In this episode of the Know Your Why Podcast, Dr. Jason Balara discusses the importance of value-based marketing and its impact on businesses. He interviews Kristin Spencer, a bestselling author and sales consultant specializing in value-centered marketing.

Kristin shares her personal journey, highlighting how her struggles with math led her to excel in storytelling and value-based marketing. She emphasizes the significance of understanding customers' values and how it shapes marketing strategies.

Key Highlights:

- Importance of value-based marketing: Kristin delves into the concept of value-centered marketing, focusing on understanding customers' values, convictions, and lifestyle rather than just demographics.

- Customization in marketing: Kristin stresses the need for customized marketing strategies tailored to individual businesses and their values to stand out in a competitive market.

- Balanced approach towards profitability and values: She discusses the importance of balancing profitability with values and charity initiatives to create a sustainable business model.

- Advice for marketing beginners: Kristin advises starting with validating business offers before investing in marketing strategies to ensure success and cost-effectiveness.