A place of “ambition and progressive thinking,” is how Sheona Southern, managing director of Marketing Manchester, describes her city. She points to “trailblazers and change makers” including Alan Turing, L.S. Lowry and Emmeline Pankhurst. Now she’s thinking about how the city – which her agency promotes nationally and internationally – can position itself for its next phase of growth.

In this podcast recorded at the UKREiiF conference in Leeds, Southern tells EG deputy editor Tim Burke about the factors and influences shaping Manchester’s pitch to investors – and the role that the real estate industry has to play in that.