In this episode I talk about the importance of branding and how niche education providers such as the Digital Marketing Institute and UX Design Institute are using their brands to attract more students.
On this episode Philip discusses how digital certification can be used to grow your student numbers, brand awareness and online social media following.
On this episode Philip talks about improving lead quality, improving conversion rates and getting more ROI from the course leads your education institution is generating.
On this episode Philip talks about how you can create urgency around your courses so students enrol now, not later.
16 min
About EdUp MarComm
From the publisher's feed
Philip Smith hosts this weekly podcast on everything education marketing and student recruitment. A spin off of The EdUp Experience America's leading higher ed podcast.
Philip is the CEO of Education Marketing Agency, a student growth consultant and fractional CMO, lecturer in marketing and sales and has been a consultant and advisor to countless education providers.
In this podcast he meets with leaders in education marketing either working at or supporting leading education institutions to understand their strategies for success when it comes to their marketing, communications and sales.