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These are potions kids all grown up! Except the potions are now household cleaning agents mixed inside a porcelain cauldron for clout. Regular tidying up is now a potential revenue stream for future hygiene influencers and people who like to clean messy spaces. How Cleantok Ruined The Cleaning Community #edvasian
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Filming strangers is one of the strangest things we've normalized. Talking about the rise of prank content on tiktok, the lack of travel etiquette from tourists in Asia, how beauty standards have changed our perceptions of what the average person looks like, and some entitled main character syndrome stuff. The Most Out of Touch Main Character in Korea #edvasian
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The parasocial relationship between a celebrity and their fans is a fickle thing. As we’ve seen in the movie The Substance, bad things will happen if you don’t respect the balance. During a K-pop concert in Amsterdam, a fangirl with an unsavory character caused the internet to turn on her when she snatched a microphone away from her friend like a main character from a fanfic. Fandom culture has gone off the deep end. The Rise of Kpop Pick Me Fans #edvasian
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You is smart, you is kind, you is important – unless you a man! Self help is a billion dollar industry that capitalizes on people's aspirations to improve. There’s so much content where life coaches, lifestyle influencers, entrepreneurs, fitness gurus, and alphas in their boot camps will teach you how to become just as successful as them… as long as you buy their premium affiliate-linked course. The Bizarre World of Gendered Self Improvement #edvasian
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After Tiktok got banned for 12 hours in the USA, the Chinese social media app Rednote (Xiaohongshu) received a huge influx of American users. It's been one of the most interesting cultural exchanges we've seen online. With memes, knowledge about each other's country being shared, with some questionable parts as well. America’s Obsession with “Chinese Tiktok” #edvasian
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Remember the good old days when we could buy a meal with a house on the side for $50? Fast food was considered a budget friendly way to feed your family an adequate amount of food without breaking the bank. Now it’s evolved into capitalism nightmare fuel where everything’s more expensive and worse. We’ve seen the rise of celebrity meal collabs, influencer mukbangs, brain rot content, and a gentrification of the value menu. The Price of Fast Food Overconsumption #edvasian
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Every year we're getting closer and closer to getting replaced by robots and AI. At least that's the trend in East Asia – a continent with some of the loneliest people. To help with said loneliness we're seeing a big rise in live streaming content, otome games, boyfriend-girlfriend rental services, host clubs, and companies making bank on monetizing parasocial relationships. Asia’s Loneliest Generation is Going Broke #edvasian
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Uber Eats, Doordash, Skip The Dishes, Grubhub – Something is up with food delivery apps. What started as a convenient service has turned into excessive fees, AI-generated menus, the rise of ghost kitchens, and delivery drivers getting the short end of the stick. People are posting about their bad experiences with these apps on social media and we're seeing The Death of Food Delivery Apps
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A K-pop survival show went viral in the weirdest way. Instead of airing on TV – "Time Turner" aired on Tiktok Live where the audience could vote for their bias using gifts in the form of a Tiktok battle. The contestants consisted of kpop trainees, idols from disbanded groups, self taught singers/dancers, and influencers.
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After East Asian trends started getting popular all over social media – there’s been a rise in overtourism in all parts of Asia. We see the entitlement in full action when creators go to Japan, Korea, and China, and treat public places as their own personal TikTok content farm. The worst tourists are travel influencers with main character syndrome #edvasian
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