In the latest PRmoment Podcast I catch up with Effie Kanyua, director of PR & Comms, Hearst UK. 

Effie is currently director of PR & Comms at Hearst UK having previously worked at Clarity, H&K, Splendid and Bauer Media.

Here are some of the themes that Effie and I discussed:

2 mins How Effie retained a broad range of PR sector experience and why that's been really beneficial now she has moved to a senior in-house role.

4.40 mins Why Effie deliberately avoided becoming known as a vertical specialist to retain a rounded skill set

9.50 mins Effie talks about how leadership is so important in creating a culture within a business, both in-house and agency side.

11 mins How Effie enjoyed very different cultures through her career – she argues trust and leadership are more important.

12.05 mins What makes a good monitoring scheme and why having a mentor in PR is really important.

16 mins How structured does a mentor relationship need to be?

21.30 mins Effie talks about the BME PR pros mentoring scheme that she's involved with.

30 mins Effie talks about how Hearst as a publishing company has had a pretty good lockdown - including how some magazine subscriptions have increased by 200%!

37.15 mins Effie talks about the differences working in-house compared to agency side.