episode Philip interviews Philip Meagher, CEO of Learnsignal. Learnsignal is a leading provider of corporate training solutions, specialising in continuous professional development (CPD) courses and professional accountancy qualifications such as ACCA, CIMA, and AAT. Find out why over 30,000 students have chosen Learnsignal in this interview as CEO Philip Meagher discusses their success and shares his expertise.

    22 min
  • Episode 16 - NextMBA Analysis
    On this episode Philip analyses a course ad and the course landing page for NextMBA Marketing Director Course. Analysing good aspects and improvements that you can take away to generate new ideas for your education institution.
    26 min

About EdUp MarComm

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Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.