Effectv In Focus

As political marketers prepare for presidential election year 2020, the COVID-19 pandemic has shaken up the nomination process with several states postponing primaries. As political advertising ramps up, there are several TV advertising strategies to take into consideration to increase a candidate’s chances of a win. 

WHAT YOU’LL LEARN: 

• How to put data insights to work for campaigns 
• What strategies the political experts are implementing and how they're adapting to today’s environment 
• How to gain momentum in a close race  

YOU'LL HEAR FROM: 

• Leah Casterlin, Partner & Co-founder, Media Fortitude Partners
• Kyle Roberts, Owner, Smart Media & CEO, Advertising Analytics
• Dan Sinagoga, VP, Political Advertising, Effectv 

Is your business trying to navigate these choppy waters? In this webcast you’ll learn how to keep your business top of mind for consumers from a true shark. Kevin O’Leary (a.k.a. ‘Mr. Wonderful’), has some guidance on sustaining and growing your business during uncertain times. You don't want to miss this! 

WHAT YOU’LL LEARN: 

• How brands need to adapt to stay engaging and relevant
• Tips to sustain and even grow your brand during this time
• The latest TV viewership trends and where audiences are showing up 

WHO IS MR. WONDERFUL? 

Kevin O’Leary (a.k.a. ‘Mr. Wonderful’) star of Shark Tank, the critically acclaimed and multi-Emmy® Award-winning reality show that has reinvigorated entrepreneurship in America, is a regular contributor on ABC, CNBC and CTV, and a bestselling author of two books: Cold Hard Truth and Men, Women and Money, and Cold Hard Truth on Family, Kids and Money. O’Leary is currently the Chairman of O’Shares Investments. He is also the founder and Chief Sommelier of O’Leary Fine Wines, an award-winning wine label, as well as a member of Boston’s 107-year old Hamilton Trust.

Addressability refers to the capability of targeting specific audiences based on characteristics like demographics, psychographics, and geography. It involves matching this audience data with viewing trends in order to deliver ads to groups within defined segments. In this episode, learn how Addressable TV advertising can deliver the right message to the right customers. 

WHAT YOU'LL LEARN: 

• Addressable TV: what it is and how it works
•  The future of addressable advertising 
• Addressable TV attribution solutions 
• How two campaign strategies can be tied together in 1 spot buy

YOU'LL HEAR FROM:

• Kelly Perone, SVP, Product Management, Effectv
• Lisa Ahern, VP, Product Marketing, Effectv

Amid the quarantine and economic slowdown, there are numerous factors impacting the way in which consumers are engaging with your brand. Some categories more than others are feeling the impact on their businesses but all should be aware of how TV consumption is shifting to inform your marketing strategy, both now and in the future. 

IN THIS WEBCAST YOU’LL LEARN:

• The latest trends in terms of overall TV viewership and where audiences are showing up while sheltered in place
• How tentpole events like sports are being replaced by other programming
• Audience-buying techniques that can help both branding and mo re targeted campaigns

YOU'LL HEAR FROM:

• Andrea Zapata, VP, Data Innovation & Insights, Effectv