Effective Marketing

Effective Marketing

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Effective Marketing episodes

  • Speaking is a combination of content and personaliy - Talk Marketing 73 - Mary Gardner

    Today is Talk Marketing and today's guest is a communications and political science graduate who has been working in the public speaking industry since 1986, when she was a celebrity booking agent. Since then, she has worked as a publicist and PR expert, founded the Coaches Certification Institute Lifestyle Communication, Inc.. So that's founded the Coaches Certification Institute and the Lifestyle Communication Inc. and been the radio host of Star Causes for CBS Sports. She is currently running her business Mary Gardner Communications, is an executive coach, professional speaker, TV host, reporter and as a spokesperson has appeared on CNN, Fox, CBS, etc. and is a contributor to the Orlando Business Journal.   

    She has worked with Mark Kelly, the astronaut, Billie Jean King and Martina Navratilova, among a host of others, and presented at more than 100 universities. What you might not know about today's guest is that she healed  her son off of the autism spectrum and wrote a book about it. There are several books. There are several programs, too many to mention. We will talk about those. Today's guest was introduced to us by the wonderful Tim S Marshall. 

    Today's guest is Mary Gardner.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 26 min
  • I look for every creative tool to arm teams, to help them grow - Talk Marketing 072 - Mark Carter

    Today's guest started work way back in 1986 in a bank. Since then, he has sold advertising, directed tours, but mainly he has been involved in talent development for businesses including Travel Corp, Contiki Holidays and Groupon. He has been running his business Glo International for almost 20 years. He is the author of Ignite Your Potential, two books, I'll put my teeth in and I'll try again. Two books, Ignite Your Potential and Add Value. He is a keynote speaker Master of Ceremonies has 26 years learning and development experience and presented his brilliant presentation Pause and Effect for TEDx.

    Today's guest has the weirdest accent I've heard in 20 years so you can let us know in the comments where on earth you think he got that from and he really likes mangoes. Today's guest is Mark Carter.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 24 min
  • The key to getting better is understanding where you are now - Talk Marketing 071 - Sam Rathling

    Today's guest has sales exposure, at least going back to 1998. I'm sure she won't mind me telling you that 24 years. She has a wealth of what I call double sales experience from her seven years in recruitment. She has also been a director for the BNI and a fellow of the Professional Speaking Association. She is currently host of the Social Selling with Sam Podcast, and founder and CEO of the Social Selling with Sam business and CVO and social selling strategist with Pipeline 44. CVO interestingly stands for Chief Visionary Officer. She is the author of Linked Inbound and soon to be released Linked Outbound. She is a hammer.

    Today's guest is Sam Rathling.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 15 min
  • Every marketeer I speak to is fed up; they’ve had enough - Talk Marketing 070 - Abigail Dixon

    Today's guest has marketing experience going back to 2000 when she was with the British Council, since then she has been in marketing leadership roles with household names like Bosch power tools, Premier Foods Burger King, and Britvic PLC. She has also been a course director and capability consultant with the Chartered Institute of marketing for 15 and a half years. She founded her business, Labyrinth Marketing in 2015. She is the host of The Whole Marketer, Podcast and author of the book The Whole Marketer, which is about supporting marketers to have successful and fulfilling careers. What you won't know about her, what she only discovered about herself in the last 18 months is that she is absolutely the queen at grabbing machines at amusement arcades.

    Today's guest is Abigail Dixon.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 18 min
  • I don't believe in customer service, it’s a waste of time - Talk Marketing 069 - John Formica

    Today's guest started work way back in 1981 as a hotel manager with the Hyatt Hotels Group before running some of Disney's leading resorts and opening some of Disney's leading resorts. Today's guest is known as America's Customer Experience Coach and leading authority on business growth and team culture. He is the author of Making the Customer Experience Magical Now!

    All the way from Charlotte in North Carolina is John Formica.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 28 min
  • How do you break through fear? You build up evidence and trust - Talk Marketing 068 - Tim S Marshall

    Today's guest has sales experience going back to 1997 when he was a business and sales expert with Toshiba Business Solutions. Since then, he has founded and led a number of companies including his current venture, Tim S Marshall LLC, he offers business strategy, life coaching, personal and corporate training. He is a business strategist, keynote speaker, and best selling author of seven books. He is described by Yahoo Finance as a black belt in scaling businesses to multi million dollars. He is The Breaking Fear Guy.

    Today's guest is Tim S Marshall.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 27 min
  • Get them to feel right, move them to the action - Talk Marketing 067 - Peter Hopwood

    Today is talk marketing, which means that we have a guest and our guest has hospitality experience going all the way back to 1995 when he was a guest relations specialist with Disneyland Paris. Since then, he has been a resort representative and training specialists. But mainly he has been hosting and presenting at conferences in 43 different countries. He is a story and delivery expert and a TEDx coach and speaker, and what you may not know unless you follow him on Instagram, is that he has more than 350 pictures of his suitcase.

    Today's guest is Peter Hopwood.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 27 min
  • Incentive based marketing can be rocket fuel if they get it right - Talk Marketing 066 - John Dwyer

    Today's guest has been running his business, the Institute of Wow for more than 22 years. In that time, he has been the secret weapon for brands including News Ltd, McDonald's, 7 Eleven, the NRL, Madura Tea, KFC and BP to name some of them. He is the author of The Wow Manifesto Giant Book. He is known as Australia's leading business marketing expert and the Seinfeld guy. In his professional headline he claims to teach how to double your client base in just six weeks. What you need to know about this man is that he absolutely loves a dad joke.

    Today's guest is John Dwyer, also known to his friends as JD.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 24 min
  • LinkedIn is an incredibly powerful tool if you know how to use it - Talk Marketing 065 - Julie Mason

    Today's guest has sales experience going back to 1995. She has been running her own businesses since 2010. She is The Social Media Princess and the founder of the LinkedIn Sales Formula and a Keynote Speaker. What you might not know about today's guest is that she is also a closet knitter, crocheter and dot painter.

    Today's guest is Julie Mason.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 40 min
  • You don't want your brand to be the weird guy crashing the party - Talk Marketing 064 - Devon Jones

    Today's guest has marketing experience going back to 2006 when he was a direct marketing experience specialist. He has been running his own businesses since 2008. He is currently president of Business Rebel and CEO of Seven Tree Media, and co-host of the Perspective Podcast in his LinkedIn professional headline he described himself as a customer experience visionary, a content creator, a marketing strategist, and growth hacker.

    Today's guest all the way from Canada is Devon Jones.

    If you like it you can subscribe on the Effective Marketing Blog, you will find that at www.effectivemarketingcompany.co.uk

    You can support this channel by checking out our YouTube channel: www.youtube.com/user/EffectiveMarketingCo

    1 hr 25 min

About Effective Marketing

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This is The Effective Marketing Podcast channel and if you've spent a second here you will know that I am on a mission to give you everything you need to be successful in your business. Now, as far as…