Effective Marketing

Effective Marketing

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Effective Marketing episodes

  • We are made of ones and zeros, at the core, everything is code - Talk Marketing 053 - Somi Arian

    Today's guest has a Master's in science and a Master's in philosophy. She has in her time been a Programme Officer with the United Nations and a Producer/Director for Marjan TV. She is currently an opinion columnist with CEO World Magazine, founder and MD of smart cookie media, founder and CEO of femme peak. She is a tech philosopher, award winning filmmaker, author, entrepreneur, and LinkedIn top voice.

    Today's guest is Somi Arian.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    35 min
  • Focus on creating happy people - Talk Marketing 052 - Matt Daley

    Today's guest is a digital media graduate. He has marketing experience going back to 2011. Now you'll telling me Martin, that doesn't sound like very much we've had people with 50 years experience, why are you bringing us somebody with 11 years of experience? Well, we will find out. In 2011, he founded a business called Fruitful Digital. So he was kind of entrepreneurial at that point.He then worked for other people for three, years engaged in paid social paid advertising, paid digital type stuff, before he founded his next business Circulate Digital till in 2014. He is joint host of the podcast, the daily hustle, which you will find on Spotify. He was recommended to us by Martin Hayman, who tells me that he and his brother have really scaled their business, Circulate Digital. He tells us that he is really impressed with what they have achieved already and he will bring great value to this chat, so absolutely no pressure.

    Today's guest is Matt Daley.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 23 min
  • You need to view your company as an investor would - Talk Marketing 051 - Julie Barber

    Today's guest has finance experience going back to 2000, including 15 years at KPMG. She founded her own business Spark Consultancy in 2017. She is involved in a number of non exec, advisory and mentorship roles, including startup mentor and mentor at the Royal Academy of Engineering. She is author of the book Investor Ready and she speaks about startup investment and creating corporate governance structures that support accelerated growth. 

    Today's guest is the quite wonderful Julie Barber :)

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 27 min
  • By results we mean actual money in the bank for our clients - Talk Marketing 050 - Kenneth Mackay

    Today's guest was having a very promising career in IT rising to the rank of project and programme manager before starting his business Initiative 2 which has been turning websites into businesses now for 20 years. He has no less than six Google Ad certifications and is a member of Mensa, he always wears a tie and tells me that no one would take him seriously if he were to dress casually, which has me thinking how does this guy dress casually?

    Today's guest is Google Ads Specialist Kenneth Mackay.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 28 min
  • As a sales leader you have to constantly innovate - Talk Marketing 049 - Victor Padee

    Victor Padee has been in sales leadership roles since 2008. He has also runs his own coaching business Secret Sauce and has been coaching sales leaders and sales people since 2017. He is draws all his inspiration from his history in sports performance, he rowed at a high level.

    This one is a bit of a testy one because I also have done a bit of sales management experience and I have pretty strong views on it.

    The result is a couple of proud and committed sales guys hammering it out which should be interesting and useful for you if you want to get better at sales leadership.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 33 min
  • Negative search engine optimisation is completely immoral - Talk Marketing 48 - Martin Hayman

    If you are proactively marketing your business there are far worse places to be than at the very top of Google. You get there by investing in SEO; the trouble is that SEO is the deepest, darkest secret in marketing.

    So if you are put your business at the very top of Google for the products and services that you provided you will find this chat with SEO veteran Martin Hayman really useful :)

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 26 min
  • You actually have to earn the right to be able to write copy - Talk Marketing 047 - Scott Bywater

    Scott Bywater has been MD of his copywriting business Copywriting That Sells since 2002. He has the distinction of being recommended by two previous guests, James Yuile and Scott Baker.

    Scott Baker describes him as "one to watch, the best copywriter in Australia. He writes copy for the biggest names in the game and is one of the most incredible human beings. He has a skill set in copywriting that cannot be rated highly enough." Scott is the unseen wordsmith behind dozens of six and seven figure email launches.

    If, like me, you know copywriting is perhaps the most valuable skill in sales and marketing and yet hardest skill to master, you are going to absolutely love this episode.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 49 min
  • Become hyper relevant to your ideal client and measure - Talk Marketing 046 - Shane Preston

    Shane has sales experience going back to 2005. He has added $1 billion of enterprise value founded and grown and ANZ wide company that delivered an eight times return for his investors. He is currently supports startups and scale ups. It has bee said about him, "you helped me reshape what I believe is possible by your exponential thinking mindset."

    I want somebody to say that about me one day. 

    If you are looking to achieve accelerated business growth you should definitely give this a listen.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 13 min
  • Credibility is the fundamental word - Talk Marketing 045 - Nathan Littleton

    Nathan has 18 years marketing experience but that is only because he started when he was 12. So what innovate, exciting, new marketing initiative is this young blood going to teach us about? The surprising answer is email marketing.

    If you are 12 and you are thinking about getting started in business, or if you are older and you are wondering if email marketing might be good for your business - you should find this one interesting :)

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 24 min
  • Marketing, first of all, is a state of mind - Talk Marketing 044 - Danny Abramovich

    Danny has been teaching and consulting on marketing internationally for 25 years. For Danny marketing is a behavioural science - which is a bold and interesting claim.

    If you are looking to do better with your marketing you might do well to check out this chat :)

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 1 min

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This is The Effective Marketing Podcast channel and if you've spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as…