Effective Marketing

Today's guest is a psychology graduate from the University of York. She appears to have started work proper as a computer trainer and technical writer, designing computer based training programs and writing SOPs. She ran one of her businesses since 1995 for 21 years, which was providing communications, technical writing, online education and marketing and communications consultancy.

She has been a video marketing coach with Launch for Life since 2019 and now does that exclusively with her business Video Easy Peasy. She is a long serving member of Toastmasters and won first prize for The Table Topics in her chapter or region in 2016. I'm not entirely sure which. She was introduced to us by the wonderful John Espirian, who tells us that she is the Queen of LinkedIn video. Absolutely fantastic, really patient and has five passports.

Today's guest all the way from Las Vegas is Gillian Whitney.

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Today's guest is a mathematics and computer science graduate, who went on to become a software tester for almost 12 years before finding his calling as a technical copywriter. He has been running his business experience since 2009, which has offered technical copywriting and LinkedIn consultancy, and management of the Espresso+ community of 200 ethical businesses solopreneurs looking to build effective online presences.

He is the author of the book Content DNA. He was introduced to us by Sam Rathling, who tells us that he is quite the geek when it comes to all things LinkedIn. Today's guest is the relentlessly helpful LinkedIn nerd, the Espresso+ Community Leader and not a douche canoe.

Today's guest is John Espirian.

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Today is Talk Marketing. So what I have is a guest for you. Now today's guest started out in broadcast media, with Austereo Radio Group all the way back in 1996. He has been involved with the Data-Driven Marketing Association and Advertising Association since 2011 in Australia. Mainly what he's been doing since 2000 is being Managing Director of Action Mailing Lists.

He was introduced to us by both Ranil Rajapaksha and Dave Barnes. So he's in a very unique group of people who've been referred to us twice. He is described in one of the, recommendations in his LinkedIn profile as the man and as the person that go to person when it comes to direct marketing. What you may not know about today's guest, is that he has a really passionate interests in people's right to be who they are. That is everybody's right to be who they are.

Today's guest is Abramo Ierardo.

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Today's guest is a graduate of the University of Canberra, where he achieved a degree in Commerce and Banking and Finance. He is a certified Customer Value Optimisation Specialist. Since he graduated, he has run projects and been a business continued continuity specialist and a transit and anti transition manager for Alphawest. I'll put my teeth in and slow downwards, but we'll get through this together.

He was also the CEO and co-founder of The-RiotACT.com which was a news and views forum based on activities around Canberra. He is now founder and chief fixer at Win More Clients, a business that he has run for almost nine years. What you may not know is that he founded one of Australia's first social media sites way back in 1999 and started podcasting around 2001. He claims he makes a mean Lamb Tagine.

Today's guest is Tim Hyde.

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Today's guest has a Bachelor of Education and a Bachelor in Business, he graduated way back in 1992. From what I can tell, he has only had two jobs since then, and he is still involved with both of those jobs. He has been working for Rosscrae International for 26 years as change manager, strategic planner, sales coach and strategist, management consultant, and CEO advisor among other roles.

He is the creator of the genius model, founder of The Models Method, which transforms business sale systems, using bespoke visual models and the world's number one authority on visual models that sell. He was introduced to us by Ben Jones, he is the author of How to Take Massive ACTion. What you may not know is that he started his working life in electronics.

Today's guest is Simon Bowen.

Today's guest is a business graduate who has been managing marketing and sales teams since 1991. That's just a little bit over 30 years. In those 30 years, he has been National Account Manager for PepsiCo, General Sales Manager at United Biscuits UK and UK Sales Manager for Walt Disney. 

Mainly what he's been doing is running his business, Push, which is a digital performance marketing agency that he co-founded all the way back in 2007. They run campaigns on Google, Facebook, Microsoft, Amazon and TikTok and are the only agency to have won awards from Microsoft and Google for six years running. What you might not know about him is that he is married to Saira Khan, who you might know from The Apprentice and Loose Women of the telly.

Today's guest is Steven Hyde.

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Today's guests spent the first four years of his working life as a professional photographer, starting in 2006. So he's not actually very old, I don't think today's guest. Since then he has taught media and founded a couple of agencies. He is currently co-host of Nine Others a roundtable event in Manchester. He is founder of Digi Cluster, which is Hertfordshire's leading digital network and chair of the Manchester division of the British Interactive Media Association.

He is also CEO and Co-founder of JB Cole, a people first digital consultancy providing digital strategy, product design and support for organisations to become more profitable, efficient and effective. They have provided those services for institutions that you might be aware of, including the NHS, ITV Studios, and I'm not sure if it's Weinberger or Wienerberger. He was introduced to us by Matt Daley, who convinced him to talk to us over a beer and describes him as his top contact in Manchester.

Today's guest is Josh Bolland.

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Today's guest is an Economics and Business administration graduate with a master in strategy, organization and leadership. He started work as a student teacher in 2006. Since then, he has been an innovation project manager at the Copenhagen Business School. Lectured about Excel. That's Microsoft Excel. Has been Country Manager for the Nordics region, both Elance and Upwork. He has held three CMO and one head of marketing position. He is currently co-founder and CMO of Dreamdata, which offers go to market efficiency and presents transparent, actionable analysis of what drives business to business revenue. So we're talking today about B2B attribution. What in your marketing is actually delivering success for you?

Today's guest is Steffen Hedebrandt.

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Today's guest has business development experience. Going back to 2004. He has been running his business, the Telephone Assassin Ltd, since 2012. He is author of the book The Telephone Assassin. He is a professional speaker and former president of the Professional Speaking Association in London. What you may not know about him is that he once lost his cat only for it to return 12 years later. He was introduced to us by the brilliant Nathan Lyttleton, who tells us that he supports people to use the phone to develop business in the right way. 

Today's guest is the telephone assassin. Today's guest is Anthony Stears.

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Today's guest is a marketing and advertising graduate with a master's in marketing. He has agency experience going back to 2009 when he volunteered with a marketing agency. He spent six years at Sainsbury's in customer service and then PR positions. He has also been an online partnership assistant and a senior Medick media executive. He is now CEO of Bubble Digital, which was awarded best digital marketing agency in 2021 and 2022 in Leeds. He people describe him as an extremely passionate advocate of marketing, an exceptional digital marketer, extremely helpful and knowledgeable about marketing and a pleasure to do business ways. There is a quote on his LinkedIn profile that reads Our legacy is how we spend our time and who we spend it with. We are extraordinarily blessed that he is spending time with us today.

Today's guest is Manpreet Singh.

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