In this episode I talk about the importance of branding and how niche education providers such as the Digital Marketing Institute and UX Design Institute are using their brands to attract more students.

On this episode Philip discusses how digital certification can be used to grow your student numbers, brand awareness and online social media following.

On this episode Philip talks about improving lead quality, improving conversion rates and getting more ROI from the course leads your education institution is generating.

In this episode Philip talks about pricing, payment plans, benchmarking and understanding the link between value and pricing for your market.

On this episode Philip talks about how you can create urgency around your courses so students enrol now, not later.