The founder and CEO of the multi-city EV festival details the impact of a shift from early adopters to mass-market consumers and identifies counterintuitive ways to drive adoption of electric vehicles.

Electrify Expo’s BJ Birtwell on the ways to win EV curious consumers

On Shift: A podcast about mobility, Automotive News tech and innovation team leader Pete Bigelow takes an optimistic yet skeptical eye at the new tech and business models planned for the auto industry. Shift is a production of Automotive News, the leading publication covering the auto industry. Check out our reporting online at autonews.com/shift and follow us on Twitter @Automotive_News.

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Electrify Expo’s BJ Birtwell on the ways to win EV curious consumers

Electrify Expo’s BJ Birtwell on the ways to win EV curious consumers

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