Elaine Cheng has done it all - from law, to venture capital, to now startup founder. Learning from her own untraditional career path, she offers insights on how to navigate your career and choose personal fulfillment over societal and familial expectations. She gives us insight on social media trends, influencer marketing, and how Gen Z views IRL and online experiences. She talks about her startup, Disco, and gives a masterclass in founder mindset, product-market fit, and fundraising.

More on Elaine:

Elaine Cheng graduated from the University of Southern California with a B.A. in Political Science and Public Relations, and a minor in Web Development and Cinematic Arts. She also earned a Juris Doctor from Georgetown University Law Center. Early in her career, she worked in LA's restaurant market, handling influencer marketing for notable places like Bestia and République. After law school, she became a Principal at Social Starts, a VC firm, focusing on media tech and DTC products. She's also held roles at Disneyland, Google, and boutique coffee venues.

Currently, she's the CEO and Co-Founder of Disco, an AI-driven e-commerce platform for city activities, with over $1 million in VC backing from prominent funds like Quiet Capital.

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