Keith Bowermaster, founder and president of The Modig Group, is a seasoned executive who specializes in strategic communications and change management. For over thirty years, he has excelled at developing effective communication strategies, managing crises, and influencing diverse audiences. In this episode, he discusses his strategies for effective change management and how PR agencies are fundamentally evolving on an organizational level.

Key Takeaways:

- An introduction to change management

- How the loss of junior-level employees will affect PR

- Keith's approach to thought leadership

Episode Timeline:

1:30 Keith's love of "Calvin and Hobbes"

4:00 What's happening at Modig Group?

5:45 The growing field of change management

7:45 Creating key messages in change management

9:30 Coca-Cola's AI ad

11:15 Why are agencies focusing on affordable PR

13:45 The rise of smaller agencies

16:15 Why smaller agencies have more skin in the game

18:00 The problems of losing junior-level employees in PR

22:00 Why Tod cringes at some AI talk

22:45 Keith's thought leadership philosophy

This episode’s guest:

• Keith Bowermaster on LinkedIn

• ModigGroup.com

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