This is the Effective Marketing channel. This is episode I think we're up to number 24 of my talk marketing series. If you have been looking at this channel at all, you will know that I am on a mission to help you to be more successful, I want you to be more successful. And on top of that, what I want to do is pull in anyone I can find who also might have something that will help you to be more successful. And I have another victim for us this week. It's been a while since we've recorded one of these, but we are recording one of these this week and I'm on a mission to have a series. We're officially into, we are into season three of talk marketing with number 23. And today the topic is PR and I have managed to coerce somebody who has been in PR for 25 years, has been running her own PR business for 17 years, is described by one of her recommendations on LinkedIn as a force of nature. And you might want to believe that she is a force of nature because she is also a AWPC world powerlifting champion. This is all true. She also has a weird penchant for big rabbits, which we might find out about today. My guest today from Aneela Rose PR is Aneela Rose.